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Anyone starting a new business will make mistakes as part of the growing process. There are some mistakes however that can really set your new business off on the wrong foot, making it hard to rectify further down the line, if the business survives at all. These are nothing to do with choosing the wrong software or making shipping errors, mistakes like that can be expected as you are just learning

If you were to have a look in your own purse or wallet right now chances are that you have at least one loyalty program card in there, even if it is only one that you use at the grocery store. The question is that if you were to consider offering a loyalty program to your own business’ customers would it be worthwhile?

The simple fact is that when done right a loyalty program can be a great

These days many small business owners spend so much time worrying about online marketing that they have almost forgotten the concept of offline marketing. There is definitely still a place for offline marketing though, even if yours is a business that is primarily based online. Here are a few simple, but effective offline marketing tactics to try that won’t cost you a lot of money to take a