Archive for the ‘Sales & Marketing’ Category

Marketing 101: Why the Value of an Email Depends on the Recipient

Marketing 101: Why the Value of an Email Depends on the Recipient

Despite what some people might have you believe, email marketing is far from dead. It’s very much alive in fact, and still one of the best inbound marketing tools you can make use of today. Millions of brands do so every day and they do it for one very simple reason; when you do it right, it works, pure and simple.

If you have an email subscribe form on your website – and if you don

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3 Ways to Ensure Your Online Store Meets ALL Your Customers Expectations

3 Ways to Ensure Your Online Store Meets ALL Your Customers Expectations

Thinking of opening up an online store, or revamping the one you already operate? In technical terms doing so is easier than ever thanks to platforms like Shopify and WooCommerce. However, the success of your online store depends upon more than a visually appealing layout and a secure checkout.

The simple fact is that your customers are the heart of your business, so putting their needs and habits

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The Free Google SEO Tools You Should Be Using on Your Retail Website

The Free Google SEO Tools You Should Be Using on Your Retail Website

A lot of businesses – even small businesses – who are concerned about SEO (which certainly something anyone with a business website should be) spend more than a little a cash on various SEO tools to help them try to ensure that their site is as attractive to Google as possible.

However, that may not always be money well spent. Not because upping your SEO efforts is not worth it –

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Are the Russians Coming for Your Website?

Are the Russians Coming for Your Website?

Russian hacking exploits have been all over the news recently, but what you may not have realized is that this is nothing new, it just so happens it has affected some ‘major players’ recently.

In fact, the number of hackers from Russia, China, Eastern Europe and even right here in the good old USA trying to get into business websites of all kinds has been increasing for some time. Not only can

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Online Reviews in 2018: The Best Ways to Turn Them into a Marketing Plus

Online Reviews in 2018: The Best Ways to Turn Them into a Marketing Plus

Online reviews

Of the many different components that make up the average small business digital marketing strategy in 2018 one of the most frustrating and confusing is the online review. Yet they are taking on more and more importance in the world of small business retail, and that applies whether your company sells primarily online, offline or a combination of both.

Why Online Reviews Matter S
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Social Media Marketing Campaigns Not Working? This May Be Why

Social Media Marketing Campaigns Not Working? This May Be Why

Social media marketing is now far from new and it is something that almost every retail business now engages in in some form or another. Some find that they can see a positive impact from SMM on their business with ease and yet others begin to question why they are even bothering at all, as it seems like that they are putting in a lot of time, effort and money into a marketing venture that seems

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Important Things to Consider when Choosing a New Website Theme

Important Things to Consider when Choosing a New Website Theme

If your company is one of the many who choose to manage your website’s design yourself by making use of a CMS such as WordPress or Joomla? Then you know that should you decide your site could benefit from a ‘facelift’ there are hundreds – if not thousands – of different themes to choose from.

In fact, once you begin to look for a new theme things can get rather overwh

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Social Media Customer Care: Why It’s Something to Consider in 2018

Social Media Customer Care: Why It’s Something to Consider in 2018

Although it is constantly changing and evolving the one thing social media is not is doing is losing any of its widespread popularity. There are, in 2018, over 2 billion Facebook users, +700 million Instagram users, and +300 million Twitter users. And while most retailers do now understand that maintaining a social media presence on at least a few channels is a must many are failing to respond to

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2018 Social Media Marketing Myths Explored and Exploded

2018 Social Media Marketing Myths Explored and Exploded

 

 

 

 

 

 

 

 

 

 

 

 

 

 

By now social media marketing is a part of an overall Internet marketing strategy for almost any business and is no longer considered just a fad being propelled by surly teenagers and egocentric celebrities.

As commonplace as social media marketing has become plenty of bad information and advice is m

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Content Marketing SEO Mistakes to Avoid at All Costs

Content Marketing SEO Mistakes to Avoid at All Costs

Content marketing is one of the most effective of digital marketing techniques for any business. When you combine it with SEO (search engine optimization) it has the potential to be even more effective. Blogging can be especially effective, both as a way to drive extra traffic to your site and to improve its rankings in search engine query results.

However, many struggle to get the kind of good SE

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