Important Dates and Sales Ideas to Boost Your 2021 Holiday Revenues
The holiday season is one of the most important sales periods for retailers. In the two months leading up to the new year, some of the highest revenue days of the year occur, providing businesses with the funds they need to expand. Are you all set? Do you have a strategy in place for sales…
The Benefits and Drawbacks of Allowing Guest Checkouts
When it comes to user registration in online retail, there are two schools of thought because there are two possibilities. The first option is to limit your site to solely user accounts. Anyone who wants to purchase something from your store must first create an account. Another option is to let guests check out without…
5 Top Tips for Creating an E-commerce Site with WordPress
WordPress remains one of the most popular CMS and web builder options for small to medium-sized websites, and for e-commerce in particular. There are many reasons for this: it’s relatively inexpensive, the learning curve is not as steep as that associated with many other options, and a wide variety of plugins offers almost endless flexibility.…
How Leveraging Psychology Will Boost Your Call-to-Action Buttons’ Effectiveness
Although your e-commerce site is probably filled with them how often do you take the time to examine and analyze how well your call-to-action buttons are converting? The very name of the button, call to action, states there is a necessity for the person engaging with them to be prompted to perform a task. Therefore, your call-to-action…
A Beginner’s Guide to Retail Marketing on TikTok
Genuine content reigns supreme in the TikTok universe. Users prefer raw and engaging videos to highly edited, curated posts—the type marketers generally make for sites like Instagram and Facebook—more than on other social media platforms. This stylistic distinction is what allows TikTok creators to connect with their audience in ways that are difficult to match…
How to Offer Free Shipping on Your Products Without Breaking the Bank
While free shipping on online purchases used to be a luxury, it has already become a standard expectation among modern consumers. There are two sorts of free shipping offers: conditional free shipping (free shipping under specific conditions) and universal free shipping (free delivery on all orders) (unconditional free shipping). Both offers can be pricey, but…
Surprisingly Simple Ways to Increase your Holiday Home Decor Sales
Analysts are predicting a repeat of the record-breaking holiday decor sales seen last year in 2021. While pandemic restrictions have been eased significantly over last year in many areas of the country, many consumers are still planning to keep their holiday celebrations all the way from Halloween to New Year’s close to home. That does…
How to Optimize Your Mobile Checkout for Better Retail Business Growth
The average person spends over four hours each day on their smartphone in this hyper-connected mobile world. So, how much time does the average person spend on your ecommerce site? Is it more essential to you that they buy? We’ll discuss why it’s critical to improve your mobile checkout for your consumers in this post.…
A Beginner’s Guide to Using Facebook Messenger for Customer Service
Perhaps you’ve already made the decision to include Facebook Messenger in your customer support channels. Lots of stats back up the idea that doing so is a good move, especially for smaller retail brands for whom a more personalized shopping experience can give them an advantage over bigger competitors. So, you are going to give…
Simple Ways to Increase User Sign-Ups on Your Retail Site
We recently wrote about the value of a great email newsletter to retail businesses. But before you can send great emails you need to have people to send them to, and this is done, of course, via an opt-in sign up form. This is not a task that many retail marketers find easy. But there…