What Are the Advantages of Mobile POS Systems for Flea Market and Craft Fair Vendors?
Point-of – sale software (POS) is in continuous development. Clunky cash registers can’t keep up. Brick-and -mortar stores are embracing leaner solutions running on mobile devices in lieu of complex installations costing thousands of dollars. But it’s not just retail stores that are interested in POS systems — online shop owners who sell at craft…
Top Tips for Composing Better Instagram Captions
Of all of the popular platforms retailers use for social media marketing purposes, Instagram is currently the most image driven. Therefore it makes sense that, when creating content to post on the site most people focus their attention on the image. However, the caption that can (and should) accompany each visual is important (even if…
Ancient Wisdom That Modern Retail Business Bloggers Will Love
Great content via a business blog is one way that retail businesses can attract both human and search bot traffic to their site. It is also an excellent way to build your brand and establish yourself as an expert in your field. What is not easy is creating that content, so most who try, us…
Is Your Retail Website’s Search Function Up to the Job?
We have a question for you. When is the last time you thought about your retail website’s product search functionality? No, not its place in the search results for its keywords, but the actual product search on the site itself, the method by which your potential customers search your inventory once they have arrived at…
Do You Have What it Takes To Run a Successful Retail Home Business?
The COVID-19 pandemic and the layoffs that have come along with it have left some people wondering if starting their own business might be a way to make up for their income loss and start a new career in a sector that has seen an uptick – rather than a downturn – in business since…
Top 3 Tools for Gathering Customer Feedback in 2020
Constant customer feedback is essential to any retail business. Not only does it allow you to understand what is working and what is not, feedback also allows you to come up with those crucial fresh ideas that will help your retail business continue to grow. The days of the paper customer card are long gone.…
Overlooked Ways Web Hosting Affects Your Website’s SERPS Ranking
With the retail landscape becoming more and more challenging in the face of the COVID-19 pandemic, and the time to start preparing for the holiday shopping season closer than you think, at some point, you should give some extra thought to the SEO basics that can give your website an extra boost in the search…
Leveraging Psychology for Your Call-to-Action Buttons
Although your e-commerce site is probably filled with them how often do you take the time to examine and analyze how well your call-to-action buttons are converting? The very name of the button, call to action, states there is a necessity for the person engaging with them to be prompted to perform a task. Therefore, your call-to-action…
4 Ways Offering Freebies Can Boost Your Retail Business’ Bottom Line
All retail businesses exist to make money. Retail business marketing exists to help make that happen. With this in mind then, the concept of launching a campaign to offer a freebie may seem like a strange idea. Why would a retail business – especially a smaller one – even consider devoting time and resources to…
6 Innovators Who Crafted Modern Retail (Who Are Not Jeff Bezos)
How much do you know about the history of retail and the people behind the innovations we take for granted these days as we run our own retail businesses? While Jeff Bezos and Amazon may have changed what seems like a lot, there are other retail pioneers that came before him that deserve more credit…