Using Retail Psychology to Convert More Customers
Many of us had to take a psychology course in high school or college and for most of us that took the course, we promptly forgot most of what we learned. However, digging back into simple psychology can, according to some experts, actually help you improve the effectiveness of your marketing efforts and convert more customers.…
Discover the Best Tools to Monitor the Value of Inbound or Outbound Links to Your Website
The rules of ‘SEO’ for retail websites change all the time. Because search engine algorithms change all the time. And it can be frustrating. What exactly is Google looking for this week when it ranks what it considers to be the most relevant sites for any given search? While it is true that best practices in…
Are These Common – but Easy to Fix – Mistakes Making Your WordPress Site Less Effective?
Did you know that according to according to w3techs.com: “WordPress is used by 60.3% of all the websites whose content management system we know. This is 30.2% of all websites.” And many of those sites are retail businesses of all kinds and all sizes. And there are indeed very good reasons why this is the case, and why WordPress can be especially good for smaller…
Preventing Chargebacks – Simple, Actionable Steps to Take Today
Visa defines chargebacks as the reversal of the dollar value of a particular transaction by the card issuer to the acquirer, and usually, by the merchant bank to the merchant. For the merchant business, chargebacks can be costly. You stand to lose both the dollar amount of the transaction being charged back and the related…
Is Your Retail Website’s Search Functionality Up to the Job? You Could Be Losing Business If It’s Not
We have a question for you. When is the last time you thought about your e-commerce site’s search solution? No, not its place in the search results for its’ keywords, but the actual search functionality on the site itself, the method by which your potential customers search your inventory once they have arrived at your…
How to Create an Engaging and Effective How to Article to Boost Engagement and SEO
Content marketing remains one of the most important elements in any digital marketing plan, but coming up with ideas for fresh, new content on a regular basis can be difficult. If and when you do become stuck however (for retailers especially) there is one content type that will always be a reliable, go-to engager; the…
Three Ways Your Ecommerce Website Could Lose an Online Sale in a Second
The number of people who choose to shop online still continues to increase every day, so any retailer that does not maintain an online store of some kind is probably losing out on a large chunk of business. Simply having an e-commerce website is not enough though. In order for your Internet-based shopping services to…
KHD’s Ultimate SEO Glossary Part 2 M-Z
SEO is complicated stuff. There’s a lot to know, there’s a lot to learn and the simple fact is that it changes all the time. It is also very important if you want your website to be found online that is. Last week we shared the first part of our ‘ultimate’ glossary to the SEO…
KHD’s Ultimate SEO Glossary Part 1 A-L
Over the years, here on this blog, we’ve written a great deal about SEO, and for good reason. Good SEO – search engine optimization – really is essential for any business website to be found by the right audiences online which is especially important for retailers. Business owners, entrepreneurs and even would be business website…
Is It Time to Give Your Retail Website a Facelift?
If you are a regular visitor to our blog you may have noticed that it has undergone a bit of a facelift, and has, we think, a wonderful new look and feel. It still matches our brand well but is now easier to navigate, completely responsive and faster than ever before. Which begs us to…