Archive for the ‘Sales & Marketing’ Category

Retail Marketing and the Psychology of Color

Retail Marketing and the Psychology of Color

Did you know that the colors used in any form of marketing  can have a major impact on your customers? Colors really can have an immediate emotional effect, changing a customer’s mood and/or their attitude to the content they are being presented with.

For retailers, whether they operate online, offline or both, understanding how the colors they use in their stores, on their website, within

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3 Great Free Resources to Boost Your 2017 Holiday Marketing Campaigns

3 Great Free Resources to Boost Your 2017 Holiday Marketing Campaigns

It used to be that, in the run up to the holidays, Black Friday ruled as the day that many retailers planned their biggest marketing push. Things have changed though, and while Black Friday is still important, but there are now other dates that retailers of any size should pay attention to and consider basing at least some of their marketing around.

In 2016, the following days were the top holiday

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3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts

3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts

It’s advice that you probably hear, see or read every year; try running a holiday contest this year to increase consumer engagement and boost your holiday shopping visibility. Great idea, but how should you go about doing so? You’d like to reach your Facebook followers, your Insta fans and all the folks on your mailing list if possible but can that even be done? And keeping track of th

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Five Easy Ways to Fail at Link-building and Ruin Your Reputation at the Same Time

Five Easy Ways to Fail at Link-building and Ruin Your Reputation at the Same Time

Link building. It’s time consuming, often confusing and sometimes downright tedious. Plenty of even the most “expert” of content creators just wish that it wasn’t necessary, that the search engines would start paying less attention to who is linking to a piece. But that is not going to happen in the foreseeable future.

Links are still the easiest way for a search engine bot to dete

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Ways to Add Value This Holiday Season Without Offering a Discount

Ways to Add Value This Holiday Season Without Offering a Discount

Offering big discounts is a common tactic among retailers during the holiday shopping season. But while the likes of Amazon and WalMart may be able to afford to do that many smaller retailers really cannot. And the good news is that they may not have to.

There are so many options available to them now consumers are looking not just at price when making their purchasing decisions but also at the v

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3 Important Ways Google Scores Your Content You May be Overlooking

3 Important Ways Google Scores Your Content You May be Overlooking

Although many people spend a great deal of time – and money – trying to figure it out, the simple fact is that, in almost two decades now, no one really knows just how Google ‘scores’ a website’s content to determine where it should be placed in their search engine rankings. Especially as even Google admits that their criteria does tend to change, at least a little, o

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3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

Facebook has now long been considered an essential marketing platform for even the smallest of retail businesses, and that can be especially true of a local business. However, according to social media experts Buzzsumo, organic reach for the average Facebook business has fallen by 20% since January 2017 and the trend is continuing.

This is not encouraging news for those who really don’t have

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3 Overlooked Ways Your Web Hosting Affects Your Site’s Search Engine Rankings

3 Overlooked Ways Your Web Hosting Affects Your Site’s Search Engine Rankings

With the big holiday shopping season coming up no doubt, at some point, you’ll give some thought to the SEO basics that can give your website an extra boost in the search engine rankings. For many this will involve focusing their attention on things like quality of content, title tags and keyword usage, possibly turning to special tools – like Yoast for example – to help them mak

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The Pros and Cons of Ditching Your Small Business Landline for Business Cellphones Only 

The Pros and Cons of Ditching Your Small Business Landline for Business Cellphones Only 

If you are like most Americans, you gave up your landline phone at home a long time ago. And, as so many people, even kids, spend so much time on their cellphone – to the point where it never leaves their hand – doing so really only makes sense. It eliminates a monthly expense from the household budget, and who doesn’t love that?

But can a small retail business do the same? If yo

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5 Ways to Spot Fake Business Reviews Online

5 Ways to Spot Fake Business Reviews Online

By now most business owners understand the growing significance and impact of online customer reviews, and, if they are wise, they do keep an eye out for comments about their business online, especially when it comes to reviews on sites like Yelp!, Google and Facebook. An oft quoted Zen Desk study found, a little over a year ago, that a whopping 85% of consumers admitted they are influenced by onl

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