Category: Sales & Marketing

How Small Retail Businesses Can Still Compete with the ‘Big Boys’ This Holiday Season

How Small Retail Businesses Can Still Compete with the ‘Big Boys’ This Holiday Season

If you run a small retail business you may be doubting your ability to compete with larger retailers this holiday season, especially the retail behemoth that is Amazon. But there are still plenty of ways smaller retailers – both brick and mortar stores and e-commerce concerns can still compete with the big boys and succeed.…

By Koehler Home Decor September 21, 2018 0

Boost Your Product Inventories, Cut Your Costs and Decrease Your Stress This Holiday Shopping Season with Dropshipping

Boost Your Product Inventories, Cut Your Costs and Decrease Your Stress This Holiday Shopping Season with Dropshipping

The last thing that any online retailer wants is to run out of a hot item in the middle of the busy holiday shopping season. However, they also do not want to be left with excess inventory at the end of the year, that must then be sold off at a significantly discounted price, possibly…

By Koehler Home Decor September 14, 2018 0

Gearing Up for the Big Holiday Marketing Push? Treat Your Website to Some ‘Fall Cleaning’ First

Gearing Up for the Big Holiday Marketing Push? Treat Your Website to Some ‘Fall Cleaning’ First

Summer is almost officially over, school’s back in and for many retail business owners there is a slight lull before the big holiday sales drive begins. This means that this is a great time to take a step back and do a little bit of business ‘fall-cleaning’ so that your company – and your business…

By Koehler Home Decor September 7, 2018 0

Christmas in September – Why It’s Time to Begin Finalizing Your Holiday Marketing Now

Christmas in September – Why It’s Time to Begin Finalizing Your Holiday Marketing Now

Can you believe it’s almost September already? The summer may be fading fast but September is the perfect time for …putting up the mistletoe? OK, so maybe the holiday season is not quite that close, but for retailers, September is the month when they really should be starting to finalize their holiday marketing plans in preparation for the…

By Koehler Home Decor August 24, 2018 0

Are These Common – but Easy to Fix – Mistakes Making Your WordPress Site Less Effective?

Are These Common – but Easy to Fix – Mistakes Making Your WordPress Site Less Effective?

Did you know that according to according to w3techs.com: “WordPress is used by 60.3% of all the websites whose content management system we know. This is 30.2% of all websites.” And many of those sites are retail businesses of all kinds and all sizes. And there are indeed very good reasons why this is the case, and why WordPress can be especially good for smaller…

By Koehler Home Decor August 3, 2018 0

Is Your Retail Website’s Search Functionality Up to the Job? You Could Be Losing Business If It’s Not

Is Your Retail Website’s Search Functionality Up to the Job? You Could Be Losing Business If It’s Not

We have a question for you. When is the last time you thought about your e-commerce site’s search solution? No, not its place in the search results for its’ keywords, but the actual search functionality on the site itself, the method by which your potential customers search your inventory once they have arrived at your…

By Koehler Home Decor July 20, 2018 0