Archive for the ‘Sales & Marketing’ Category

The Pros and Cons of Ditching Your Small Business Landline for Business Cellphones Only 

The Pros and Cons of Ditching Your Small Business Landline for Business Cellphones Only 

If you are like most Americans, you gave up your landline phone at home a long time ago. And, as so many people, even kids, spend so much time on their cellphone – to the point where it never leaves their hand – doing so really only makes sense. It eliminates a monthly expense from the household budget, and who doesn’t love that?

But can a small retail business do the same? If yo

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5 Ways to Spot Fake Business Reviews Online

5 Ways to Spot Fake Business Reviews Online

By now most business owners understand the growing significance and impact of online customer reviews, and, if they are wise, they do keep an eye out for comments about their business online, especially when it comes to reviews on sites like Yelp!, Google and Facebook. An oft quoted Zen Desk study found, a little over a year ago, that a whopping 85% of consumers admitted they are influenced by onl

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3 Offline Guerilla Marketing Tactics for the 2017 Holiday Shopping Season

3 Offline Guerilla Marketing Tactics for the 2017 Holiday Shopping Season

The upcoming holiday shopping season will see retail businesses of all shapes and sizes searching for new marketing ideas to boost their sales. Many of those will include social media marketing, email marketing, an increase in content marketing in general and even maybe a little PPC advertising to boot.

While all of these are certainly avenues to be considered and more than likely make use of the

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4 Huge Instagram Fails Every Retail Business Must Avoid

4 Huge Instagram Fails Every Retail Business Must Avoid

Instagram is becoming increasingly effective as a social media marketing tool for all kinds of businesses, and that’s especially true for retail businesses with products to showcase. It’s a great way to take advantage of the huge – and still growing – desire on the part of social media users for image driven content and to reach a mobile audience that may not be particularl

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Top Tips for Creating a Great Customer Testimonial Page

Top Tips for Creating a Great Customer Testimonial Page

Every service business needs a customer testimonial page on their website – not just on their social media pages – and this is especially true for any retail business, however large or small.

There are very strong stats to back all of this up. According to a BrightLocal survey, 90 percent of consumers read up to 10 reviews before they feel that they can trust a business and so this is

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Handy Checklist to Ensure the Success of Your Next Email Marketing Campaign

Handy Checklist to Ensure the Success of Your Next Email Marketing Campaign

Most retail businesses do send out email newsletters and updates on a fairly regular basis throughout the year. Those who do not should, as, when done right email is still one of the most effective and affordable marketing tools available to businesses of any size.

When the buildup to the big winter holiday shopping season begins however – which is right about now – retailers tend to p

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Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.

Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.

It’s August. That means barbecues, back to school shopping, last minute summer vacations and, if you are as forward thinking as most experts say you should be, for retailers it’s time to take the sunglasses off, pack the swimwear away and start preparing for the busy, busy winter retail season, especially when it comes to marketing.

The winter retail season is about more than just Chri

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Social Media Marketing Trends: Facebook Cover Videos for Business

Social Media Marketing Trends: Facebook Cover Videos for Business

Have you heard? Facebook Pages – aka business pages – are changing again, but, for once, this time this may be a very good thing.

Although the feature is rolling out slowly, and has had a few teething troubles, many business page owners will now find that they have the option to add a video, instead of a still photograph, as their page’s Cover Photo. And at a time when organic re

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Effective Back-to-School Marketing Ideas for 2017

Effective Back-to-School Marketing Ideas for 2017

Most kids out of school for the summer are still looking forward to lots of summer fun ahead. Most parents are thinking ahead too; ahead to the day they’ll be packing their children back off to school and all of the ‘back to school’ supplies they are going to need before the big yellow buses start rolling again.

Yes, it’s time to start thinking about back-to-school marketi

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Online Retail 101: Dealing with Fraudulent Chargebacks on eBay Items Sold

Online Retail 101: Dealing with Fraudulent Chargebacks on eBay Items Sold

Even though it is now over two decades old (can you believe it?) eBay remains a great outlet for those looking to build an online retail business. Since 1995, when it was founded as a sort of digital yard sale, eBay has become an increasingly sophisticated company that has a lot to offer to sellers. There are however some quirks of selling on the platform that can be especially annoying, and one o

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