How to Cater to All Your Retail Website Traffic Sources
Business website owners tend to pay an awful lot of attention to how their visitors behave once they arrive at their site. They spend hours tweaking button graphics, changing layouts, changing copy, all to see how it alters the way people interact with their site. And while all of this is great very few people…
Simple Ways To Increase the Time Visitors Spend on Your Ecommerce Website
You work hard on your ecommerce website. As is so often advised, you have made creating great content to attract those all-important visitors a priority and have spent time and money to try to ensure the site is SEO optimized as well, in order to appear high in Google search results for your chosen keywords…
Using Packaging Inserts to Increase Customer Satisfaction And Boost Your Sales
Any online retailer strives to offer the best possible shopping experience to their customers. However, after each package leaves your facility the control you had over the experience is almost gone. There are many ways, some even out of your control, that mean once in a while you’ll fall below expectations. It was not your…
How to Stop Social Media Marketing From Eating Up Too Much of Your Time
Retail business owners have known for years that they need a social media marketing element to their overall marketing plan. And these days customers expect it. To be successful though any social media campaign has to be consistent. Two posts a month just doesn’t cut it in 2019. Maintaining the required consistency can be hard.…
Easy Ways To Get Customers To Write Reviews That Boost Retail Sales
These days, no matter how much tweeting, pinning, Facebook posting or Instagramming you do in order to promote your business (and these are all great promotional tools when done the right way) a glowing customer review can trump all of the former in terms of influencing another customer’s buying decisions. This is because what you have to…
Top 10 Essential SEO Tips for Small WordPress Sites in 2019
You’ve put a lot of time, effort and more than a bit of money into building your new WordPress site. Even though it’s only small at the moment, you still want as many eyes on it as possible on your website — whether your goal is to entertain and inform readers, promote your work, sell…
Online Reputation Management – Resolve to Do Better in 2019
A New Year is often a time for business owners to take a good look at the state of their enterprise and what can be improved and built upon over the next twelve months. But while many will look at their books, or at their website’s performance, their ad budgets and even their branding many…
Is a New Year’s Rebrand the Right Move for Your Retail Business?
As a new year approaches and people’s thoughts turn to all kinds of new beginnings it is not unusual for a small business owner to step back and wonder if the ‘brand’ they have created for their company is sending the right message or is as effective as it could be. Maybe it is time…
How to Perform a Basic Year End Website Audit
Another year has flown by and 2019 is almost here. After all the dust has settled from busy holiday shopping season – and then the party season – it will be time to get right back to business and as it is nearly the new year, this may be a great time to take a…
Mastering the Art of Amazon SEO – A Basic Guide for New Sellers
An increasing number of independent online retailers are looking to one of the world’s biggest online retailers – Amazon – to provide them with a platform, even if it is a secondary one, to reach new and larger audiences. However, as many quickly discover, marketplace selling is not easy. Amazon shoppers are looking for quick…