Archive for the ‘Sales & Marketing’ Category

Online Retail 101: Dealing with Fraudulent Chargebacks on eBay Items Sold

Online Retail 101: Dealing with Fraudulent Chargebacks on eBay Items Sold

Even though it is now over two decades old (can you believe it?) eBay remains a great outlet for those looking to build an online retail business. Since 1995, when it was founded as a sort of digital yard sale, eBay has become an increasingly sophisticated company that has a lot to offer to sellers. There are however some quirks of selling on the platform that can be especially annoying, and one o

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Small Business Marketing Guide to GIFs: How to Create Them and When to Use Them

Small Business Marketing Guide to GIFs: How to Create Them and When to Use Them

There was some excitement among content marketers recently when the biggest social media marketing platform of them all – Facebook, of course – finally announced that their platform would support GIF images natively, both in posts and in comments. Twitter has done so for years, as has Instagram and many people and businesses have found that in spaces that are becoming intensely image h

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Pitfalls You Must Avoid to Run a Successful Loyalty Program

Pitfalls You Must Avoid to Run a Successful Loyalty Program

Loyalty programs can be great for engaging with customers and encouraging repeat business. They also call, however, for quite the investment in terms of time and effort, and often money as well, on the part of the retailer offering them. Done right though all of that can offer a great ROI. Done wrong, a loyalty program may end up simply being a waste of time and money.

Here are some of the most co

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SMM Basics: The Best Video Sizes for Social Media in 2017

SMM Basics: The Best Video Sizes for Social Media in 2017

Video on social media is hotter than ever right now, but it’s only effective as a marketing tool if you go about a video based SMM campaign in just the right way. Done right, a short, simple video can be a fantastic piece of content not only for your social media campaigns but for your content marketing in general.

The one thing that many people do not realize though is that a shared YouTube

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Summertime Marketing Strategies for Your Local Business

Summertime Marketing Strategies for Your Local Business

Are you one of the many retail business owners who tend to accept that summer time can be a bit slow for your business? After all, the sun’s out, folks are heading off on vacation, after July 4 there are no big national holidays for weeks and chances are that you and or your employees have summer holiday plans too. But the summer – which officially runs from June 21 to September 22 th

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Great Websites with Stunning Free Stock Images

Great Websites with Stunning Free Stock Images

One ‘rule’ of content marketing in any niche – but sometimes especially the retail industry which is, let’s face it, based in part around visual impacts – is that the addition of images to written content is almost a must. Which is great, except for a smaller retail company finding those images can be time consuming and expensive.

Of course, you could just use Google

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15 Startling Visual Content Marketing Stats You Need to Know Now

15 Startling Visual Content Marketing Stats You Need to Know Now

You keep hearing it, you keep reading it. When developing a content marketing strategy you need to get visual, in a big way. However, you find it hard to spare the time and resources needed to keep your current content marketing efforts going, let alone add more hours and expense into the mix creating image cards, memes, GIFs, infographics and the half dozen other forms of visual content you’

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Facebook Messenger Chat Bots – What They Are, What They Do and What They Can Do for You

Facebook Messenger Chat Bots – What They Are, What They Do and What They Can Do for You

It’s been about nine months since Facebook offered access to their Messenger Bot system to all business pages, not just to the select few big corporations who were its beta testers. And in that time for some retail businesses it has given their bottom line a genuine boost. But would it be right for your business, and just how does Messenger Bot work anyway?

What is Facebook Messenger Bot?

In

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Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit

Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit

Most retail businesses, large and small, now include social media marketing – aka SMM – as a part of their overall marketing strategy. And many will admit – if pushed – that they really don’t know how well it’s working or if they are getting a decent ROI from their efforts.

There is a way to begin to understand how well your SMM is working that is relatively str

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Facebook Live for Small Business 101: A Beginner’s Guide

Facebook Live for Small Business 101: A Beginner’s Guide

We have little doubt that you have heard all about the marketing possibilities that Facebook Live can open up for almost any small business, especially a retail concern. And it really can offer a lot. A live stream is a great way to interact with your customers and prospects, to showcase your products and to better build your brand and gain customer trust. A Facebook Live session is also far easie

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