The Advantages of Selling Across Multiple Retail Marketplaces
Thinking about selling on multiple marketplaces, but wondering if the gains are worth the extra investment in terms of both time and money? Here are some key points about multi-marketplace selling that may help to encourage you to take the plunge and grow your business. You’ll reach more shoppers. There are millions of online shoppers…
Mistakes to Avoid When Choosing Your Retail Brands’ Colors
Color is a key part of your retail business’ visual identity, and deciding on the best colors for your logo and branding can be tricky. Avoid making these common mistakes when you are choosing brand colors. Choosing a color only because you like it “What colors do you like?” This is the worst question to…
How To Prevent Emails From Going To Spam in 2021
It would be a shame if all of your hard work crafting promotional emails went to waste, but that’s exactly what happens when your message lands in a subscriber’s spam folder. In fact, according to a survey by Kinsta, spam filters are more stringent than ever, with one out of every five emails failing to…
KHD Buzz – Third Party Sellers Enjoy Profitable Prime Day, Facebook Adds Shops to WhatsApp and More
Amazon Third Party Sellers Enjoyed Prime Day Boost According to Amazon during the recent 48-hour Prime Day event, sales of goods from third-party sellers on the site exceeded direct sales. Total sales on the Amazon platform were up 6.1 percent this year compared to 2020, according to Adobe Analytics. Read More Facebook to Add Shops…
How Knowing the Top 5 Differences Between Google and Amazon SEO Can Help You Rank Higher in Both
Do you sell online? Do you have a website and an Amazon storefront? If so, then this post is for you. Many vendors wonder if, for both Google and Amazon, they should use the same SEO techniques. Although they are both search engines based – in part – on keyword rankings, they are extremely different.…
How to Engage Customers with Post-Purchase Emails
When a customer makes a purchase from your online store, you have the opportunity to communicate with them in a way that delights them and increases their likelihood of purchasing from you again. According to the consulting firm Bain & Company, increasing customer retention by just 5% increases profits by 25% to 95%. Why? Because…
Top Tips for Flea Market Success
As lots of people prepare for a more active summer, flea markets and other similar sales venues will be very active, and may be a great place to expand your retail business and gain new experience. In recent years, the flea market audience has changed considerably. This report conducted by researchers from Hofstra and the…
Image SEO for e-Commerce Best Practices
Have any of these questions about image SEO ever crossed your mind? Or, as an e-commerce business owner, pique your interest now that you read them? What is SEO for Images? In Google Image search, how do I increase the rank of my product images? What is the optimal image format for all my product…
Summer Marketing Ideas to Help You Boost Your eCommerce Sales
Summer is a great time for eCommerce store owners to experiment with new summer marketing ideas and engage new customers by creating seasonal campaigns. Because summer is traditionally a slower season for online shopping, it’s critical to implement summer marketing ideas by relying on traditional best practices for sales and discounts, as well as budgeting…
Email Marketing Design Tips to Drive Clicks and Conversions
Changes in technology and consumer behavior have influenced email design over the last several years for sure. But the goal of any email marketing message – especially for a retail brand – is to get the recipient to take the desired action, usually a click across to your website to make a purchase. In this…