Easy Back-to-School Marketing Tips for Small Retailers
For online retailers, it’s time to ramp up your back-to-school promotions, as parents and kids are actively on the lookout for great products to make the new school year more efficient, exciting and memorable. Back-to-school Shopping Trends The back-to-school shopping season is a big deal. In preparation for back to school, 29 million households…
7 Tips for Writing Ecommerce Descriptions That Sell
Ecommerce site owners. Your site visitors want to give you money. They’re visiting your ecommerce shop because they have an interest in your company and its offerings. Your site visitors are so motivated, in fact, that they may even have their credit card already in their hands! This sale is yours to lose. That’s the…
How Technical Website Issues Impact Your Retail Site’s SEO
Most retail website owners are at least aware of the importance of SEO in 2019. And most make an effort to boost their search engine visibility by following its tenets. But while you might be blogging, and ensuring you create product descriptions with the right keywords, are alt-tagging your images what is going on in…
What Research Says About the Impact of Customer Reviews for Online Retailers
Online retailers of all shapes and sizes are often reminded of the importance of gaining, and then sharing positive reviews of both their products and their business in general. But how much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings…
How to Speed Up Your WordPress Site to Boost SEO and Conversions
WordPress is a great platform, and it has come a long way from the days when it was suited only for a personal blog. Now fully functional, beautiful retail websites can be created using WordPress as a CMS. One weakness that it suffers from, however, is it can be quite slow. Without taking the right precautions, you could end up…
Are Retargeting and Remarketing Strategies Right for Your Retail Business?
Remarketing and retargeting are big news in the world of online retail right now. But are such tactics right for your retail business? Such strategies work for the big box stores but can a smaller retailer really benefit from them? Types of Remarketing and Retargeting Any kind of strategy that revolves around targeting customers or…
Is Google Indexing Your Retail Site’s Webpages? If They Aren’t, Why Not?
By now, most people who depend on a website to at least help power their retail business understand the importance of SEO – search engine optimization – to help their site and its individual pages appear higher in searches for their products and the keywords and keyphrases that relate to them. However, before you begin…
Making a Website Redesign Less Painful for Your Users
There come times in the life-cycle of any website that it could really benefit from a design update. After all, could you even imagine how dated Facebook would look today if it was still making use of its original design? However, perhaps more than anyone else, Facebook founder Mark Zuckerberg could tell you how painful…
3 Great Pinterest Tools to Boost Your Boards
Although no longer the ‘new kid on the block’ in the world of social media – and social media marketing, Pinterest remains one of the most effective ways retailers of all sizes – and across all niches can showcase their products, build their brand and connect with current and (hopefully) future customers. While lots of…
How to Create Better Content Every Time
Do you use content marketing to promote your business? Is it actually working or are you not getting the kinds of results you had hoped for? Content marketing can be an effective – and often more economical – way to promote businesses and services of almost any kind, but only if it is done the…