How to Better Engage People on Instagram in 2020
One billion. That’s the number of people using Instagram monthly in 2020. 200 million of those Instagram users visit at least one business profile each day. When people go to your retail business profile, what they see should increase the chances that they’ll stay and view and interact with your Instagram content. Not sure how…
How Healthy is Your Retail Website? New Year’s Checks to Complete Now
Many retail concerns depend on their website in order to actually remain in business and for some their only business is in the online retail only space. That means that now more than ever having a ‘healthy’ website at all times is a must. As a New Year arrives many of us are implementing all…
Types of Amazon Shoppers and How to Make Them All Your Customers
More people than ever are shopping on Amazon, and, as an Amazon third party seller many small retail companies and entrepreneurs can benefit from getting involved with Amazon selling, even if they have primarily been an offline concern in the past. You need to recognize that just as is the case in offline retail not…
Understanding the Importance of Speedy Customer Service
Here’s a scenario you may be familiar with in your own life. You order delivery pizza – or Chinese, or whatever – and the person taking the order assures you that your delivery driver will be with you in twenty-five minutes. He actually arrives in twenty-three and, satisfied you pay the tab and tip him…
6 Reasons Your Email Marketing Isn’t Working in 2019
Email marketing for retail businesses still works, even when social media marketing and SEO seem to be grabbing all the headlines. But if that is the case why aren’t your campaigns performing up to the lofty expectations you set for them at the start of the year? Why is it that the year is drawing…
How to Create a Memorable Branded Unboxing Experience
For any eCommerce businesses, a shipped package represents a connection with the customer. However, that package also represents one of the most overlooked marketing and branding opportunities available to smaller retailers and individual sellers to help them stand out from the crowd. Goods need to be well packaged to protect their contents during shipping. But…
Social Media Contest Ideas to Spice Up Your Holiday Sales
Ramping up for that big holiday sales marketing push? For a retail business of any kind a good contest giveaway can be a huge draw and provide a great boost for your end-of-year sales. But don’t just focus on one or two holidays, take advantage of all that the time between now and January 1st…
Understanding the Value of Each Social Media Site for Holiday Marketing
Social media offers retail businesses great inbound marketing opportunities, along with brand building and user engagement boosts all year long. But those opportunities increase in the run up to the winter holidays and the biggest shopping season of the year. The influence of social media on shoppers is still increasing. In 2016 45% of those…
Affordable Resources for Retail Business Holiday Content Creation
Holiday marketing; it’s something that every retail business, large or small is thinking about and beginning to implement right now. For a small business it can become not only a time-consuming process but a costly one, especially to create great content assets and then distribute them at the right times. There are many ways however…
Are You You Ready for BFCM?
No matter what you might have heard BFCM – that’s the new buzz acronym for Black Friday and Cyber Monday – is not just a time when the likes of Amazon and Walmart will cash in but a great opportunity for online retail businesses of all sizes, including yours. One of the biggest keys to…