4 Great Image Strategies to Boost Your Holiday Shopping Marketing Campaigns
When it comes to holiday marketing the old adage “a picture is worth a thousand words” rings especially true. Research has shown that images increase engagement–for example, Facebook posts with images see 2.3 x more engagement than those without and blog articles with an image get double the number of social shares than articles without…
How to Create an E-Commerce Abandoned Cart Email Series That Works
E-commerce is still growing and advancing all the time. However, whatever else changes in e-commerce one thing stays the same – abandoned shopping carts. Potential customers get cold feet for many reasons. Sometimes it’s about the store. For example, if the buyer found the product cheaper somewhere else, or if they don’t feel secure enough.…
How to Create an Affordable, Effective Mobile Coupon Marketing Plan This Holiday Shopping Season
Seasoned bargain hunters, especially holiday shoppers, have long been big fans of using scissors to clip coupons, but they are now becoming far more used to to the concept of redeeming coupons via their mobile gadgets. What is clear though, is that increasingly people like doing so – and are even coming to expect that…
Super Subject Line Tips to Increase Holiday Email Open Rates
Promotional emails are still a part of many small businesses’ overall holiday shopping marketing campaigns and they can indeed be effective, but only if you can get people to open them in the first place. As everyone, including your competition, is probably making plans for sending out their festive marketing emails campaigns right now, you…
How Small Retail Businesses Can Still Compete with the ‘Big Boys’ This Holiday Season
If you run a small retail business you may be doubting your ability to compete with larger retailers this holiday season, especially the retail behemoth that is Amazon. But there are still plenty of ways smaller retailers – both brick and mortar stores and e-commerce concerns can still compete with the big boys and succeed.…
Boost Your Product Inventories, Cut Your Costs and Decrease Your Stress This Holiday Shopping Season with Dropshipping
The last thing that any online retailer wants is to run out of a hot item in the middle of the busy holiday shopping season. However, they also do not want to be left with excess inventory at the end of the year, that must then be sold off at a significantly discounted price, possibly…
Gearing Up for the Big Holiday Marketing Push? Treat Your Website to Some ‘Fall Cleaning’ First
Summer is almost officially over, school’s back in and for many retail business owners there is a slight lull before the big holiday sales drive begins. This means that this is a great time to take a step back and do a little bit of business ‘fall-cleaning’ so that your company – and your business…
Effective Link Building Techniques That Still Work in 2018
Link building. It’s time-consuming, often confusing and sometimes downright tedious. Plenty of even the most “expert” of webmasters just wish that it wasn’t necessary, that the search engines would start paying less attention to who is linking to a website. But that is not going to happen in the foreseeable future. Links are still the…
Christmas in September – Why It’s Time to Begin Finalizing Your Holiday Marketing Now
Can you believe it’s almost September already? The summer may be fading fast but September is the perfect time for …putting up the mistletoe? OK, so maybe the holiday season is not quite that close, but for retailers, September is the month when they really should be starting to finalize their holiday marketing plans in preparation for the…
Using Retail Psychology to Convert More Customers
Many of us had to take a psychology course in high school or college and for most of us that took the course, we promptly forgot most of what we learned. However, digging back into simple psychology can, according to some experts, actually help you improve the effectiveness of your marketing efforts and convert more customers.…