Pinterest Marketing Tips to Boost Seasonal Traffic
Pinterest is still one of the hottest places on the internet this holiday season for retailers to promote their products, their content and to connect with their target audience in general. According to Pinterest, “87% of Pinners say the platform helps them find the right products for the holidays and 66% of Pinners say Pinterest…
How E Gift Cards Can Be Game Changers for Online Retail Businesses
If you ask any retailer about the ways they market their products in 2019, they will probably say PPC (Pay-Per-Click), SEO (Search Engine Optimization), email marketing, content marketing, and perhaps one or two other strategies. One underrated eCommerce marketing technique with a lot of potential is the use of online e gift cards. And with…
Seasonal Sales and Your Business
Although it is the big winter holiday shopping season that most retailers are preparing for right now the fact is that there are a number of shopping seasons spread throughout the year that can provide a boost in sales in certain categories. These include Valentine’s Day, Mother’s Day, Easter and the one that many of…
Mastering Multigenerational Marketing This Holiday Season
It’s that time of year again. Consumers will soon embark on their holiday shopping journeys, and we all know that they have high expectations for what they will find this year. They will also look for a great customer service experience, whether they are shopping on or offline. However, each of the different generations that…
Holiday Email Marketing Myths Debunked
Summer may only just be winding down but the most sensible retailers, both large and small, are already beginning to brainstorm their holiday marketing campaigns. Given that holiday related goods are showing up in stores earlier and earlier every year any boost a smaller company can get is a welcome one. And email marketing still…
5 Great Podcasts to Inspire Any Retail Business Owner
Lots of busy retail business owners have bookshelves – and ereaders – loaded with tomes that promise they can help make you a better business owner or will keep you up to date on what’s going on in the retail world. Great, except most retail business owners also barely have time to read all their…
5 Website Design Flaws That Make Your Retail Business Appear Untrustworthy
As the start of the huge holiday shopping season seems to get earlier every year, retailers identify September as the time to plan their holiday marketing strategies, even if Labor Day has only just passed. Therefore, retail businesses everywhere – both brick and mortar concerns and online only retailers – should prepare their websites for…
How To Get More Views for Your YouTube Videos, Free
Video sells. And creating product and even explainer videos is easier than ever before, thanks to sites like Magisto and Promo and these services make video creation a viable option for even the smallest retail concerns. But once you’ve made your video, on uploaded it to YouTube, how do you get it more views? Although…
Easy Back-to-School Marketing Tips for Small Retailers
For online retailers, it’s time to ramp up your back-to-school promotions, as parents and kids are actively on the lookout for great products to make the new school year more efficient, exciting and memorable. Back-to-school Shopping Trends The back-to-school shopping season is a big deal. In preparation for back to school, 29 million households…
7 Tips for Writing Ecommerce Descriptions That Sell
Ecommerce site owners. Your site visitors want to give you money. They’re visiting your ecommerce shop because they have an interest in your company and its offerings. Your site visitors are so motivated, in fact, that they may even have their credit card already in their hands! This sale is yours to lose. That’s the…