Alternatives to the Google Keyword Planner for Small Businesses
In the Internet world, and especially for small businesses who have to work harder to stand out, keyword research is still extremely important. Keyword research is a must not just for PPC ad campaigns but for effective content creation in general, whether that content is a simple product description or an original blog post or…
How a SWOT Analysis Will Benefit Your Business
Every retail business owner, in fact every business owner in general, has hopes, dreams and expectations for its future. The real key though is making sure that the goals you set are realistic. For example, “Make $500 the first week” is not a goal that is realistic. One of the ways you can help yourself determine…
‘Cashing in’ on the Power of Peer to Peer Cash Apps
The number of people who carry, and are happy to use cash to pay for things on a daily basis is dwindling fast. In fact, a 2019 Fundera study found that only 10% of consumers make all of their purchases with cash and that 70% prefer card payments over cash to pay for anything. This…
Physical Financial Retail Business Record Keeping: Still More Important Than You Think
If you are starting and building your own retail business, there are literally a 1,001 things to do and you certainly have lots of hats to wear. One of those is often part-time accountant, at least until your business reaches the point when you can afford to employ a CPA of your own. Keeping good…
5 Great Block Plugins For The WordPress Gutenberg Editor
WordPress has long been a popular CMS choice among online retailers , and for good reason. It’s inexpensive, flexible, there are thousands of themes available and just as many plug ins, many of them free. It works well with some great shopping cart solutions and is one of the easier CMS to update and maintain.…
How to Better Engage People on Instagram in 2020
One billion. That’s the number of people using Instagram monthly in 2020. 200 million of those Instagram users visit at least one business profile each day. When people go to your retail business profile, what they see should increase the chances that they’ll stay and view and interact with your Instagram content. Not sure how…
How Healthy is Your Retail Website? New Year’s Checks to Complete Now
Many retail concerns depend on their website in order to actually remain in business and for some their only business is in the online retail only space. That means that now more than ever having a ‘healthy’ website at all times is a must. As a New Year arrives many of us are implementing all…
Types of Amazon Shoppers and How to Make Them All Your Customers
More people than ever are shopping on Amazon, and, as an Amazon third party seller many small retail companies and entrepreneurs can benefit from getting involved with Amazon selling, even if they have primarily been an offline concern in the past. You need to recognize that just as is the case in offline retail not…
Understanding the Importance of Speedy Customer Service
Here’s a scenario you may be familiar with in your own life. You order delivery pizza – or Chinese, or whatever – and the person taking the order assures you that your delivery driver will be with you in twenty-five minutes. He actually arrives in twenty-three and, satisfied you pay the tab and tip him…
6 Reasons Your Email Marketing Isn’t Working in 2019
Email marketing for retail businesses still works, even when social media marketing and SEO seem to be grabbing all the headlines. But if that is the case why aren’t your campaigns performing up to the lofty expectations you set for them at the start of the year? Why is it that the year is drawing…