Google’s December 2020 Core Update – Was Your Retail Website Hit?
Are you an owner of an eCommerce platform who has experienced a shift in your rankings? The most recent 2020 December Google update to the core algorithm could have affected you. The mistake made by many site owners is that SEO is viewed as a static strategy, they take the approach to SEO that it’s…
How to Choose the Best Name for Your Retail Business
Planning to start an online e-commerce business in 2021? Given the current rise in e-commerce sales across the board in 2020 that may turn out to be a great idea. There are lots of things for you think about as you set up your business, and its name is one of the first you should…
10 Ways to Boost Your Retail Website’s Conversion Rate in 2021
Want to convert more of those who browse your retail website into paying customers in 2021? Of course you do. One very effective way to do that, no matter what you sell, is to make better use of CRO, aka conversion rate optimization. What is CRO and why do you need it? Conversion rate optimization…
Six Ways to Reduce Your Website’s Bounce Rate
If you have a good website, great products, catchy content, and yet you still have a high bounce rate, then you have a problem. If you are one of those store owners who wonders why your customers made it to the end of your sales funnel without actually taking that final step to checkout, or…
12 Clever Ways Images Can Drive Increased Conversions
People love photos, and there’s no better place than online to see them. About 220 billion images are now being processed by Instagram alone. Every month, over seven petabytes – that’s a LOT of bytes- of new images are uploaded to the social network. And it’s not Instagram. We’re seeing a proliferation of images, including…
The Benefits of a Social Media Comment Contest
Are you one of those retailers who still hasn’t run an Instagram or Facebook contest? What’s holding you back? Facebook and Instagram giveaways that encourage your audience to leave a comment are an easy way to drive engagement with your brand. All you need is a fun idea and a trusty comment picker to get…
How Holiday Packaging Can Boost Your Brand in 2020
For most retailers, the holiday season is the busiest time of year. But it’s important to note that this applies to customers too. There is the not-so-little matter of buying presents for loved ones, as well as the stress of travel arrangements and the many social activities that accompany the holidays. So, what do customers…
Black Friday Social Media Campaign Ideas for 2020
Black Friday, the day after Thanksgiving, is a shopper’s dream come true. About every retailer offers discounts and other shopping rewards. And the timing is perfect: consumers get to pick up holiday presents at special prices for their loved ones and for themselves with time for it all to be delivered by the big day.…
Why a 2020 Holiday Gift Guide is a Must
Everyone wants to give their friends and family members the perfect gift during the holidays but the huge number of choices on the internet and in offline brick and mortar stores can be overwhelming. This year, with lockdown restrictions returning in many parts of the country, more people than ever will be shopping online for…
6 Top Tips for Better Instagram Captions in 2020
You might already post amazing photos and videos on the Instagram and IGTV feeds but if you do not pay enough attention to your social copy, particularly your Instagram captions, you may lose a key chance to connect with your followers and lead them to your website – and your products. It’s very true that…