Category: Sales & Marketing

4 Marketing Moves to Make Now for a More Prosperous Holiday Shopping Season

4 Marketing Moves to Make Now for a More Prosperous Holiday Shopping Season

In planning for another hectic holiday shopping season the temptation for most small to medium-sized retail businesses – whether they operate online, offline or both, is to play things as safe as possible and repeat whatever it was that seemed to work last year. However, the truth is that companies that don’t innovate and ‘move…

By Koehler Home Decor November 9, 2018 0

How a Great Return Policy Can Give Your Retail Business An Edge This Holiday Shopping Season

How a Great Return Policy Can Give Your Retail Business An Edge This Holiday Shopping Season

Any retail business, whether it operates online, offline or a combination of both, wants to be known for the high quality and variety of the products they offer. However, even the most exceptional of products can sometimes turn out to be the wrong size, wrong color, or wrong something, and the consumer – whether they…

By Koehler Home Decor November 2, 2018 0

Understanding The Importance of Social Media Marketing Content Objectives and Planning

Understanding The Importance of Social Media Marketing Content Objectives and Planning

At this time of year, most retail businesses are at least considering ramping up their social media presence as a part of their overall holiday shopping marketing campaigns. However, some small retail businesses chug and chug away at social media marketing, following all of the advice they read, see and hear from any number of…

By Koehler Home Decor October 26, 2018 0

4 Great Image Strategies to Boost Your Holiday Shopping Marketing Campaigns

4 Great Image Strategies to Boost Your Holiday Shopping Marketing Campaigns

When it comes to holiday marketing the old adage “a picture is worth a thousand words” rings especially true. Research has shown that images increase engagement–for example, Facebook posts with images see 2.3 x more engagement than those without and blog articles with an image get double the number of social shares than articles without…

By Koehler Home Decor October 19, 2018 0

How to Create an E-Commerce Abandoned Cart Email Series That Works

How to Create an E-Commerce Abandoned Cart Email Series That Works

E-commerce is still growing and advancing all the time. However, whatever else changes in e-commerce one thing stays the same – abandoned shopping carts. Potential customers get cold feet for many reasons. Sometimes it’s about the store. For example, if the buyer found the product cheaper somewhere else, or if they don’t feel secure enough.…

By Koehler Home Decor October 12, 2018 0

How to Create an Affordable, Effective Mobile Coupon Marketing Plan This Holiday Shopping Season

How to Create an Affordable, Effective Mobile Coupon Marketing Plan This Holiday Shopping Season

Seasoned bargain hunters, especially holiday shoppers, have long been big fans of using scissors to clip coupons, but they are now becoming far more used to to the concept of redeeming coupons via their mobile gadgets. What is clear though, is that increasingly people like doing so – and are even coming to expect that…

By Koehler Home Decor October 5, 2018 0