Mastering the Art of Amazon SEO – A Basic Guide for New Sellers
An increasing number of independent online retailers are looking to one of the world’s biggest online retailers – Amazon – to provide them with a platform, even if it is a secondary one, to reach new and larger audiences. However, as many quickly discover, marketplace selling is not easy. Amazon shoppers are looking for quick…
Easy to Implement Facebook Contests to Boost Your Holiday Sales Campaigns
The holiday shopping countdown has begun! And as you begin to execute your holiday marketing plans you have no doubt included a social element to those plans. But is a Facebook contest among them? If not, you might want to add one and fast, according to the platform itself as 73.4 percent of Facebook users…
Making a Holiday Giveaway Really Work for Your Retail Business
Big retail brands often turn to Internet-based giveaway contests when they have a new product to launch or a big event like a major sale to promote and in many ways, it all sounds like a fabulous idea for a smaller retailer as well, especially during the very busy holiday shopping season. Really, on the…
Great Reasons to Offer a Holiday Gift Guide This Year
Everyone wants to give their friends and family members the perfect gift during the holidays but the huge number of choices on the internet and in offline bricks and mortar stores can be overwhelming. That’s why many consumers click on holiday gift guides from major retailers, online magazines and blogs. A great guide helps them…
4 Marketing Moves to Make Now for a More Prosperous Holiday Shopping Season
In planning for another hectic holiday shopping season the temptation for most small to medium-sized retail businesses – whether they operate online, offline or both, is to play things as safe as possible and repeat whatever it was that seemed to work last year. However, the truth is that companies that don’t innovate and ‘move…
How a Great Return Policy Can Give Your Retail Business An Edge This Holiday Shopping Season
Any retail business, whether it operates online, offline or a combination of both, wants to be known for the high quality and variety of the products they offer. However, even the most exceptional of products can sometimes turn out to be the wrong size, wrong color, or wrong something, and the consumer – whether they…
Understanding The Importance of Social Media Marketing Content Objectives and Planning
At this time of year, most retail businesses are at least considering ramping up their social media presence as a part of their overall holiday shopping marketing campaigns. However, some small retail businesses chug and chug away at social media marketing, following all of the advice they read, see and hear from any number of…
4 Great Image Strategies to Boost Your Holiday Shopping Marketing Campaigns
When it comes to holiday marketing the old adage “a picture is worth a thousand words” rings especially true. Research has shown that images increase engagement–for example, Facebook posts with images see 2.3 x more engagement than those without and blog articles with an image get double the number of social shares than articles without…
How to Create an E-Commerce Abandoned Cart Email Series That Works
E-commerce is still growing and advancing all the time. However, whatever else changes in e-commerce one thing stays the same – abandoned shopping carts. Potential customers get cold feet for many reasons. Sometimes it’s about the store. For example, if the buyer found the product cheaper somewhere else, or if they don’t feel secure enough.…
How to Create an Affordable, Effective Mobile Coupon Marketing Plan This Holiday Shopping Season
Seasoned bargain hunters, especially holiday shoppers, have long been big fans of using scissors to clip coupons, but they are now becoming far more used to to the concept of redeeming coupons via their mobile gadgets. What is clear though, is that increasingly people like doing so – and are even coming to expect that…