5 Ways to Leverage AOV to Increase Your Retail Store Bottom Line
When it comes to hitting revenue goals, marketers will often try to convince customers to spend more, to increase their Average Order Value. In fact, statistics consistently prove that selling to a nurtured customer is much cheaper than pitching to and acquiring a new one. What is Average Order Value? Average order value is the…
How to Create and Implement a Workable Return Policy
Like any brick and mortar store, an online retail business needs a good, solid, fair to all and workable return policy. However good a business and its products are, there are always going to be those souls who will ask – sometimes nicely, sometimes not so nicely – to send something back and having a…
AI & Small Retail Business Websites – What the Future Holds
Did you know that according to several recent research studies, consumers sent to your retail website from search take just 50 milliseconds to decide whether your website is worth staying on? They no longer even hang around for seconds before making up their minds. It’s therefore more important than ever for websites to be of…
Onsite WordPress SEO and Design Essentials For Retail Businesses
Long before it was used as a full CMS – content management system – WordPress was a tool for bloggers. And most WordPress sites maintained by retail businesses do include a blog, for a huge number of fantastic reasons. A good retail business blog is great for SEO, both on-site and as a part of…
Retail Business Social Media Tips and Best Practices for 2020
If you’re a retail business owner in 2020, then you’re probably thinking about how to use social media marketing to expand your reach even further and offer more online in the face of the restrictions that COVID-19 has brought with it. Social media is a key part of that. After all, there are more than…
How to Create Great Lifestyle Product Photos for Instagram
SMB retail businesses are all looking for ways to save money and still stay ahead of the competition this summer, and that is especially true when it comes to marketing. Visual marketing is a big as ever in 2020, and that is particularly true of Instagram. Click the “explore” button on Instagram and your feed…
Why Address Verification is So Important to Online Retail Businesses
Research has shown that approximately one in every three online shopping customers admit they have abandoned a purchase when they experienced complicated checkout related to address issues. This is where a reliable address verification system (AVS) comes into play. If you don’t want your customers to be part of this statistic, then it’s time to…
Costly Content Marketing SEO Mistakes to Avoid
Content marketing is one of the most effective of digital marketing techniques for any retail business. When you combine it with SEO (search engine optimization) it has the potential to be even more effective. Blogging can be especially effective, both as a way to drive extra traffic to your site and to improve its rankings…
Navigating Covid-19 For Online Store Owners
There’s a lot of uncertainty in the world right now. Governments are taking measures to slow down the spread of Covid-19. Citizens are practicing social distancing and limiting non-essential travel. We’re all doing our best to navigate this new normal. Online businesses also face unique questions and uncertainties. However, we’re glad to see that even…
Your Spam Folder Can Provide the Answers to Your Marketing Email Woes
Email marketing is still considered to be one of the most effective ways that retail businesses can connect with current, former and potential customers. This is only true however if the marketing messages they send actually make it to the recipients email inboxes in the first place. Even if the email contact has previously legitimately…