How to Turn Prime Day into a Big Day for Your Small Retail Business
Prime Day might be an Amazon invention, but retailers of all kinds see returns from this new holiday. And, it might surprise you to learn that this applies to any retailer who sells online, even your small retail business. Whether you decide to go head-to-head with Amazon during Prime Day or sweep up once the…
Getting Started with Walmart SEO
So you did it. Your application was approved, you’ve been given your basic onboarding session by your seller rep and you are ready to start listing products on the Walmart Marketplace. This means, among other things, you should learn something about Walmart SEO. All ecommerce platforms have their own search algorithms. Amazon’s is called A9.…
How to Beat an Online Retail Summer Sales Slump
Does it often seem to you like as soon as Memorial Day has passed and the beach and barbeque season gets into full swing your ecommerce retail sales take a nosedive? If so, you are not alone and it’s not your imagination. Figures across the board suggest that many online retailers sell 30% less than…
Segmentation Strategy that Works for Small Retail Businesses
Small-to-medium businesses (SMBs) may appear small on the surface, but they account for 90% of all businesses in North America. This broad group of companies understands how difficult it is to maintain a strong brand; it necessitates passion, self-discipline, and leadership. It also necessitates in-depth industry knowledge and the capacity to adapt to changing consumer…
Google Ads Mistakes Small Retailers Make and How to Avoid Them
PPC, including PPC via Google Ads, can be a great way to boost a newer retail business or promote a new product line being offered by an established one. Spending too much money on an underperforming PPC Google Ads campaign is one of the frankly, dumbest things a digital marketer can do. Endlessly checking the…
8 Top Marketing Channels for Your Retail Business
Are you trying to reach your customers in all the right places? Read on to find out. You know that your retail business needs effective marketing to thrive – and survive – but as there are an increasing number of marketing channels available, how do you know which are the best choices for your business…
You Need More Product Reviews. Here’s How to Get Them
You can run extensive marketing campaigns, develop innovative sales strategies, network extensively, and use social media to promote your online store and products, but sales may not be coming in as frequently as you’d like for a variety of reasons. The active collection of positive product reviews is an important aspect that many retail business…
Social Commerce for Small Retailers: What You Need to Know in 2022
Social commerce refers to an e-commerce practice where consumers place orders for products or services directly through social media platforms like Instagram. It creates new opportunities for businesses to engage with their customers while increasing sales. If you’re a small business owner, social commerce might allow you to market to your customers in a new…
Understanding – And Preventing – Retail Card Not Present Fraud
The continuing rise of online shopping brings a whole new level of convenience to people’s lives, but it has a downside. Credit card fraud is a multi-billion dollar problem and can be incredibly hard for online retail businesses, especially smaller ones, to detect in real-time. Credit card fraud nearly doubled from 2020 – 2021 in…
How to Harness the Power of Marketing Automation for Your Retail Business
Imagine having to email each person who added something to their cart at your retail store website and then abandoned it. How many people would you need to recruit only to do this necessary task? Marketing automation software was developed to automate time-consuming and rote operations like these so that you can concentrate on other…