Archive for the ‘Sales & Marketing’ Category

KHD Marketing Software Review – Promo Republic

KHD Marketing Software Review – Promo Republic

Social media marketing is good for business; any business. Or potentially anyway. Social media marketing only works if you work at it, which can be difficult, as it is hard work.

Because the engaging content and regular posting that is needed to create a successful social media presence for any business is such a time suck, a slew of tools and softwares have popped up over the last few years that

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The Case for Expanding Your Retail Business’ Instagram Presence in 2018

The Case for Expanding Your Retail Business’ Instagram Presence in 2018

If you still think of Instagram as one of the newer social media platforms retailers can make use of for marketing purposes you might be in for a shock; the image-driven platform turns eight this year.

It may be that Instagram is already a part of your social media marketing plan, or perhaps you concentrate more of your current efforts on sites that are often more familiar to you like Facebook an

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Making Use of User Generated Content to Boost Your Retail Business

Making Use of User Generated Content to Boost Your Retail Business

User generated content; it was one of the biggest marketing buzzwords of 2017. However, there is plenty of evidence – and more than a bit of research – to suggest that in a time of declining organic social media reach, increasing CPCs in paid search and a spike in the number of people making use of ad blockers, leveraging user generated content is more than just a fad and something you

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Essential Content Marketing Tools for Better 2018 Retail Marketing Campaigns

Essential Content Marketing Tools for Better 2018 Retail Marketing Campaigns

Content marketing isn’t going anywhere in 2018, evolving a little maybe, but certainly not losing any of its importance. Therefore, even if you find it overly time-consuming and/or a bit of a drag it’s still going to be a (big) part of any successful marketing campaign overall.

The good news is though is that there are some fantastic tools out there right now that can help make content

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2018 New Year’s Resolutions for Ecommerce Businesses

2018 New Year’s Resolutions for Ecommerce Businesses

2018 has arrived and most people are still in that ‘new year, new start’ mindset that tends to accompany the big ball drop and stick around for at least a few weeks afterwards.

Whatever New Year’s resolutions you made for yourself, what have you resolved to do for your retail business in 2018?

Most (if not all) e-commerce business owners probably have “make more money” and/o

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The PR Advantages of Social Media Customer Service in 2018

The PR Advantages of Social Media Customer Service in 2018

There is a lot more to a successful retail business than just offering fantastic products. An excellent, comprehensive marketing campaign helps a lot. But if all that advertising and brand building is not backed up by a reputation for taking care of customers then it may well have all been a waste of time and money.

Unfortunately, providing excellent customer service all too often gets lost in the

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Why Content Marketing Will Be More Important in 2018 Than Ever Before

Why Content Marketing Will Be More Important in 2018 Than Ever Before

Content is King. Marketers have been repeating out that mantra for years now and there are those who have come to find it incredibly annoying. In fact, some think of the whole concept of content marketing as annoying and resource consuming.

However, the simple fact is that if it is not part of your online marketing strategy now, let alone for 2018 then you are at a big disadvantage compared to yo

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Why 2018 is the Year to Invest in a Mobile App for Your Retail Business

Why 2018 is the Year to Invest in a Mobile App for Your Retail Business

As the number of consumers making regular daily use of smartphones for almost everything continues to skyrocket, it’s rather interesting to note that a recent Google study found that much of the time that people spend using those devices is actually spent in the app section of their gadget.

Maybe this is to save cell data (which can be costly), maybe it is to save time (the mobile web for ma

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Is Your Website’s Email Sign Up Page Working Hard Enough?

Is Your Website’s Email Sign Up Page Working Hard Enough?

Every business website – no matter what kind of business it is – should have an email sign up page. This is especially true in the case of retail businesses. Not only is it something that Google looks for when ranking your site in those all-important search listings it also helps you to improve customer service, capture extra leads and legitimizes your business by offering a real point

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Last Minute Retail Holiday Marketing Ideas and Checklist

Last Minute Retail Holiday Marketing Ideas and Checklist

Just because Black Friday and Cyber Monday pass does not mean that everyone is done with their holiday shopping by any means. While recent surveys suggest people are shopping earlier, those are based on what people said they intended to do when they were questioned several months ago. And we all know how that tends to turn out in the real world. People say that they plan to be done by December 1st

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