Archive for the ‘Sales & Marketing’ Category

Is Your Website’s Email Sign Up Page Working Hard Enough?

Is Your Website’s Email Sign Up Page Working Hard Enough?

Every business website – no matter what kind of business it is – should have an email sign up page. This is especially true in the case of retail businesses. Not only is it something that Google looks for when ranking your site in those all-important search listings it also helps you to improve customer service, capture extra leads and legitimizes your business by offering a real point

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Last Minute Retail Holiday Marketing Ideas and Checklist

Last Minute Retail Holiday Marketing Ideas and Checklist

Just because Black Friday and Cyber Monday pass does not mean that everyone is done with their holiday shopping by any means. While recent surveys suggest people are shopping earlier, those are based on what people said they intended to do when they were questioned several months ago. And we all know how that tends to turn out in the real world. People say that they plan to be done by December 1st

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Retail Marketing and the Psychology of Color

Retail Marketing and the Psychology of Color

Did you know that the colors used in any form of marketing  can have a major impact on your customers? Colors really can have an immediate emotional effect, changing a customer’s mood and/or their attitude to the content they are being presented with.

For retailers, whether they operate online, offline or both, understanding how the colors they use in their stores, on their website, within

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3 Great Free Resources to Boost Your 2017 Holiday Marketing Campaigns

3 Great Free Resources to Boost Your 2017 Holiday Marketing Campaigns

It used to be that, in the run up to the holidays, Black Friday ruled as the day that many retailers planned their biggest marketing push. Things have changed though, and while Black Friday is still important, but there are now other dates that retailers of any size should pay attention to and consider basing at least some of their marketing around.

In 2016, the following days were the top holiday

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3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts

3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts

It’s advice that you probably hear, see or read every year; try running a holiday contest this year to increase consumer engagement and boost your holiday shopping visibility. Great idea, but how should you go about doing so? You’d like to reach your Facebook followers, your Insta fans and all the folks on your mailing list if possible but can that even be done? And keeping track of th

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Five Easy Ways to Fail at Link-building and Ruin Your Reputation at the Same Time

Five Easy Ways to Fail at Link-building and Ruin Your Reputation at the Same Time

Link building. It’s time consuming, often confusing and sometimes downright tedious. Plenty of even the most “expert” of content creators just wish that it wasn’t necessary, that the search engines would start paying less attention to who is linking to a piece. But that is not going to happen in the foreseeable future.

Links are still the easiest way for a search engine bot to dete

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Ways to Add Value This Holiday Season Without Offering a Discount

Ways to Add Value This Holiday Season Without Offering a Discount

Offering big discounts is a common tactic among retailers during the holiday shopping season. But while the likes of Amazon and WalMart may be able to afford to do that many smaller retailers really cannot. And the good news is that they may not have to.

There are so many options available to them now consumers are looking not just at price when making their purchasing decisions but also at the v

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3 Important Ways Google Scores Your Content You May be Overlooking

3 Important Ways Google Scores Your Content You May be Overlooking

Although many people spend a great deal of time – and money – trying to figure it out, the simple fact is that, in almost two decades now, no one really knows just how Google ‘scores’ a website’s content to determine where it should be placed in their search engine rankings. Especially as even Google admits that their criteria does tend to change, at least a little, o

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3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

Facebook has now long been considered an essential marketing platform for even the smallest of retail businesses, and that can be especially true of a local business. However, according to social media experts Buzzsumo, organic reach for the average Facebook business has fallen by 20% since January 2017 and the trend is continuing.

This is not encouraging news for those who really don’t have

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3 Overlooked Ways Your Web Hosting Affects Your Site’s Search Engine Rankings

3 Overlooked Ways Your Web Hosting Affects Your Site’s Search Engine Rankings

With the big holiday shopping season coming up no doubt, at some point, you’ll give some thought to the SEO basics that can give your website an extra boost in the search engine rankings. For many this will involve focusing their attention on things like quality of content, title tags and keyword usage, possibly turning to special tools – like Yoast for example – to help them mak

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