Category: Sales & Marketing

4 Marketing Moves to Make Now for a More Prosperous Holiday Shopping Season

4 Marketing Moves to Make Now for a More Prosperous Holiday Shopping Season

In planning for another hectic holiday shopping season the temptation for most small to medium-sized retail businesses – whether they operate online, offline or both, is to play things as safe as possible and repeat whatever it was that seemed to work last year. However, the truth is that companies that don’t innovate and ‘move…

By Koehler Home Decor November 9, 2018 Off

How a Great Return Policy Can Give Your Retail Business An Edge This Holiday Shopping Season

How a Great Return Policy Can Give Your Retail Business An Edge This Holiday Shopping Season

Any retail business, whether it operates online, offline or a combination of both, wants to be known for the high quality and variety of the products they offer. However, even the most exceptional of products can sometimes turn out to be the wrong size, wrong color, or wrong something, and the consumer – whether they…

By Koehler Home Decor November 2, 2018 Off

Understanding The Importance of Social Media Marketing Content Objectives and Planning

Understanding The Importance of Social Media Marketing Content Objectives and Planning

At this time of year, most retail businesses are at least considering ramping up their social media presence as a part of their overall holiday shopping marketing campaigns. However, some small retail businesses chug and chug away at social media marketing, following all of the advice they read, see and hear from any number of…

By Koehler Home Decor October 26, 2018 Off