Archive for the ‘Sales & Marketing’ Category

5 Top Tips for Writing Better Instagram Captions

5 Top Tips for Writing Better Instagram Captions

Of all of the popular platforms retailers use for social media marketing purposes, Instagram is currently the most image driven. Therefore it makes sense that, when creating content to post on the site most people focus their attention on the image. However, the caption that can (and should) accompany each visual is important (even if, no, you cannot make use of promotional links.)

However, many p

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Solving Your Instagram Posting Woes the Right Way

Solving Your Instagram Posting Woes the Right Way

Instagram is a still growing social media outlet that many retailers have turned to – or are considering turning to – to help build their brand and garner interest in their products. However, because it is rather unlike Facebook and Twitter some businesses, especially smaller businesses with limited time and manpower- struggle with it, and then often ultimately abandon their efforts o

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Top Tips for a More Accurate Internet Speed Test

Top Tips for a More Accurate Internet Speed Test

Most retail businesses, large or small, rely on the Internet to help keep their day to day operations going to some extent or another, and if that Internet is sluggish it can be more than an annoyance, it can be a revenue-sapping productivity killer.

There are more than a few reasons why a company’s Internet-based systems may be performing more slowly than expected. The company may need to c

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5 Tell-Tale Signs It’s Time to Redesign Your Outdated Website

5 Tell-Tale Signs It’s Time to Redesign Your Outdated Website

Having a website is, as most businesses have now realized, a must, no matter what niche the company operates in. Almost as important is having a website that is up to date, one that meets both the expectations of the often-fickle search engines and is appealing and intuitive for human visitors to make use of as well. And this is where some businesses are really falling short. Having made a one-tim

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Three Important SMM Lessons to Learn from Big Corporate Social Media Fails

Three Important SMM Lessons to Learn from Big Corporate Social Media Fails

Social media marketing is hard. And frustrating. And it often takes more than a while for a small business to begin to see and reap the benefits of all the work they put into their own SMM efforts. With all of this in mind, it’s hardly surprising that many really are tempted to give up on it, especially if they make a few mistakes.

It’s not just small businesses that sometimes struggle

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3 Alternatives to Pop Ups That Won’t Annoy Google But Will Engage Your Website Visitors

3 Alternatives to Pop Ups That Won’t Annoy Google But Will Engage Your Website Visitors

If you follow SEO best practice news at all – and you really should – you will have heard about Google’s latest crusade; a ‘war’ on pop-ups. Directed mainly at the mobile space, Google has begun actively penalizing sites who, in their words display “intrusive interstitials” – aka pop-ups.

This has left some website owners and managers rather upset, as they h

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7 Go to Retail Business Post Ideas to Defeat Social Media Marketing Block

7 Go to Retail Business Post Ideas to Defeat Social Media Marketing Block

It’s generally agreed now that any business – especially a customer centric one like a retail operation – needs to include social media marketing as a part of their overall marketing plans. However, as many businesses discover, SMM can be very hard, especially when it comes to actually coming up with engaging content to post on a regular basis. Social media block is as real as ol

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Are You Really Providing Great Customer Service? 5 Questions to Help You Decide

Are You Really Providing Great Customer Service? 5 Questions to Help You Decide

No matter what industry or niche a business operates in, whether it is B2C, B2B or a combination of both, the one thing we are almost sure any business owner is aware of is the importance of providing great customer service.

In fact, we’ll bet that your original business mission statement included the importance of providing great service and it’s also probably touted in your marketing

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Important New Stats to Help You Plan Your Social Media Marketing in 2017

Important New Stats to Help You Plan Your Social Media Marketing in 2017

Most businesses of all sizes, including most retail businesses, in 2017 understand that a presence on social media is a marketing must. But which social media platforms should they be focusing on to achieve the best ROI in terms of both money and human effort? It’s an especially sticky question for smaller businesses as they tend to have very little money or manpower to waste.

The simple an

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Simple Steps to Create a Safer Online Shopping Experience

Simple Steps to Create a Safer Online Shopping Experience

Although such things have always been important, ensuring that customers are offered a seamless, but secure, online checkout is a must for any online retailer. However, according to a survey and report from American Express, many are failing to do all they could to achieve this goal. Is your business one of them? Read on to find out.

 

 

 

What the American Express Digital Payments

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