Archive for the ‘Sales & Marketing’ Category

15 Startling Visual Content Marketing Stats You Need to Know Now

15 Startling Visual Content Marketing Stats You Need to Know Now

You keep hearing it, you keep reading it. When developing a content marketing strategy you need to get visual, in a big way. However, you find it hard to spare the time and resources needed to keep your current content marketing efforts going, let alone add more hours and expense into the mix creating image cards, memes, GIFs, infographics and the half dozen other forms of visual content you’

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Facebook Messenger Chat Bots – What They Are, What They Do and What They Can Do for You

Facebook Messenger Chat Bots – What They Are, What They Do and What They Can Do for You

It’s been about nine months since Facebook offered access to their Messenger Bot system to all business pages, not just to the select few big corporations who were its beta testers. And in that time for some retail businesses it has given their bottom line a genuine boost. But would it be right for your business, and just how does Messenger Bot work anyway?

What is Facebook Messenger Bot?

In

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Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit

Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit

Most retail businesses, large and small, now include social media marketing – aka SMM – as a part of their overall marketing strategy. And many will admit – if pushed – that they really don’t know how well it’s working or if they are getting a decent ROI from their efforts.

There is a way to begin to understand how well your SMM is working that is relatively str

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Facebook Live for Small Business 101: A Beginner’s Guide

Facebook Live for Small Business 101: A Beginner’s Guide

We have little doubt that you have heard all about the marketing possibilities that Facebook Live can open up for almost any small business, especially a retail concern. And it really can offer a lot. A live stream is a great way to interact with your customers and prospects, to showcase your products and to better build your brand and gain customer trust. A Facebook Live session is also far easie

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Contact Center Technologies That Will Delight Your Customers and Boost Your Business

Contact Center Technologies That Will Delight Your Customers and Boost Your Business

Most businesses, both large and small, maintain some kind of customer contact center. No matter what niche your business operates in, customer/client satisfaction is one of the biggest keys to long term success, so getting customer service right is a must. And obviously, for a retail business it can be make or break.

This is perhaps a task that is harder than ever. Consumers, who are themselves us

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4 Fantastic Ways Freebies Boost Retail Business Marketing

4 Fantastic Ways Freebies Boost Retail Business Marketing

Retail businesses exist to make money. Retail business marketing exists to help make that happen. With this in mind then, the concept of launching a campaign to offer a freebie may seem like a strange idea. Why would a retail business – especially a smaller one – even consider devoting time and resources to giving away something that they could be charging for? And yet businesses large and

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4 Ways Email Marketing and Social Media Marketing Can be Used Together to Boost Both

4 Ways Email Marketing and Social Media Marketing Can be Used Together to Boost Both

Many businesses make use of both email marketing and social media marketing as components of their overall marketing plan, and rather sensibly so. Usually they are seen as totally separate entities; social media as a top-of-the-funnel engagement platform and email as the next step, taking over once leads have been generated. There are however ways to combine the two marketing practices to improve

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10 Great Reasons to Launch an SMS Marketing Campaign for Your Retail Business

10 Great Reasons to Launch an SMS Marketing Campaign for Your Retail Business

As mobile use continues to impact every aspect of the Internet more heavily every day, for many businesses finding new ways to reach mobile users is a priority. Heavier social media marketing is a tactic employed by many, as mobile social media use is also still growing, but it can be a very much a hit-or-miss undertaking that for some companies does not produce the greatest ROI.

However, business

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5 Top Tips for Writing Better Instagram Captions

5 Top Tips for Writing Better Instagram Captions

Of all of the popular platforms retailers use for social media marketing purposes, Instagram is currently the most image driven. Therefore it makes sense that, when creating content to post on the site most people focus their attention on the image. However, the caption that can (and should) accompany each visual is important (even if, no, you cannot make use of promotional links.)

However, many p

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Solving Your Instagram Posting Woes the Right Way

Solving Your Instagram Posting Woes the Right Way

Instagram is a still growing social media outlet that many retailers have turned to – or are considering turning to – to help build their brand and garner interest in their products. However, because it is rather unlike Facebook and Twitter some businesses, especially smaller businesses with limited time and manpower- struggle with it, and then often ultimately abandon their efforts o

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