KHD Buzz – Tiny Gadget Changes Game for Small Retailers, Target’s Holiday Shopping Plan Backfires and More

‘Pointy’ Allows Small Offline Retailers to Get Online With Ease 

Some say brick and mortar retail is dying, but many more feel that it can survive by going the omnichannel route and offering both online and offline purchasing options. While that might be easy for big players like Amazon and Walmart, for small offline retailers looking to go online it can be much harder, and certainly very expensive. A gadget simply called ‘Pointy’ aims to change all of that. Read More

‘Online Journey Hacking’ May Cost Retailers Big This Holiday Season

According to a new report from data analysts Namagoo the concept of ‘online journey hacking’ – the unauthorized display of competitor ads in user’s browsers – may cost some online retailers up to $2.1 billion collectively this holiday shopping season. Read More

Target’s Plan to Lower Prices for the Holidays Affects Stock Performance 

To compete with the likes of Amazon, Target already announced a plan to offer deeper than usual discounts this coming holiday season. But while that news may have made consumers smile it did not make Target’s shareholders happy at all. Read More

Report: More Millennials Will Browse Online, Shop Offline This Holiday Season 

According to a new report from consumer engagement experts First Insight while their older peers are more likely to opt to do the bulk of their holiday shopping online millennials will be headed to the mall – and other offline stores – even though they will begin their shopping journeys online. Read More

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