2018 New Year’s Resolutions for Ecommerce Businesses
2018 has arrived and most people are still in that ‘new year, new start’ mindset that tends to accompany the big ball drop and stick around for at least a few weeks afterwards.
Whatever New Year’s resolutions you made for yourself, what have you resolved to do for your retail business in 2018?
Most (if not all) e-commerce business owners probably have “make more money” and/or “grow the business” on their to-do lists, and rightly so, but here are a few more things you might want to consider adding to yours to help make those initial goals even more achievable.
Work to Increase Mobile Conversion Rates
Although it has yet to quite surpass desktop in terms of sales conversions, the number of consumers shopping from their mobile devices is still increasing and some experts believe that by the time 2018’s holiday shopping season comes around the number of mobile shoppers will be at least equal to the number of customers preferring to purchase via a more traditional desktop or laptop computer.
That means that now is the time to begin looking at ways you can accommodate and increase mobile conversions. Even if you think your website is already pretty mobile-friendly run through it again (from a mobile device!) to make sure. In addition, check your analytics. Where do most mobile users who fail to complete a purchase exit the process? It may be that that point is something that needs working on.
Clean Up Your Email Lists
Having lots of names on an email list sounds, in theory, like its a really great thing. But how many of those people are reading your emails anymore? Even the best email lists become stale and inaccurate, so this is a great time of year to do a little email list spring cleaning.
If you, like many, make use of one of the bigger email providers (Mailchimp, Constant Contact, Infusionsoft etc.) you should find that reviewing just who is and is not still interested in your messaging is a fairly straightforward undertaking.
Once they are identified, don’t just simply delete the ones who seem to have lost interest. Send out one last segmented campaign to these people reminding them who you are and asking if they wish to unsubscribe. It’s a good way to streamline the cleanup and often such a message can reignite a consumer’s interest in you and turn them back into an engaged customer once more.
Explore New Social Media Marketing Frontiers
Organic reach for brands on Facebook still isn’t really improving, and social media tastes are beginning to shift towards other platforms a little more in certain demographics, so it may also be time to reconsider some of your activity on social marketing channels.
For example, if you are seeking to reach the female 25-55 market Pinterest is a place that you may want to consider making greater marketing efforts, while if Millennials and Gen Z’ers are a part of your core customer base it’s possibly time to make more use of Instagram than its elder sibling Facebook and learning how to make use of Snapchatfor SMM purposes would not be a bad idea either.
Up Your Customer Service Game
Online shoppers are at the disadvantage that they cannot try on or handle goods before they purchase them in the way they usually can in a traditional brick and mortar store.
However, according to a recent Microsoft report, more of them (60%) are willing to ‘take a risk’ on an online purchase if they are confident that the business they are buying from offers good customer service and that someone will be available for them to reach out to should something be not quite right when arrives on their doorstep.
To help up your customer service gamee consider exploring additional channels to stay in touch with customers that are convenient for them, including text messaging, online chat and social media.