Essential Content Marketing Tools for Better 2018 Retail Marketing Campaigns
Content marketing isn’t going anywhere in 2018, evolving a little maybe, but certainly not losing any of its importance. Therefore, even if you find it overly time-consuming and/or a bit of a drag it’s still going to be a (big) part of any successful marketing campaign overall.
The good news is though is that there are some fantastic tools out there right now that can help make content marketing easier, more efficient and less of a pain in the you-know-what.
Some of the best of these tools are new, some are older but have undergone some significant tweaks, but any one of them – or a combination of several of them – is worth a closer look:
Buffer – Buffer is far from new. In fact, it is one of the oldest of the social media schedulers. But over the last few months, it has been updated to the point where, once again, despite there being a great deal of competition in the space now it really is probably the best choice to make.
Why? It accommodates every social channel you need, seamlessly. It’s easier than most scheduling interface allows you to see all of your planned posts and updates in one place without things getting too confusing. It has a built-in image editor and stock photo tool, Pablo, that easily rivals Canva and it offers easy to understand insights into the performance of each message sent. And it won’t cost you more than $10 a month, which is another big plus for many.
Almighty.Press – Using Buzzsumo and Google Trends to identify potentially viral content to create is no longer very effective, as they now concentrate solely on content that is already viral. To really get the most from content curation you need to identify content that is very likely to ‘break big’, it just hasn’t done so yet. And that’s where Almighty.Press comes in.
Plug in your chosen keywords and you will be notified in real-time when content is identified that is at that great tipping point; nearly viral. This allows you to schedule your blog posts/social posts/articles etc. ahead of your competition who will likely not know that the piece existed until you publish it or they pick it up on their standard ‘viral content finder’.
GrooveKudos – Groove Kudos is an easy to use widget that curates customer reviews from Facebook, Google, Yelp!, Thumbtack and more and allows you to display them all in one place on your site. It’s actually one of a family of widgets though provided by GrooveJar so you might want to check them all out while you are there.
Tap Influence – Everyone is still buzzing about influencer marketing and how potentially good it can be for almost any marketing campaign, but especially a retail one. That talk has been rather frustrating for small business owners though, as while larger concerns can afford to pay the likes of the Kardashians, or some hot YouTubers, a small fortune to promote their products a small business certainly can’t.
Tap Influence is a ‘one-stop-shop’ to help content marketers find effective, but far more affordable, influencers. These are bloggers popular in their niche, people, with large social media followings and yes, some ‘up and coming’ YouTube and Instagram stars. They are not all millennials either. The platform also provides you with some excellent campaign tracking tools once you have chosen your ‘representatives’.