Thinking of opening up an online store, or revamping the one you already operate? In technical terms doing so is easier than ever thanks to platforms like Shopify and WooCommerce. However, the success of your online store depends upon more than a visually appealing layout and a secure checkout.
The simple fact is that your customers are the heart of your business, so putting their needs and habits first is precisely what will help your online business grow and be successful.
To create an online store that will entice your target demographic and compel them to return, you need to keep their habits at the forefront of your mind. Here are some tips for doing just that.
Accommodate The Differing Values of Men and Women
The online shopping habits of men and women differ significantly; so, accommodating the preferences of both is often a must for a retail store.
According to extensive bodies of research, women are looking for a comprehensive and rather social online shopping experience. That means they are looking for peer reviews, easy ways to share their own opinions and discounts, sales and coupons are very appealing to most women as well.
Men, however, generally want a simple shopping experience, and they are not as into discounts and coupons. They want detailed product descriptions, customer reviews, and a straightforward shopping experience. Ensuring you online store contains elements that will satisfy both sexes preferences is likely to boost your chances of sustained success significantly.
Accommodate Multi-Device Browsing
Today’s consumers increasingly use their smartphones and tablets to search for products to buy online, especially as mobile devices are becoming more capable of enabling seamless user experiences and providing excellent convenience.
That’s not to say laptop and desktop use for online shopping is dead. People switch devices frequently during the day: According to Google 65% of consumers start their product search using their smartphones but complete their purchases using their laptops or desktop computers.
Therefore, while you should definitely have a mobile-first strategy in that your website should be responsive and mobile-friendly, you shouldn’t forget about meeting the needs of desktop and laptop users as well.
Gift Cards vs. Direct Payment
Did you know that according to a Salesforce survey of the shopping habits of Millennials 64% of them believe that gift cards are safer than any other digital payment method, and 66% of them believe that gift cards prevent identity fraud? More than half of those surveyed said they prefer to shop with gift cards whenever possible.
That is exactly why you should consider offering gift cards, as well as other alternative payment methods, such as PayPal. However, you should also make payment easy and secure for customers who prefer direct credit and debit card payments.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.