Top 3 Tools to Prevent Your Marketing Emails From Failing
Most retail business owners know that email marketing is still a highly effective tool to boost sales, increase customer loyalty, increase engagement and more. It is far from the easiest marketing strategy to get right though, especially when it comes to email subject lines.
The subject line of an email can often be the only chance your message gets to stand out in a crowded inbox, and so they do tend to be the most important element of all. Many however do find that coming up with these amazing subjects lines is a real struggle. They wish there was some kind of tool that could help them do a better job. After all, isn’t there a tool for almost everything in digital marketing these days?
The good news is that, in this case, such a tool does exist. In fact more than one of them. Here’s a quick look at some of the best of them that would be well worth trying out as a part of your next email marketing campaign:
What it tests: Appearance on various mobile devices
Just how will your email look on mobile? This is of huge importance given how many people chose to open emails on the go via their phone rather than from a desktop platform these days. And more specifically, how will that appearance vary across the most popular devices of the day?
Zurb is a straightforward tool that will tell you just that, which is very handy if you want to make sure that your customer’s shiny new iPhone X won’t turn the subject line ‘Products for Foolproof Entertaining into ‘Products for Fool..’
What it tests: Overall effectiveness of copy, word count, word mixture and balance, and type
Plug in the subject line copy you intend to use in your email campaign and this tool will calculate – and share with you – a numerical score based on the effectiveness across ten important metrics. It will also help you ensure that your character and word counts are as close to ideal as possible as well. And if your initial ‘score’ is not that great you will be offered helpful suggestions for improvements.
What it tests: Overall spam score
It’s a huge waste of time and effort if you and your team spend hours crafting what seems likes the perfect email marketing missive only for it to get trapped in your customers’ spam folders because its subject line contained a word or two that triggered their spam filters.
This tool will take your proposed email subject line and run it through a check that makes use of the spam criteria followed by most of the popular email clients. If ‘bad words’ are identified it will then offer you ‘good alternatives’ so you can make the appropriate changes that will prevent your lovingly crafted email from being banished to ‘the upside down’.