Is It Time to Give Your Retail Website a Facelift?
If you are a regular visitor to our blog you may have noticed that it has undergone a bit of a facelift, and has, we think, a wonderful new look and feel. It still matches our brand well but is now easier to navigate, completely responsive and faster than ever before.
Which begs us to ask you a question; is it time for you to do the same?
Developing and launching a successful website can be a true labor of love. No doubt you’ve probably put a lot of time, energy, and effort into your current site. In time, however, you will need to seriously consider whether or not a website redesign is in order. Just like we did.
But how do you know if that’s even necessary? Here are some of the most important questions to ask yourself before deciding to make – or not make – the decision to overhaul your website.
Is your website responsive?
Responsive means that your site will look great whether visitors are viewing it from a smartphone, tablet, e-reader or desktop or laptop PC. According to the latest Pew Internet Research report into mobile usage, the vast majority of Americans – 95% – now own a cellphone of some kind. The share of Americans that own smartphones is now 77%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011. Further, half now own tablet computers and around one-in-five own e-reader devices.
This most likely means that you’ve got lots of people visiting your website on one of these devices. If your current website design is not mobile-friendly, your visitors will quickly get frustrated by trying to pinch, stretch or scroll their way through your PC-based website on their mobile phone. If you don’t have a mobile-friendly site, it’s time to start planning for a website redesign. And responsive is the best way to go, as it offers a single site for everyone, making things easier and more efficient for everyone involved.
Are you getting enough sales and leads from your website?
One of the key indicators that you probably need to redesign your website is if your traffic is declining and yet your basic content plan has remained unchanged.
Are fewer people visiting your site? Or, are they getting to your homepage and bouncing–leaving the page almost immediately? These kinds of metrics can show you quantitatively that your website just isn’t working for you anymore. Here are some areas to explore if you are concerned about a high bounce rate:
- Does your website’s design match the brand personality that you want to convey to customers? Customers should see a site that reflects your company’s image.
- Is your main call-to-action obvious to your visitors? Measure the clicks over time to find out.
- Is it clear to your visitors what products or services you offer? Organize your site in a way that visitors can quickly discern who you are, what you offer, and how they can buy it.
How Does Your Site Stack Up Against Your Competition?
It’s always a good idea to keep an eye on the competition and you really should review your direct competitors’ websites on a regular basis. Take a look at not just the design and basic interface but their branding and how they position their products. Use them as inspiration if they seem to be onto something good but then go forward and make your site even better.
Keep an eye on how they rank on search engines compared to your site. See where you show up for your chosen keywords and how you compare to your direct competitors. If they are ranking higher, you need to look at doing a redesign that focuses on incorporating best on-site SEO practices. On-site SEO is often very much overlooked in favor of offsite SEO, but the simple fact is that it is just as important.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.