KHD’s Ultimate SEO Glossary Part 1 A-L

KHD’s Ultimate SEO Glossary Part 1 A-L

June 22, 2018 0 By Koehler Home Decor

Over the years, here on this blog, we’ve written a great deal about SEO, and for good reason. Good SEO – search engine optimization – really is essential for any business website to be found by the right audiences online which is especially important for retailers.

Business owners, entrepreneurs and even would be business website owners can all benefit from an upgrade to their SEO IQ. Which is why we decided to put together a glossary of the most commonly used SEO terms and explain a little more about each of them.

So here we go, in alphabetical order, covering A-L. Stay tuned for Part Two next week, when we’ll be tackling M-Z (there’s a lot to cover).


Accelerated Mobile Pages

AMP (the shorter, cooler version of the term) is a set of functions that allows web pages to load faster when they are being viewed on mobile devices. Implementing AMP whenever possible is an SEO must for any website, as not only does it make for a better user experience but Google really loves speed too, and rewards faster loading mobile pages in the SERPs.


Adwords is the online advertising service that brings Google a big chunk of its revenue. It is a service that allows people to place paid ads within Google’s search results by bidding on their chosen keywords. It’s a bit of an art to get right – especially if you are trying to bid on very popular key terms, but when it is done right it can be a fast, effective way to get your website noticed.


In very basic terms, an algorithm is a set of rules that are defined in order to solve problems via automation. Search engines use algorithms to discover pages on the web and then rank them in the way that they think is most relevant for searchers.

Search engine algorithms are complicated and – annoyingly perhaps – they change all the time. For example, Google admits to making use of over 200 signals or ‘rules’ at any given time when deciding where a webpage should rank in their results and while they will offer some basic guidance some of these factors are a supposed ‘secret’, so keeping up with algorithmic best practices is a must.

Alt Text

This term is short for alternative text. Alt text is (obviously) text, and it is added to image descriptions to inform search bots just what the image is of. You see, as clever as they are search bots can’t see images in the way that humans do. They have to be told ‘verbally’ what is in an image in order for them to rank it, so that is just what alt text does.

Anchor Text
Anchor text is clickable text that is used to link to a different web page, one that is on your website or to an external web address. Most of the time, the anchor text appears blue and underlined so that users can see that they are (potentially) being directed elsewhere. Anchor text is very important to search bots too. They love good links, hate bad ones and will adjust their ‘opinion’ of a web page based on where any anchor text leads and how it is phrased.



Backlinks – a term that is interchangeable with others such as incoming links, inbound links and inward links – are links from other websites that point towards yours. They are a lot like little votes of confidence and the more of them you have from high-quality websites the better. And if you have a lot of backlinks but they are all from ‘bad places’ they can be a real website killer, so monitoring your backlinks carefully is a must!

Black Hat Techniques

In SEO, a black hat technique is considered to be any method of trying to improve your website’s rankings that goes against a search engine’s guidelines. These bad methods include keyword stuffing, paid link schemes and more.


A blog, which was once short for weblog way back in the day, is a section of a website – or an entire site – on which content, normally articles, is published on a regular basis focusing on information – and keywords and key terms – on certain themes or topics.

A blog has become a great place for individuals and companies to share information, relevant knowledge and to get backlinks and attention from search bots. Adding a blog to any site is a great way to get crawled more frequently by search engines while also better engaging human website visitors.

Bounce Rate

This term refers to the rate at which visitors arrive at your website and choose to leave again – or bounce away – after visiting just one page. A high bounce rate can have a significant negative impact on your overall SEO.


A bot is any type of programmed application that can run automated tasks. Search engine bots, – or spiders or crawlers as they are also known – scour the web continually. Thanks to their ‘work’ search engines can build a massive database of all sites that have been crawled. These catalogs are then utilized when compiling search engine results.


Click Through Rate

Also known as CTR, this is the number of clicks on a link divided by the number of impressions. Usually referred to in SEO when talking about the number of clicks a page gets over the impressions the same page receives on the search engine results page


In SEO, content refers to any type of meaningful or useful information displayed on your website. This can be copy, images, videos, infographics, etc. High-quality content is one of the main factors that will positively impact your ranking.


Conversion means that the defined goal of a webpage is accomplished by the visitor. A goal can be defined as: a purchase made, an inquiry email sent, an email list subscription or whatever the defined goal for an individual page or function is.

Conversion is the ultimate goal of any SEO strategy. And the better SEO optimized your website is, the more organic traffic you’ll attract, and the more people will convert.


Crawling is what those search engine bots do all day (and night) when it reads the code of a website’s page. Once a web page is ‘crawled’, the information is sent to that massive index we mentioned earlier.



An online categorization and listing of websites that have been compiled by humans. In local SEO – something that is hugely important for many companies to pay careful attention to – online directories like Yelp, Google My Business and more can be used to promote businesses in their respective local communities.


The domain of your website is your address on the Web – Having the right domain name can have a big impact on your SEO for years to come, so when choosing a new one you do have to give it some serious thought.

Domain Authority

A metric developed by the SEO specialist company Moz that is used to give a score to a website’s SEO ranking ability. The factors that make up Domain Authority are popularity, links, trust rank and more.

Duplicate Content

This term refers to content that can be found in more than one place on the web, something that usually means search engine show just one of the links to the content. Although it is actually a matter of some debate some SEO experts believe that search engines will penalize a site that contains duplicate content, so the general wisdom is that all content should be original.


External Link

This is a hyperlink that originates from a website but points to an external, rather than an internal, domain address.


Featured Snippet

A search feature in which a result is shown at the top of the search page in a dedicated box which includes more text and visual elements. These types of results tend to get more clicks than others, because of the prime real estate and eye-catching format. It can be especially useful for a local business to gain placement there


Google. Child of Alphabet. The Big G. Whatever you call it, you really do not need an explanation here.

Google Analytics
A free to use set of Internet-based tools developed and offered by Google that enables webmasters to track all sorts of information about their site, inclusing traffic, traffic sources, visitor behavior, bounce rate and much more.

Google Search Console
Google Search Console (previously Google Webmaster Tools) is another free service provided by Google for website owners. Verifying your website with GSC is considered an SEO best practice. Once you claim ownership, you’ll get access to tons of tools to help you optimize your website and monitor its growth

Google Webmaster Guidelines
The big Rulebook of the Big G. In reality, it’s ‘just’ a support doc in which all the best, as well as worst practices for optimizing a website are outlined. It’s a bit like a bible for SEO except it tends to change a lot, which is just one of the reasons that keeping up with SEO best practices can be so hard.


Header tags

Header tags – which are numbered from H1 to H6 – are commonly used terms for titles and headlines. Making use of a variety of header tags is a great way to add some extra structure and hierarchy to your web pages which makes it easier for both humans and search bots to read.


The formal name for a link from one place to another on the web.


Inbound link

A link from an external source/website that is directed to your website. Another word for a backlink


One of the automated tasks of a search engine bot, in which a copy of a website’s pages is saved in a huge database from which SERP positions are determined.

Internal link

Links that point from one area of a website to another within the same domain. They help to improve a site’s usability for all visitors, both humans and search bots.


A number that indicates how many people have visited a certain webpage or viewed a certain piece of content.



Not the stuff in your fridge, this refers to what is also sometimes called link juice. SEO juice is a reference to the ranking potential or ‘SEO power’ a page contains that can help – or harm – both the site the content is displayed on and other websites via backlinks.



Keywords are single words or two to five-word ‘keyphrases’ that your potential website visitors would type into a search engine when looking for you (or a business like yours). Choosing the right keywords for your web pages is essential if you want to get plenty of targeted traffic to your website.

Keyword Density

A percentage that is calculated by looking at the number of keywords that appear on a web page and dividing that figure by the divided by the total number of words on the page. Too low is not good, too high is very bad, as far as search engines are concerned. And although this is subject to change ideally a keyword density of 2-4% is a good number to aim for.

Keyword Stuffing

Keyword stuffing is the practice of overloading a web page with keywords in an attempt to manipulate a site’s ranking in Google search results. Ten years ago websites got away with doing this and some even did well in the SERPs because of it. Now it’s one of the quickest ways to devalue any content contained on your site in the eyes of the search bots (and of most humans)



See hyperlink.

Link Building

The process of obtaining quality incoming links or backlinks in an effort to encourage the search engines to trust your website and increase its ranking and importance.

Local SEO

Local SEO refers to actions you can take to make sure that your site appears in search results when someone is looking for a business in your area

And there you have it, the first part of our ultimate SEO glossary. Don’t forget to come back next week to check out part two.

Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at and find tips for promoting your business on our blog.

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