KHD’s Ultimate SEO Glossary Part 2 M-Z

KHD’s Ultimate SEO Glossary Part 2 M-Z

June 29, 2018 0 By Koehler Home Decor

SEO is complicated stuff. There’s a lot to know, there’s a lot to learn and the simple fact is that it changes all the time. It is also very important if you want your website to be found online that is. Last week we shared the first part of our ‘ultimate’ glossary to the SEO terms and their meanings that every website owner should at least know. If you missed it, take a moment to check it out here and then head back, as we are going to dive in and cover M-Z here.


Meta description

A clear, concise, accurate description of a web page that should be about 300 characters in length. It is not visible on the actual website but appears on a SERP so good ones are very important in SEO terms.

Meta Keywords

A list of keywords that you fill in that is only visible to the search engine, or by viewing the source of your website. Filling in your meta keywords is an outdated SEO technique. In the past, the meta keywords were used to inform search engines what the topic of the web page was, but nowadays search engines are much better at understanding content. Thus, the filling in of meta keywords is redundant.

Meta Title

See SEO title.

Mobile first index

An algorithm update (rumored to have begun in early 2018), in which Google ranks websites based on their mobile version – even when results are displayed on a desktop.



A noindex tag is a piece of HTML code that prevents a page’s contents from being listed in the Google web index even if other sites link to it.


Organic Traffic

Site traffic that comes to your website as a result of unpaid search results. The main reason that SEO exists in the first place.

Outbound Links

Links pointing to external URLs outside the website. The same as an external link.

Outreach Marketing

A type of marketing in which bloggers and online influencers are approached with the objective of obtaining recognition, in the form of either links or a social media share.



One of Google’s biggest algorithm updates (from 2011). Panda was introduced in order to combat poor quality websites making their way in the search results.


One of Google’s other big algorithm updates (from 2012). Penguin was brought about to fight against spammy websites appearing in search results, as a result of link schemes, i.e. buying links or link exchange. This is highly frowned upon, and against Webmaster Guidelines.


Short for Pay-Per-Click, it is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked on.

A web analytics metric defined as the total number of pages viewed on a website within a given amount of time. The higher your pageviews number is, the better.


In SEO, a position refers to a website’s rank in the search engine results page. A page’s position is dependant on more than 200 factors, and some of those change all the time.



In search terms, a query is basically the word or phrase that is entered into a search box when someone is looking for something online.



See position.


This is a file that is added to restrict access to a site by the search engine bots that crawl the web.



SEO or Search Engine Optimization means everything you can do in order for your website to appear in the best possible position in search engines’ (mainly Google’s) results.

SEO Title

A title tag is technically a piece of HTML code used to tell search engines the ‘name’ of your page. An SEO title can be up to 70 characters long (when optimizing for Google). It can be viewed at the very top of your web page (in a browser’s tab), in your website’s source code, as well as any time your website shows up in a SERP.


Search Engine Marketing is a type of Internet marketing that involves paying for advertisements in order to increase your visibility on search results.


Stands for Search Engine Results Page. A list of pages that shows up when searching for a certain keyword.


A sitemap is in simple terms a plan of your website. Sitemaps tell Google about pages on your site that may otherwise not be discovered. It appears as a list of all your site’s links, and can be accessed by adding sitemap.xml to the end of your site’s URL.


Time on Page

This metric can be found on the Google Analytics’ software. It indicates the time visitors spend on one web page. A higher time on page is associated with a better ranking.

Title Tag

See SEO title.



This stands for “Uniform Resource Locator”. A URL is the address of a specific web page or file on the Internet.


Website Speed

The time it takes for your website’s page to load. Basically, the faster the better is the standard golden rule here.

White Hat SEO

The opposite of the black hat techniques described earlier. White hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follow search engine rules and policies.

200 OK

A server response code that indicates all is well on a webpage.

301 Moved Permanently or 301 Redirect

A server response that automatically redirects a user who attempts to visit a certain web address to another one (the one it is redirected to.)

404 Not Found

A 404 is an error message displayed by a browser which lets you know that an Internet address cannot be found (page has been deleted, there is a mistake in the URL, etc.)

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