KHD Buzz – PayPal Debuts Personalized Checkouts, Facebook Quiz App Exposed Masses of User Data, Should Google Home Be Free and More

KHD Buzz – PayPal Debuts Personalized Checkouts, Facebook Quiz App Exposed Masses of User Data, Should Google Home Be Free and More

PayPal Personalizes the Checkout Process

If your business takes PayPal as a form of payment you and your customers are in for a change. PayPal is rolling out personalization features that will not only make it easier for consumers to pay for goods but hep merchants gain extra insights into their preferred shopping and payment habits. Read More 

Facebook Quiz App Maker Exposed Data of 120+ Million Users

Facebook content creators – including those doing so for SMM purposes – have long been encouraged to make use of quizzes to better engage their audience. And many have turned to quiz making apps to help them do that. One of those apps – NameTests.com – has been found to be less than stellar at protecting user data, however, with a new investigation suggesting that more than 120 million users’ personal data was compromised as a result of taking their quizzes. Read More 

The Psychology Behind the Popularity of Buyer Reviews

There isn’t a single retailer that has not heard the advice that their business needs to gain – and promote – more customer reviews. But just why are buyers so easily swayed by them, when they do not know the people who wrote them, or even if those people are real? A number of researchers set out to find out, and their findings make a great deal of sense. And for a good read! Read More 

Morgan Stanley: Alphabet Should GIFT a Google Home Speaker to Every US Household to Remain Competitive in Retail Marketing

Morgan Stanley doesn’t usually offer marketing advice, especially not to a giant company like Alphabet, Google’s parent company. Last week, however, they did, suggesting that in order for Google’s Google Shopping division to remain competitive with Amazon they should consider gifting a Google Home speaker to every household in the US. Read More 

 

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