4 Great Image Strategies to Boost Your Holiday Shopping Marketing Campaigns
When it comes to holiday marketing the old adage “a picture is worth a thousand words” rings especially true.
Research has shown that images increase engagement–for example, Facebook posts with images see 2.3 x more engagement than those without and blog articles with an image get double the number of social shares than articles without them do.
Graphics should be used to promote sales at every time of year, but they can be particularly impactful when used to maximize seasonal selling. Targeted visuals enable you to stand out as a holiday marketing campaign so there is no confusion–and let’s not forget that visual content is 40 x more likely to get shared on social media than other types of content.
From your website to your social media channels, there are lots of opportunities to ramp up your seasonal visual strategy. What’s important is to keep it consistent. Here are some visual holiday marketing methods to get you inspired.
1. Update your e-commerce website
First things first: your website should be updated to reflect the coming season and get your customers excited for any special offers you have coming up. Feature graphics, banners and photography that work well for the holiday in question, whether it’s Christmas, Valentine’s Day, Easter, or Halloween.
You don’t need to go OTT here, but some subtle adjustments can help to get your readers in the festive mood.
This can also be a good opportunity to regularly freshen up the look and feel of your website. Easy enough when you’re using a foolproof solution like Shopify or WordPress; if you have something more complex, you may need to hire the services of a developer to ensure everything displays as it should.
2. Switch up your product photos
In the e-commerce business, there’s little more important than the quality of your product imagery. Ultimately, it’s the deciding factor for your customers – your product could be great on paper, but if the image looks ‘meh’, the whole thing becomes off-putting. We are visual creatures, after all.
Try mixing up your product photos with some lifestyle photography that shows off the product in an alternative environment, and promote these images through your social and email channels as well to stay fresh in your audience’s mind.
The benefit of using lifestyle imagery alongside the standard “product against a white background” is that it helps your customers to more vividly imagine themselves using it. You can also plant ideas for ways of using your product that they may not have thought of. It’s all about context.
3. Re-optimize your holiday marketing imagery for search
As anyone with a basic understanding of SEO knows, image optimization via alt tags is super important for search engines to understand what’s happening on your site and rank accordingly.
As a website owner, you’ve likely already tagged up your images (if you haven’t, you should), but here’s an extra tip: when you’re ramping up your seasonal selling strategy, remember to update your alt tags as well as your images.
Think of what the most popular hashtags and search terms are around the holidays (do your keyword research) and optimize accordingly.
Remember that as well as tagging the product, you can also bring in the brand, category, and any seasonal messaging on top. Image searches should not be ignored as a form of search – they are very frequently used by consumers looking for items like clothing and home decor.
4. Don’t limit yourself to photographs
Of course, aside from photography, there is a world of other visual strategies to explore for your holiday shopping campaign: graphics, illustration, charts, graphs, cool typography and, of course, infographics. And thanks to free/inexpensive to use platforms like Canva even the smallest businesses can create some very impressive seasonal imagery with relative ease.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.