Using Packaging Inserts to Increase Customer Satisfaction And Boost Your Sales
Any online retailer strives to offer the best possible shopping experience to their customers. However, after each package leaves your facility the control you had over the experience is almost gone. There are many ways, some even out of your control, that mean once in a while you’ll fall below expectations. It was not your fault that the delivery was delayed, but the customer affected is still likely to be less than happy.
There are some little things however, that you can make use of that will add one last element of control to the process, enhance your customers shopping experience and maybe even gain a repeat sale. One of the most effective is to give a little more thought to your packaging inserts. Add the right things and even if something goes wrong – like that late delivery – the chances are good that your customer will still have a smile on their face – and a positive impression of your business – once they open their package up.
Not sure what to add? Here are some tried and tested ideas:
One of the most popular and easy to create types of package insert is a discount offer. Sure you could send these out via email and it would probably cost less and take up less of your time, but including them right in the box ensures your customers will receive the offer in their hands instead of it ending up lost in their spam folder, making it easier for it to stay top of mind and more likely that they will actually take advantage of your offer.
One of the most cost-effective ways to create discount or deal offers to be included with your packaging is to print them at business card size. Services like MOO and Vistaprint offer great pricing and excellent design options that can be customized online before you order a thing.
What kind of offers work best? All of the following are commonly used discount offers that offer great ROI:
- xx% of the next order
Free shipping on the next order
Free gift with the next order
$XX credit towards the next order
Product Samples and Little Gifts
Everyone loves a freebie, so a small ‘surprise’ gift in the form of a free product sample will delight your customers. And they can be used to encourage repeat business as well. For example, let’s say the customer ordered a candle holder. The description stated they would need to add their own candle, but then…surprise…you included one free (with a little note pointing that out of course). Not only will you have a happy customer but one who is far more likely to come to you to purchase even more candles when they need them.
Thank-You Cards and Personal Notes
The simplest, least expensive, and most personalized insert you can add to your packages is a handwritten thank-you card. A simple card can be a really thoughtful gesture that can help build loyalty and given that handwritten notes are so very rarely used by anyone for anything anymore it’ll be a little extra that customers will be both surprised and delighted by.
Product Review or a “Share on Social” Request
A received package usually represents the end of the transaction for most customers, so packaging inserts can be a great place to ask for a product review or for customers to share their experience on social media. Make it easy for them to do so by adding the links to your social profiles/internet directory listings and to make it most effective add it as an extra to one of the insert ideas we’ve already covered above.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.