Simple Ways To Increase the Time Visitors Spend on Your Ecommerce Website
You work hard on your ecommerce website. As is so often advised, you have made creating great content to attract those all-important visitors a priority and have spent time and money to try to ensure the site is SEO optimized as well, in order to appear high in Google search results for your chosen keywords and thus attract lots more new visitors and potential customers.
Attracting lots of new visitors is a wonderful thing, but more important than doing that even is encouraging them to stick around for a while. The longer a user spends on your site each time they visit will not only help increase engagement and conversions, but your bounce rate (the amount of time spent on your site) is a very important ranking factor for SEO as well.
Having great content onsite is obviously a big advantage, but ideally you want visitors to read more than one piece. The good news is that there are a numbers of simple ways you can persuade even the busiest web surfer to linger a little longer.
Implement Infinite Scroll
You may have noticed that many news websites have a new feature. Just when you think you have scrolled through a page full of posts even more begin to load automatically. This is called infinite scroll and it is a great way to hold a reader’s interest, and keep them reading, especially if you devote a little extra effort to coming up with some really eye catching posts or page titles and adding great imagery as well.
Offer Related Content Notifications
Another great way to keep people interested and on the site is to offer them more of the same engaging content they just read through, or even another great product similar to the one that first caught their eye. This can be implemented as a feature that appears at the end of a piece of content or as an exit popup to keep those who are about to leave around for a little longer.
Study after study has shown that the more visually appealing a site is the more likely people are to linger. In fact in one recent study conducted by the search engine optimization giants Moz found that if a website made use of prominent imagery within its content the average on-site time increased from from 1 minute to 2.5 minutes, which, to do the math for you is a 150% boost.
Offer a Wider Variety of Social Interaction Opportunities
The social interaction opportunities that can be added to an e-commerce site go far beyond simply adding a ‘share this’ button for FaceBook and Twitter. Take commenting for example. Implementing an integration that allows a user to leave a comment via their Facebook or Twitter accounts rather than having to spend time creating yet another account is a proven way to increase the number of genuine comments, reviews and other interactions visitors engage in while visiting the site.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.