Effective Content Marketing Hacks For 2019
Every business should have a robust content marketing strategy. Whether it’s via blogging, longer form guides and whitepapers, videos, social media posting – and you should really offer a combination of all of these things – there is a lot to be gained from content marketing in 2019, including all of the following:
- You’ll increase the visibility of your brand
- It enables you to establish a long-lasting relationship with your audience
- It helps establish loyalty and trust with your current and prospective customers
- It helps you build authority and credibility
- It helps you gain recognition and improve your brand awareness
- It helps you generate valuable traffic to your website
- It helps give your site – and your other associated web properties – a search boost on an ongoing basis.
Effective content marketing is not always easy though, especially as best practices do tend to change over time. But it is worth the effort. Here, to help you make the most of what it has to offer are some helpful content marketing ‘hacks’ for 2019.
Having A Content Calendar is a Must
A content calendar gives you a clear picture of what, how, and where you will create and place your content throughout the year. Sticking to your content calendar will help you to consistently produce content, which is a must, while keeping track of what you have already covered, to avoid boring your audiences by rehashing the same things over and over again.
An effective content calendar can be as simple as an Excel sheet or, if you need more help staying on top of things a utility like ContentCal can be a big help, especially as it will ‘nudge’ you if you begin to get off track (it’s easy to forget to blog when you have a business to run too.)
Longer Form Content Works
It used to be that the standard wisdom was that a 300-500 word blog post was ideal. The thinking behind that was the fact that study after study has found that the average Internet user’s attention span is decreasing every year and expecting them to read more than 500 words was asking a little much.
In 2019 however, that does not seem to be the case. According to Google’s own research longer form content – 650-1,200 words – can offer four times the engagement rate that shorter form written content, and that is almost certainly the reason that they award sites that offer well-written, original long form content a SERPs boost as well.
Don’t Just Rely on the Written Word
Blogging, when done consistently, is still one of the most effective forms of content marketing any business can undertake, but a blog does not always have to be a text only affair. Adding in the occasional video commentary, or even podcast can help keep things fresh and entertaining for your readers and mixing up your offerings in this way is potentially yet another way to gain a SERPs boost as well.
Try Content Syndication
Content syndication is the process of republishing content on other sites across the Internet in order to reach a broader audience. Syndicated content not only increases your reach and brand awareness, it also helps to builds those all-important backlinks and can help drive more traffic to the original article.
People worry about doing this however as they are afraid it will either dilute the power of their original content or, at some point, cause a duplicate content issue. When done correctly however, neither of those things will occur. The key is to republish your content in places that expressly encourage it. Medium and LinkedIn are two great places anyone can start and increasingly Quora is a good option as well.
Don’t Neglect Social Media
By now we all know that maintaining a social media presence is a must. But in 2019 you should be using those accounts to do more than just promote the products for sale on your website and share the link to your latest blog post.
The most successful social media marketers are now creating content especially for their social platforms. For example, on Facebook that can be in the form of a Facebook Live presentation, or, on Instagram specially curated Instagram stories.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.