How To Sell More at a Flea Market
Flea markets in the 21st century have come a long way from just being venues for those who are looking to sell junk from their basements and second hand goods. As they grow in popularity – along with vending at festivals, fairs and more – an increasing number of vendors are trading exclusively in new products, many of them in the home decor and gift niches. Many people see a trip to a flea market as a great day out, and are willing to spend, therefore you can actually build a retail business around selling at flea markets.
But given that it is a growing niche it is also an increasingly competitive one, so you will need to find ways to stand out from the other vendors in order to make the kind of sales volume you are hoping to. Here are some suggestions and tips for doing just that.
Sell More by Providing More Payment Options
One of the biggest demographic groups that regularly attend flea markets – and spend money there – are Millennials. And most Millennials just don’t carry a lot of cash. This is the generation that has grown up with debit cards and one that has embraced options like PayPal and Apple Pay wholeheartedly. So, a vendor that only accepts cash as payment is almost certainly going to lose out.
Fortunately accepting digital payments on the go is easier than ever before. Major players in the space like PayPal and Square offer free card readers that can used with a standard smartphone or tablet to allow you to accept credit cards, debit cards and more. There is still a place for cash of course, but by ensuring that you can cater to those who just don’t use it anymore you will almost certainly boost your sales and stand out over those who do not offer digital purchase options.
Sell More By Getting Social
You are likely to make far more from a retail business that frequents flea markets and other similar venues if you actually treat it like a business. That means giving it a proper name, a proper brand and, at the very least, if you don’t want to maintain a website, developing a social media presence on platforms like Facebook, Instagram and Twitter.
Social media can, when done right, provide a number of benefits. It can help you build a brand, connect with potential customers where they like to hang out – online, on social media – and allows you to associate yourself with the social pages maintained by the venues and events you will be selling at (which attendees will be checking).
Social media is also an excellent way for you to find additional sales venues. If, for example, you have attended a certain type of event – a local street fair for example – social media, especially Facebook, offers a great way to find similar events and venues and to immediately reach out to the organizers so that you can get involved.
Sell More By Offering a Variety of Choices
Many of those who love going to a flea market do so because they like the fact that they can usually find ‘cool’ stuff at reasonable prices, things they might not encounter in everyday stores. Popular niches include small toys, pet products, home decor and ‘gadgets’. People are looking for cool stuff at bargain prices and the more of that you can provide them with the better.
Sell More By Providing Great Customer Service
You might not think that customer service is all that important when selling at venues like flea markets but you’d be wrong. Friendly faces, warm greetings, extra little touches like branded product bags, or even a little jar with free candy for kids can all make a big difference and are all measures that are easy and cost effective to implement.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.