3 Great Pinterest Tools to Boost Your Boards
Although no longer the ‘new kid on the block’ in the world of social media – and social media marketing, Pinterest remains one of the most effective ways retailers of all sizes – and across all niches can showcase their products, build their brand and connect with current and (hopefully) future customers.
While lots of ecommerce businesses could benefit from building a strong social presence on Pinterest, many don’t because of time restraints, the difficulty of getting started, or the struggle to consistently creating interesting and attractive Pins.
Fortunately, as Pinterest itself has continued to grow so has the number of useful tools you can make use of to create and maintain a Pinterest presence for your retail business that achieves more of what you are hoping it will. Here is a look at some of the most useful of those tools.
While there are lots of social media scheduling tools out there – and many of them allow you to schedule posts to Pinterest in addition to Facebook, Twitter, Instagram etc. only Tailwind is specifically designed for the platform, and as such is one of the best social scheduling – and social insight – tools you can make use of for Pinterest marketing.
Via Tailwind you can schedule individual Pins for specific time slots, or create queues of content that will be automatically posted in the next available slot for up to more than a week in advance. It’s easy to view the entire content schedule at once, and quickly drag and drop queued Pins into different time slots.
You can also make use of the tool to find inspiration for new Pins that would compliment your current Pins, connect with other Pinners in your niche and access a ton of useful analytics that show you how you Pins are performing across a number of different metrics. In addition there are lots of educational resources available to users and their customer service is excellent.
Although you can try the service free for a limited time, Tailwind is a paid service, with plans starting at $15 per month when paid on a month-to-month basis.
We have written about Canva before, and for good reason, it is one of the best online graphic design tools an amateur can make use of, and this is especially true when it comes to creating great looking, interesting and engaging Pins.
The Canva interface is easy to use and offers dozens of ways to create new Pins, including a number of professionally designed Pinterest Pin templates that you can customize with your own product images and graphic assets (logos etc.) as well as guided templates that allow you to create Pins from scratch.
Basic use of the Canva interface is always free, but a business subscription – the rates for which start at $9.95 per month – gives you access to lots more graphic assets – although the free plan already offers plenty – as well as additional features that can make creating great Pins even easier.
As is the case for social media marketing on other platforms it’s common practice for accounts to follow others in the hopes of a ‘follow back’ that will help you grow your Pintrest presence and reach new audiences. When done slowly and carefully this can be a very effective tactic.
The problem is however that often accounts end up following more people than follow them back, and to avoid a messy feed and to maintain a good follower ratio the number of accounts you are following needs to pruned back. This however can be a time consuming and tricky process from within the Pinterest interface itself.
The tool lists which of the accounts you’re following haven’t followed you back. Then, if you choose to, you can unfollow them right from the