KHD Buzz – Report Uncovers Deceptive E-Marketing Practices, The Race to Beat Amazon on Prime Day and More

KHD Buzz – Report Uncovers Deceptive E-Marketing Practices, The Race to Beat Amazon on Prime Day and More

July 1, 2019 Off By Koehler Home Decor

Target, Ebay and Walmart All Planning to Steal Amazon Prime Day’s Thunder

July 15th 2019 will kick of this year’s Amazon Prime Day. But all eyes may not be on the online retail giant, as Walmart, Target and eBay all have big sales planned for the same date, including one that is more than a little bit of a dig at Prime Day’s previous traffic problems. Read More

Will Amazon’s Visual Search Kill Keywords?

Ever since the mid-nineties when e-commerce was invented, online businesses have had to live and breathe by the use of keywords. Now that era may be coming to an end, as Amazon and other large e-tailers depend more and more on visual search. Read More

Princeton Report Accuses Thredup, Others, of Deceptive Marketing Practices

Have you ever been on a website – thredUP is one cited example – to be told in a pop up that ‘Alex from Alexandria’ just purchased something? According to a new report from Princeton, Alex, and many like her, do not exist, and it is just one of the deceptive marketing practices the report accuses big online retailers of using. Read More

Anyone for a $2,000 Basketball?

Last week Chanel debuted a specially styled BASKETBALL for $2,300. And as strange as that sounds it is just the latest example of retailers taking everyday objects and turning them into odd branding opportunities. Read More