Learning to Delegate to Grow Your Small Retail Business
Do you end most weeks feeling burned out and more than a little disillusioned because you had to work so very hard to make a go of your business? Then it may be time to take the chance, as the current COVID19 crisis is forcing more people to operate from home and, for many retail businesses, change the way they operate, to start thinking about getting some help before you go totally crazy.
For many though the problem with that idea is less about spending the money on hired help and more about a fear of losing control over what they have worked so hard to build. For a handful of small business owners, delegation comes easily and naturally. For the vast majority though, the idea of letting someone get their hands on any part of their new business baby is a terrifying one.
However, if you want your small retail business to flourish and grow there quickly comes a time when you are just simply going to have to let someone else shoulder some of the burden. Here are some tips for delegating without driving yourself to despair:
Pick the Best People
This means giving work to people who actually deliver, not to those who are the least busy, or to those who are the cheapest. Check references and testimonials before you hire anyone, don’t just fall for some website hype and a fancy LinkedIn profile.
Trust the People You Delegate To
And along with that trust you have to be willing to let the person you are delegating the task to bring a little of themselves to the table and assist in the day to day running of your business. The work still has to be done well of course but demanding that it’s “my way or the highway” is simply not on and is no way to help your company grow.
Give Clear Instructions
You are busy of course, anyone running a small business is, but simply giving the person you are delegating to a two minute briefing and then expecting everything to work out the way you want it to is unrealistic.
The key is striking a balance between giving such minute instruction that you offend someone because they feel like you are treating them like an idiot and not explaining enough for them to get a grasp of what you really do expect from them.
Set up a Good Follow Up System
Establish specific deadlines at the beginning of each project or task but also get a system in place for reporting milestones along the way. This will save you having to send those “hey how are you doing?” emails every other day.
Give Credit Where Credit is Due
This is the really hard part for some small business owners. Yes, it’s your small business, but by giving credit to others when it is due you will inspire loyalty and provide real satisfaction for work done, meaning that the chances are that these people will happily follow you and your retail small business to the ends of the Earth if that’s what it takes to succeed and people like that are priceless.