How to Create Great Lifestyle Product Photos for Instagram
SMB retail businesses are all looking for ways to save money and still stay ahead of the competition this summer, and that is especially true when it comes to marketing.
Visual marketing is a big as ever in 2020, and that is particularly true of Instagram. Click the “explore” button on Instagram and your feed will be flooded with lots of people doing lots of really cool things with the products sold by the retail businesses posting the images.
Lifestyle photos are what make Instagram tick. They attract followers, and they attract more likes than plain, old product photos. But while bigger brands may go for making use of ‘influencers’ to promote their products for many smaller retail businesses their price tags are simply out of reach.
But the fact is, you really don’t need them. You too can create those attractive lifestyle product photos yourself, no Kardashians needed. Here are some tips for doing just that.
Take a Quick Course Before You Begin
These days, you don’t need to be a professional photographer to get great lifestyle product photos. And for Instagram, you never did. Instagram was created for the smartphone photographer, and their algorithm – and the audience – still favors this kind of amateur photography.
There are right and wrong ways to get great Instagram shots though, so before you begin why not take an online course that will help you master some of them? You’ll find some excellent courses on Udemy – the online learning platform – and many of the best of them are being offered at a significant discount right now in response to COVID-19, so for less than $15 you can spend a few hours picking up tips from some great pros that will help you take even better lifestyle product shots.
Show Your Products in Action
It doesn’t matter whether you sell framed artwork, outdoor decor or kitchen utensils – your lifestyle photos need to show your product in action.
Photograph your models while they are actively doing something. Hanging around a bonfire, talking on the front porch, or firing up a barbecue. Capture an experience – a moment – your audience can relate to. Have them do something people actually do.
If you sell something like wall art, show your audience what your art could look like on their wall. If you sell kitchen utensils, photograph someone cooking with them. If you sell gadgets, someone using them ‘IRL’.
Try to Take Candid Photos
It’s always better to over-shoot when taking lifestyle products photos. Sure, you should make a list of shots that you’re aiming for, but shoot those in-between moments too. Those candid shots are often more authentic and appealing than the planned, posed ones on your shot list.
Use Real People
Use models that you feel comfortable with – e.g. real people. Get your friends or family involved. Not only does this help create authentic lifestyle photos, but it also makes it easier to capture genuine moments with real expressions and stories. It can also be a great way to give social media users another thing they really like to see; the faces behind the brand.
Catch Your ‘Models’ in Action
Posed photos are great, but action photos are better. Have your ‘models’ doing things. If you want a photoshoot of someone running in the park, have them actually run – and capture it while it happens.
The goal is to capture a story as it unfolds, but you can only do this if the model is actually living the story you’re telling.