Retail Business Social Media Tips and Best Practices for 2020
If you’re a retail business owner in 2020, then you’re probably thinking about how to use social media marketing to expand your reach even further and offer more online in the face of the restrictions that COVID-19 has brought with it.
Social media is a key part of that. After all, there are more than 1.6 billion Facebook users and over 100 million active users on Instagram every month!
In fact, according to Pew Research, 74% of Facebook users visit the site daily, and 51% visit several times a day.
We’re going to start with some social media best practices that never change for you to keep in mind as you engage with your fans on Facebook, Instagram, Pinterest or wherever the people who (will) love your products spend their time, and then move on to some special tips for 2020.
Evergreen Social Media Best Practices
Make Potential Customers Feel Connected
Social media is – or should be – still about people. No matter how often you hear social media experts and ‘gurus’ talk about ‘following the algorithms’, treat your business posts like you do your personal posts by being authentic, helpful and considerate.
Give Credit Where It’s Due
Just because it’s available on social media, doesn’t mean it’s up for grabs. Don’t steal content that belongs to someone else. Give credit and share links.
Less is More
You don’t have to post 10 times a day to get attention. High-quality posts just once or twice a day are enough to attract and engage your audience.
Showcase Your Brand in the Best Light
Your social media content is out there for the world to see, so be sure you’re proud of what you’re sharing. This goes for your original content as well as how you engage in conversation with your customers and community.
Each time you post, you’re representing your brand. If you wouldn’t say it (or do it) at a networking function, then don’t say it on social media.
Get it Right
Your posts can help build credibility for your brand and your reputation as a retail expert. Be sure to check your facts, spelling and grammar.
Provide useful information in your posts, such as links to related articles and videos. Serve up content with some substance. Show consumers how your products are used, not just what they are. This will help establish your credibility as a valuable resource in the retail industry.
Post with purpose
Don’t just post on social media because it’s on the schedule. Your posts should educate or entertain your followers — or better yet, both!
Be Open and Responsive
Invite your followers to respond to your posts and engage in open dialogue when they do.
3 Top Social Media Best Practices for 2020
Don’t Use Social Media to Replace a Website
We understand you might want to save money, but don’t trade a real website for a Facebook page only just because it’s free and offers some shopping functions. When users search for your company name, you lose credibility instantly if you only have a social media presence but no website. Real businesses have websites. Use social media to get attention and drive interest and direct them to your website to learn more.
Focus on Instagram
You’re busy, so figuring out where to focus most of your social media ‘energies’ in 2020 can be hard. For a retail business however there may be no better place than Instagram in 2020.
Why? Instagram is a visual platform with over 1 billion active users and it is one of the fastest-growing social media networks with the most engaged database.
Simply put, it’s a perfect place to showcase your products and interact with your target audience, especially if you pay close attention to Instagram aesthetics. Since 65% of people are visual learners, having an appealing Instagram feed is a great way to stand out from the crowd of your competitors even if you’re a small brand. And it integrates seamlessly with Facebook, its parent company, anyway.
Embrace Live Video
As a small retailer you should seriously consider including live video as part of your 2020 social media strategy.
While this may feel a bit unnerving if you’ve relied on reshoots and editing to make your videos seem Oscar-worthy, there’s an authenticity and humanness with live video that helps you connect with your customers better than ever before.
People love live videos because they are raw, unedited and genuine. You show your customers the real you, and your real products, without editing, fancy effects or scripts. Due to their authentic feel and unpredictability, they’re one of the best tools that you can use across different platforms since most social media networks today support live videos.