Black Friday Social Media Campaign Ideas for 2020
Black Friday, the day after Thanksgiving, is a shopper’s dream come true. About every retailer offers discounts and other shopping rewards. And the timing is perfect: consumers get to pick up holiday presents at special prices for their loved ones and for themselves with time for it all to be delivered by the big day.
What began as an American tradition is a global phenomenon now. Consumers from all over the world expect fantastic deals and distribution by brands. This year’s shopping spree will undoubtedly differ from what we have seen over the past few years due to the global pandemic.
Crowds waiting for the whole night in front of shops, long lines, and record-breaking trips to local stores-that will not happen in 2020, the year of social distancing.
Experts are predicting most of them will shift their attention – and their holiday budgets – to online shopping. Leading to the question: is it still Black Friday and Cyber Monday or an entirely cyber season?
The fact is it really is the latter, especially with Amazon’s Prime Day having been pushed back so far this year. Worried about shipping delays, people are shopping now, and in droves.
With no time for fancy SEO campaigns, one of the fastest ways to reach holiday shoppers to share your holiday deals is via social media. But in 2020, even that promotional tactic is rather different this year. With this in mind here are some tips and pointers for mounting a successful holiday themed social media marketing campaign this year.
Make Use of Instagram Shops
So it’s Black Friday and every Instagramer is looking for offers out there and they are scrolling their Instagram feeds to do so.
Instagram Shops is a new way for users to make a purchase without ever leaving the site It was launched earlier this year as a response to the COVID-19 pandemic and the struggle it has generated for many retailers but not all of them – even if they use Instagram – are aware this is available to them.
The feature allows brands to create product catalogs and curate items into collections. Creating an Instagram Shop is free and simple but it needs to be submitted to the platform for review which usually takes a few days, so make sure to prepare your shop long enough before Black Friday.
We already established that on Black Friday, people will be actively looking for deals online. In many cases, this includes searching for #BlackFriday and #CyberMonday type hashtags, and not just on Instagram. Do your business a favor and use them in all of your social media posts in your Black Friday marketing campaign. Make your deals visible!
Do take the time to research all the hashtag possibilities though. Savvy social shoppers may be looking for very specific items – items you might have – so spending a little time on hashtag research will be time well spent. Hashtagify is a good place to start, and it’s simple and free!
Offer Social Media Customer Support
If you do not do so already now is the time to set up social media based customer support. With brick and mortar retailers relying more on their online stores this year the competition on social media will be hotter than ever.
By offering to ‘speak’ with your potential customers in real time where they already are (on their social media profiles) you can give yourself a distinct edge over those who offer only to respond by email or phone.
Setting up social support for all the major platforms – Facebook, Instagram, Twitter, Pinterest – is not as hard as you might think. There are a number of SAS options out there – you can check out these reviews to help you decide which of them might be best for you.
Do Good and Spread Cheer
Customers love a good deal, but they also love the feeling of giving back to the community. This year more than ever before, people expect the brands they support to do good. Set up a partnership with a local charity or a bigger nonprofit organization and help your customers support a good cause. Spread the holiday cheer by helping others – #GivingTuesday, the Tuesday after Black Friday, is just right for charitable giving.