KHD Buzz – Jeff Bezos Steps Down, Barbie’s Big Sales Season, Who Won the Superbowl Ad War and More

KHD Buzz – Jeff Bezos Steps Down, Barbie’s Big Sales Season, Who Won the Superbowl Ad War and More

February 15, 2021 Off By Koehler Home Decor

Jeff Bezos Stepping Down as Amazon CEO

Jeff Bezos is stepping down from his role as CEO of the company he founded 25 years ago. The multi (multi) billionaire will be transitioning to a executive chairman role and will be replaced as CEO by Andy Jassy, who is currently the head of Amazon Web Services. Read More.

Report: The Fraud Attempts E-commerce Businesses Should Watch for in 2021

With e-commerce still growing rapidly the potential fraud activity is too. A new report details the threats that businesses should be on the lookout for in 2021, including increased account takeover attempts and curbside pickup fraud. Read More

Mattel Reports Best Holiday Sales in Years

Barbie had a busy 2020. According to their Q4 sales report for 2020 the toy company had their best holiday season sales, and their CEO is confident that Mattel’s resurgence will continue in 2021. Read More

Retailers Seeking Ways to Cut Online Returns

The rate of returns for online orders is typically about three times greater than for items purchased in stores. Retail giants like Amazon and Walmart are studying ways to change that. Read More

Who Won the Superbowl Ad War?

With Budweiser missing from the big ad lineup for Superbowl LV there was an opportunity for other ads to shine even brighter. But which big ad ‘won’ on the night? Amazon’s Michael B. Jordan skit? Uber Eats Wayne’s World reunion? The NFL’s Vince Lombardi hologram? Experts are still debating the issue. Read More

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