100 Marketing Words You Should Be Using
Marketing copy is a key part of any marketing plan, and the way you use words can be every bit as important as the words themselves. So, of course, can the right words.
What are the right words? It depends on the customer reaction you are hoping to promote. To help you get started here are 100 marketing words you should be using – in your product descriptions, your email marketing, your social media and more, that will help you get your message across in the right way.
Marketing Words That Tap into Emotion
Emotion drives most of the purchases we make, if you actually think about it.
Why did you buy a Valentine’s Day gift for your partner? — You love them and want them to be happy.
Why did you buy new jeans when your old ones got worn out? — You want to look good, and impress people. And you’re scared what people will think if they see you in worn out jeans.
Here are the marketing words which can motivate your prospective customers to feel something which just might result in a purchase:
Marketing Words That Tap into Fear
Fear is a powerful motivator:
The fear of missing out, the fear of making a mistake, the fear of costing themselves money they don’t have, or rushing something which should be done carefully.
Here are the marketing words which incite fear in your prospective customer, and drive them to protect themselves by engaging with your brand:
Marketing Words That Make People Feel Safe
Trust is everything when it comes to laying money on the line.
If you haven’t communicated that your product and your business is legit, why should anybody get their credit card out of their wallet?
Use these marketing words to ensure your prospective customers feel safe to engage with you:
- No-Strings Attached
- Money back
- No Questions
Marketing Words That Imply Urgency
People are more incentivized to engage with your brand if they think they’ll miss out otherwise.
Use these marketing words to imply urgency to your offer, promotion, or content:
- Only Limited
Marketing Words That Show Value
Communicating why a prospective customer should engage with your business is the first step to getting them to do so.
Unless you show the value of engaging, they’re not going to. It’s as simple as that.
Here are the essential marketing words which can be used to show value:
- % Signs
- $ Signs