Best Practices for Amazon Listing Titles
Did you know that it’s estimated that 95% of Amazon product listings are incorrectly set up? This means that lots of businesses are listing their products on Amazon but aren’t properly optimizing them to get the best results. One of the most important, yet often overlooked, aspects of Amazon product listings is the product title.
The first thing users see when searching for products on Amazon is a heading that appears at the top of each product. This is the product title. It (ideally) provides a short, snappy product description to assist users in determining whether the product is relevant to them.
Why is it crucial to have an Amazon product title that is optimized?
Two main reasons to optimize your product titles are as follows:
You add value to your audience’s shopping ‘trips’
Users don’t want to waste time trying to figure out a product. They rely on optimized product titles to quickly learn about your product and decide whether they want to learn more about it.
Your product title informs your audience about what you’re selling. These titles are supposed to be descriptive and assist your audience in learning more about your product before they even click on it. Optimizing your Amazon title is a great way to capture leads and encourage them to learn more about your product.
Your page’s ranking on Amazon is partially determined by its title.
You want your ad to be seen by as many people as possible. Your title is used by Amazon to properly rank your product in relevant search results. You must focus on optimizing your product if you want it to rank well for specific keywords.
The relevance of your product listing is determined by its title. This means that if the title of your product isn’t clear to your target market, Amazon won’t rank it well.
So, now that you know the importance of creating the right Amazon product title, it’s time to optimize them. Here are five tips to help you.
Make your titles descriptive
You must be as descriptive as possible in your Amazon title. It’s crucial that you provide your audience with valuable and relevant information that entices them to click on your listing.
As stated previously, your title is one of the first things your audience sees. You want to provide them with enough information to get them interested in your product. Making a descriptive title will help you harness those leads and draw them in to your listing.
So, what type of information should you include in your title?
This will depend upon your type of product. Generally, you’ll want to provide a description of the product, the line or collection, the materials or ingredients, color, size, and quantity. This is all important information that your audience wants to know.
When you’re optimizing your title, you must include relevant keywords. Keywords help you appear in relevant search results with related products. It is crucial that you choose the right keywords for your listing, so you can appear before the right shoppers.
To find the right keywords for your products, you’ll need to conduct some keyword research. Keyword research provides you with a list of potential keywords you can use for your product listing. From this list of keywords, you’ll choose the ones that work best for your product.
If you’ve ever run an SEO campaign, you’re probably familiar with conducting keyword research with a Google-focused keyword too. It’s important to note that Google keyword research is different than Amazon keyword research.
When you optimize for Google, you’re optimizing based on providing relevant information, while Amazon’s optimizations are focused on pushing out the best products and getting people to convert.
To ensure you choose the right keywords for your Amazon product title, use an Amazon specific keyword tool. Tools like these are readily available – often for free for limited use – and can help you establish relevant keywords for your listing.
You can also use Amazon’s predicted search to find relevant keywords. This shows you what people are already searching on Amazon’s site. It’s a great way to help you focus on keywords that will attract those relevant leads.
Once you find your keywords, you’ll want to integrate the most valuable one at the beginning of your title. This helps to ensure that your listing is indexed for that particular keyword.
As you integrate keywords, don’t overdo it. Keyword stuffing won’t help your listing rank higher or appear in more relevant results. In fact, you only need to integrate your keywords once to rank for them.
Focus on user intent
When you’re optimizing your title, think about your audience. These are the people who will click on your listing and purchase your product. What are they hoping to find?
Don’t just create a product title to have one. Think about your audience and what they hope to find when conducting a query using your keywords. What information would help inform them and lead them to choose your business’s product?
It’s easy to think like a marketer or business owner and input information that you want to sell people on, but you must think like a buyer and consider information that matters to them.
Many businesses try to fluff up their product titles and put irrelevant information in them. Considering that the Amazon product title character limit is 200, you don’t want to waste valuable space on irrelevant verbiage.
Avoid phrases such as “bestseller” or “No. 1 seller.” They are subjective, and your audience will be leery as to why you’re pushing that information in your title (especially considering Amazon tags products separately with bestseller badges).
Don’t include promotions in your Amazon product title either. If you’re constantly changing your title and updating it with the latest promotion, your page will never properly rank. Not to mention, your promotion doesn’t have anything to do with what the product is and how it works.
Follow Amazon product title best practices
There are a few common best practices you’ll want to follow when optimizing your Amazon product title:
- Capitalize the first letter of each word
- Spell out measurements (pound, inch, etc.)
- Use numerals for numbers, not spelled out (7 vs. seven)
- Don’t use an ampersand (&) unless it’s part of the product or company’s name – spell out the word and
These best practices will help put you on the fast track to optimizing your Amazon product title to drive better results for the item in question and for your business.