KHD Buzz – Third Party Sellers Enjoy Profitable Prime Day, Facebook Adds Shops to WhatsApp and More
Amazon Third Party Sellers Enjoyed Prime Day Boost
According to Amazon during the recent 48-hour Prime Day event, sales of goods from third-party sellers on the site exceeded direct sales. Total sales on the Amazon platform were up 6.1 percent this year compared to 2020, according to Adobe Analytics. Read More
Facebook to Add Shops to WhatsApp
Instagram Shops and Facebook Marketplace are already displayed prominently on Whatsapp’s bottom navigation tabs. But now, consumers can shop on WhatsApp too, along with other updates announced by Facebook CEO Mark Zuckerberg last week. Read More
Etsy Expands into South America
Elo7, a Brazilian online marketplace, has inked a binding agreement with Etsy to buy it for $217 million in cash. Elo7 is a custom and made-to-order marketplace with over 1.9 million active buyers and 56,000 active sellers. Read More.
Report: Small Cities Poised for a Rapid Retail Recovery
Small cities that benefited from a pandemic related population expansion are similarly primed for swift retail revival. Nashville, Austin, and Charlotte are among the smaller metros that are witnessing increased retail lease demand from both national and mom-and-pop tenants, according to a new report. Read More
More Small Retailers Embracing Online Customer Chat Support
More than half of retail firms (51%) use online chat as a customer service channel, up from 35% at the beginning of the year, and more than a third use bots exclusively to power chat experiences.
According to a press release, these are the key findings of a Simplr study on conversational commerce and the consumer purchase experience, which polled 1,493 brands in May. Read More