The Advantages of Selling Across Multiple Retail Marketplaces
Thinking about selling on multiple marketplaces, but wondering if the gains are worth the extra investment in terms of both time and money?
Here are some key points about multi-marketplace selling that may help to encourage you to take the plunge and grow your business.
- You’ll reach more shoppers.
There are millions of online shoppers in the US alone, but if you’re only selling on one platform or marketplace, there’s a good chance that many of them will never see your products—simply because they never happen to visit the one place where you sell.
According to Statista, eBay has nearly 200 million active users and Amazon is the fourth-most visited property on online overall. Don’t you want the shoppers from both?
Want to reach more shoppers? The first step is to go where the shoppers are—and there are millions of eBay-only shoppers, Amazon-only shoppers, and never-eBay-or-Amazon shoppers.
To reach all of them? Your best bet is to sell on eBay, on Amazon, and on a non-eBay, non-Amazon website that you manage yourself.
- You’ll increase your chances of making a sale.
Since each of the marketplaces—and your own website—have a different look, a different feel, and different rules, you’ll present each of your products to shoppers in several different ways.
This is useful because there are also millions of shoppers that comparison-shop before making a purchase across eBay and Amazon and using Google as well.
You’ll be able to pitch each of these buyers in three distinct ways if you sell on eBay, Amazon, and your own website—and still close the deal. Even if the initial presentation of your products fails to pique their interest, you may be able to persuade them to buy on the second or third.
- You’ll better hedge your bets against catastrophic problems.
Marketplaces are notoriously capricious. Their rules and fees change regularly. At times, they interpret their own policies in ways that seem inconsistent with last week’s interpretations, and that shock sellers, or even leave them excluded entirely.
If you’re only selling on eBay, or only selling on Amazon, you’re entirely without insurance. One catastrophic rule change or one ban—even if temporary—can completely sink your business.
Sell in two places, though, and you’ll still have half of your business up and running if the worst happens. Sell in three places, and you’ll have two-thirds of your business saved. That’s a pretty good hedge.
- It gives your products more credibility.
These days, shoppers expect major brands to be available through just about any buying venue. If your brand and your products appear on every marketplace a shopper visits, they’re more likely to presume your products and your business to be “established” and trustworthy.
If your products only appear on a single marketplaces, that can be a red flag to shoppers—an indication that either you or your products aren’t mature enough to make much market availability or presentation.
- It’s easier and less mistake-prone than most sellers think.
Sellers that haven’t actively investigated the possibility often imagine that to sell on multiple marketplaces requires a multiplication of effort. If you spend 40 hours a week selling on eBay, in other words, then you must need to spend 80 to sell on eBay and Amazon, or 120 to sell on eBay and Amazon and Shopify.
In fact, this just isn’t the case any longer. Many seller tools now make the job much easier. For example, inkFrog enables you to re-use much of your work from one marketplace on other marketplaces, including things like order and inventory synchronization, product listing basics and more.
This means you can list on Amazon first, then use your Amazon listings to build eBay listings for the rest of your inventory more quickly. Or that you can link your eBay, Amazon, and website listings for the same product so that inventory is shared across all of them—and that if you sell out of a product, it’s reflected everywhere, not just where the last transaction was made.
The Time Might Be Now
If you’ve been considering multi-channel selling for years but still haven’t taken the plunge, take a look again. Today’s tools make it easier than ever before to sell on several marketplaces without needing superhuman time management skills, and you have nothing to lose and millions of new shoppers to gain.