Surprisingly Simple Ways to Increase your Holiday Home Decor Sales
Analysts are predicting a repeat of the record-breaking holiday decor sales seen last year in 2021. While pandemic restrictions have been eased significantly over last year in many areas of the country, many consumers are still planning to keep their holiday celebrations all the way from Halloween to New Year’s close to home.
That does not mean that they plan on celebrating small, and many are looking to deck their homes out with as much seasonal decor as possible. These eager consumers are also shopping earlier too, to make sure they are prepared and have lots of time to decorate.
Whether you sell holiday home decor via eBay, Amazon or another third party marketplace, sell goods from your own website or engage in a combination of both, there are some surprisingly simple things you can start planning to do now – yes, it’s just the beginning of September, but as we mentioned, consumers are shopping early – to boost your holiday home decor sales for 2021.
Get Your Product Listings Holiday Shopping Season Ready
When it comes to holiday home decor shopping, the majority of consumers purchase the same items year after year. What’s popular every year, whether it’s Halloween, Thanksgiving, or Christmas, will be popular this year as well. Polishing up your product inventory by stocking up on popular holiday season items is a quick approach to enhance sales for your store.
For instance, if you sold a lot of spooky decor last Halloween, it’s a good idea to stock up on the same/similar items this year. Your audience won’t have to deal with last-minute “out-of-stock” warnings if you can stock up on the best-selling products well ahead of the holidays.
Also, while you’re at it, dedicate some time to optimizing your product listings:
- Use keywords that buyers might use in your product listings. People frequently use phrases like “Holiday decor,” “Cute Christmas decor,” and “Scary Halloween Decorations” when looking for holiday home decor products. Use these in your product description, but be careful not to overuse or stuff them.
- Make your product pages look festive with a holiday theme. For big holidays such as Thanksgiving, Halloween, Black Friday, and Christmas, use distinctive banners. Because seasonal themes and messages are generally attractive to online customers, now is a fantastic time for sellers to get into the festive spirit and communicate the idea that you’re completely prepared for the season.
- This season, make your product photographs more appealing by using clean, eye-catching imagery. Online shoppers are more likely to trust professional-looking product photos, so make sure to have sharp, clear photos of your product offerings to give them that confidence.
Boost Your Holiday Home Decor Conversions
Even though there will be lots of consumers out there shopping for holiday home decor for the remainder of the year, convincing them to buy from you will still be a challenge. Here are some simple ways you can do just that.
Make it easier for buyers to shop from your store by offering free delivery and flexible return policies. People love freebies, and there’s no better time to give them away than over the holiday season. You may entice them even more by offering a longer return period, making it easier for them to choose you over your competition.
Increase your holiday home decor sales by cross-selling and up-selling products. Cross-selling refers to recommending products or services that are similar to those being considered by a buyer. If a customer is shopping for a Halloween costume, for example, you can ‘cross-sell’ related items such as masks, makeup, and accessories. Cross-selling can help you sell extra inventory and inspire customers to buy multiple items.
Up-selling, on the other hand, refers to advising customers to buy a more expensive item than the one they’re contemplating. This is a clever trick that can benefit your sales and conversion rates significantly. The aim is to persuade customers that a much “newer” or more expensive product will meet their requirements and expectations better.
Start your holiday home décor social media marketing and advertising early. If you already have a social media presence, make the most of it by informing your followers about upcoming promotions and offers. If you don’t, now’s the time to start building one.
Test and Upgrade Your Website
If you make sales from your own dedicated website now is the time to ensure that it offers the best shopping experience possible. The site should be speedy – consumers hate to wait – mobile-friendly, and your checkout process as easy to navigate and complete as possible. Have your staff/friends/family and other helpers go through the buying process as if they were a consumer, and identifying any problems should be a straightforward process.