Important Dates and Sales Ideas to Boost Your 2021 Holiday Revenues

Important Dates and Sales Ideas to Boost Your 2021 Holiday Revenues

October 22, 2021 Off By Koehler Home Decor

The holiday season is one of the most important sales periods for retailers. In the two months leading up to the new year, some of the highest revenue days of the year occur, providing businesses with the funds they need to expand. Are you all set? Do you have a strategy in place for sales and promotions?

It’s no longer enough to set some storewide discounts and call it a day in an increasingly competitive market. With your holiday sales, you need to thrill shoppers and time them well so that you wind up with the most revenues and the least amount of leftover inventory.

The Most Important Sales Dates for the Holidays

You could run holiday sales throughout the entire month of November and December, and you should probably do so throughout the season. However, certain days are more crucial than others, with holiday shopping peaks occurring at regular intervals throughout the season.

These are the days on which you should center your Holiday sale ideas for luring customers in.

Black Friday, Small Business Saturday and Cyber Monday

The American Thanksgiving to Cyber Monday period, sometimes known as BFCM (or, more recently, Cyber Five), is a flurry of sales that kicks off the holiday season. These are some of the most popular shopping days of the year.

Customers often hunt for deep discounts in-store on Black Friday, shop at local stores on Saturday, and end the week with online bargains on Monday. Thanksgiving Day sees some shopping begin, though the age of in-store Thanksgiving discounts appears to be coming to an end, making it more of an eCom-heavy day.

There is a lot of competition and a lot of money to be made. In 2020, retailers generated $12.16 billion in online sales on Cyber Monday alone.

Free Shipping Day

Free Delivery Day occurs in the middle of December, when retailers offer free shipping on orders that are expected to arrive by Christmas Eve. FreeShippingDay.org established the day as a formal event in 2008, and it has been going strong ever since. Free Shipping Day will be celebrated on December 14 in 2021.

Whether or whether your company officially participates in the event, on the 14th, online buyers will be looking for fast, free shipping, so it’s in your best interest to provide that (and advertise that you are).

Super Saturday

The last Saturday before Christmas is known as Super Saturday. It marks the end of the shopping season for many customers. Retailers frequently offer bargains that rival Black Friday.

Super Saturday has always been a stronger day for brick-and-mortar sales than internet sales since it falls so close to the holidays. While last year’s pandemic caused a dip in in-store Super Saturday sales, it’s expected to rebound this year, especially if you provide ways to order online and pick up in store.

Boxing Day

For decades, Boxing Day, the day after Christmas, has been a commercial success in the United Kingdom and Canada. Although it has taken longer in the United States to catch on, some stores have begun to offer Boxing Day discounts, and end-of-year sales are a tried and true tradition.

You can use these promotions to clear out your inventory—after all, you don’t want to be stuck with stale holiday products in January.

Super Sales and Promotions Ideas for Holiday Shopping

What kinds of sale ideas will attract people to your store now that you’ve penciled in your critical dates?

Fortunately, the solutions aren’t difficult to implement; all you have to do now is set them up and decide how they’ll function for your store. Here are four Holiday sale ideas to get you started.

BOGO Sales

Everyone enjoys a good BOGO bargain. Out of any sort of offer, it is the most popular with 66 percent of shoppers. After all, it’s a win-win situation for both businesses and customers. Holiday minded shoppers will be able to stock up on gifts while you profit more than if you offered a half-off deal.

BOGO deals effectively move merchandise by offering customers a discount they can’t refuse. If Super Saturday is approaching, and you have more inventory than you want, put one out to sell those last-minute gifts. Make your Boxing Day and end-of-year discounts BOGO-centric to clear out your shelves and make place for exciting new products in January if you have surplus stock after Christmas.

But don’t be too fast to offer BOGO deals. While they’re effective at attracting attention, if an item can sell multiple units at full price, a BOGO deal isn’t necessary to clear the shelves. That’s why, only once you’ve gotten a sense of how quickly your holiday stock is moving, is it a smart idea to start rolling these sales out.

Quantity Discounts

This sale concept incentivizes customers to buy more. Holiday shoppers could earn a discount on each candle lamp if they bought four, or a discount on their total if they bought five stepping stones. It’s entirely up to you what kind of sale you want to have.

The key to success here is to select items that buyers will buy in bulk. If most buyers are expected to buy no more than two items, a BOGO offer may be a better option. Set quantity discounts on smaller things and stocking stuffers, as well as gifts that people would want to receive multiples of.

Quantity discounts have been around for a long time and are relatively timeless in calendar terms. Set them up early and run them till the new year to help you move goods throughout the holiday season.

Customer Loyalty Perks

Customer loyalty should be a consideration in your holiday sales and promotions.

To begin, entice holiday shoppers to become loyal customers by providing added incentives when they join your loyalty program. Give them enough points for a reward or a discount on their next purchase to encourage them to make another buy straight soon. For optimum impact, run this promotion throughout the holiday season.

Buy Now, Pay Later

This isn’t technically a sale idea—after all, the buyer is still paying full price. However, customers are not required to pay in full at checkout, so it acts similarly to a sale, with your business receiving the full price of the item.

Buy now, pay later should be a part of your holiday promotional strategy. Its popularity has skyrocketed in the last year, with an almost 50% increase, as it allows customers to manage their finances while still taking home their items. It’s especially popular among millennials and Gen Z customers, and it’ll undoubtedly play a role in their Christmas shopping plans for 2021.

Your business still receives the entire value of the goods, minus a fee from your BNPL service provider, even if the consumer does not pay in full immediately. The service provider then takes care of the customer’s payments. You only need to make BNPL available.

Because BNPL is so popular for eCommerce (almost half of all BNPL users claim they use it the majority of the time when they purchase online), you’ll want to make sure you’re ready to offer it for Cyber Monday.

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