Video Marketing, Cheap, Effective and Made for Retailers

November 26, 2012 Off By Koehler Home Decor

By now most retail business owners have heard that getting into video marketing provides companies with a relatively cheap and effective way to boost the power of their overall marketing strategy. Some tend to become stuck when trying to actually produce the content that they need to engage viewers, effectively market their business and increase their social media presence at the same time. Here are a few tips that should help you get started in the video marketing field.

 Set Up – Before making a final decision on what you might make videos about, you need to determine how they are going to be created. Some marketing experts advise that businesses go the professional route, hiring a videographer to make their videos for them. The biggest obstacle to professional videos is a simple one – the money. Very few good videograhers charge less than $1,200 a day and for many small retail businesses that is too big a strain on the budget.

There is a lot to be said for the ‘do-it-yourself’ approach. YouTube, a logical place to post your videos initially, is not just another TV channel. From the beginning YouTube has been all about user created content and often “homemade” videos are every bit as appealing to the average viewer (your potential customers).

There are plenty of tools available that can let video amateurs edit and enhance a simple video shot using a very simple ‘Flip” type video camera that are inexpensive (some are even free) and do no require a degree in videography or computer science to use effectively. Some of the best of these include Windows Movie Maker (something that every Windows user already has, free) the editing tools offered by YouTube themselves or if you intend to make a habit of creating videos (which you should) an investment in a software suite like Sony Vegas may be well worth considering and it still less than $600, half the cost of day with a video pro.

What to Create – Figuring out just what to create videos about is a lot harder than determining how you are going to film and edit them. There are literally millions of videos on YouTube so how will you make yours stand out?

The one thing you should keep in mind is that although your video might begin its life on YouTube it should also be shared on your webpage, in email marketing and on all of your social media channels so worrying too much about actually ‘ranking’ in a YouTube search is probably not worth too much effort.

For retailers, how to videos usually do very well. Whatever you sell people use in it some way and with a little thought that can be turned into a how to video. Product demonstrations also do well if they are appropriate for your offerings. It is often a lot easier to engage someone’s interest when they can actually see what is on offer ‘in action’ than it is with just a text based description (offering both is usually the best idea.)

Have Others Create Your Content – In addition to creating your own video content you can also have others do it for you. This can be achieved in one of two often very effective ways. The first is to reach out to your existing customers and ask them to submit their own video reviews of your products and services. Most people have a webcam at home these days and you might be very surprised by how many people take you up on your offer.

The second is to make a connection with a popular YouTube channel that operates in your niche. Some of the most popular channels and videos on YouTube are those created by ‘ordinary people’ who have certain passions and expertise. Approaching these people to review your products (you will probably have to provide a freebie of course) can be a great way to reach a whole new targeted audience as many of these ‘vloggers’ have thousands of viewers and subscribers.

Koehler Home Decor is a supplier of wholesale home decor accessories and unique gifts. Find quality wholesale home decor at Koehler Home Decor and find tips for promoting your retail business on our blog.

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