One of the most buzzed about topics in the world of small business marketing in 2012 has been the need to ensure that your businesses website is optimized for mobile users. Doing so is not actually all that difficult but is creating a mobile version or your website enough or would your business also benefit if you offered a mobile app?
There is actually no clear yes or no answer to this question. A mobile app is certainly not right for every business but for a retail business that has (or is developing) a good repeat customer following it may be something worth looking into.
If your business already sends out a newsletter to subscribers and past customers then you already understand the importance of follow up marketing and an app may very well be helpful to you. A mobile app can be a convenient shopping portal for those who do shop this way , which is in fact a rapidly growing number of people, but it can also be a great way to do all of the following:
- Communicate on a regular basis with past customers and clients.
- Offer instant and real time information about your special offers and sales
- Showcase a brand new product line or offering
- Enhance brand loyalty by offering special discounts or coupons to app users only
Creating Your App
If you do decide that you would like to try an app for your business the good news is that for a small business there really is no need to hire a pricey developer to give this marketing method a try. There are a number of turnkey services that allow business owners to create their own basic apps either at no or a very low cost.
Should you find that the app is working for you and you want to add a little more customization most of these services do then offer an upgraded or pro version at a price that is still usually lower than individual developers charge. Good ones to try include buildanapp and viziapps.