As a retailer with an online e-commerce site business owners who are hoping to cash in on the most romantic day of the year – Valentine’s Day – will hear, see and read all kinds of advice about how they should craft their marketing messages, who they should target more, which social networks to try and leverage and on and on and on….
The one thing that these retailers overlook is how well their website performs. However pretty it is or however catchy the marketing copy may be does not matter if the actual site itself cannot handle the influx of romantic shoppers. Have a look at this infographic to understand more about what we mean, as well as get a little more insight into how people are spending for Valentine’s Day these days:
As you can see, the performance of your site is important. And be honest, when was the last time you, yourself, actually checked out how well your site performs, how quickly it loads and how well it renders in different browsers and at different times of the day and on different days of the week?
Great site performance is crucial every day – it is even a ranking factor for both Google and Bing – but if it takes the prospect of losing all important Valentine’s Day customers to make you actually do something about it then that is OK.
So how can you speed up your site and improve the navigation so all those romantic souls can quickly and easily find the gifts they are looking for this Valentine’s Day, especially if you are no tech head and your IT person has gone AWOL (or does not actually exist)
Fortunately good old Google can come to your rescue. Google Page Speed Tools can help you see just how your website stacks up. Within minutes of entering your URL Google will spit back a full, free report that details what is right, and wrong, about the performance of your page and what you will need to do to fix it.
As you can see from the screenshot below it is all very easy to follow and you are given links to Google resources that will help you complete these tasks:
Koehler Home Decor is a supplier of wholesale home decor accessories and unique gifts. Find quality wholesale home decor at Koehler Home Decor and find tips for promoting your retail business on our blog.