Getting Started With Facebook Ads the Right Way
While attracting customers to a retail website completely organically is the ideal most small businesses strive for a paid PPC ad campaign can be a great way to jumpstart the visibility of a new business, promote a special sale or new product or just give your retail business a quick boost at a crucial time of year. But where should you spend your money?
Facebook advertising is, for some businesses, far more effective than an Google Adwords PPC campaign, especially as you can target a very specific audience. while spending less. At the very least it can be a great addition to an existing PPC campaign and as the minimum costs to run a limited campaign on Facebook are relatively low and since a little testing won’t break the bank, maybe it’s time to give it a try.
If you have been thinking about diverting some of your retail marketing dollars to an initial Facebook advertising campaign here are a few tips and tricks that you should keep in mind as you plan your first ads:
Take the Time to Get Your Target Demographic Right
Before you do anything else, it is crucial that you research the target demographic you want your ads to reach. When advertising on Facebook you are given some very detailed options so taking the time to go through them all will really pay off.
How narrow you make your ad parameters depends very much upon just what you are trying to sell as well as your own understanding of what your target demographic really is. Not all companies, especially smaller ones, actually truly understand just who their target audience really is. If your business is one of them, take care of that research before you start placing – and paying for – Facebook ads.
Choose the Right Ad Type
Facebook offers a number of different ‘display’ options to advertisers. For a first time advertiser it may be best to start with an oldie, but goodie, the single image ad. These are the oldest type of ads available on Facebook. A simple, single image with a link, small amount of copy and a headline, they’re easy to set up and work with every type of ad objective.
Video ads – basically a video replaces an image – can be effective, but they are a little harder to set up. However, once you ‘get the hang’ of the Facebook ad process for some retailers they can be very effective.
Get the Copy Right
No matter what type of ad you choose getting your copy right is a must.
Facebook allows you just 25 characters for the ad title and 135 characters for the ad copy. That is not a lot, so you have to get your point across quickly.
Many successful Facebook advertisers have found that asking a question is the most effective way to get people to interact with the ad. It does not have to be anything too clever, just a simple question “ Do you want to save money on x items?” for example.
Test, Test, Test
One of the best things about Facebook advertising is that they make it very easy to test a number of slightly different campaigns at the same time. For the best results, tweak different things in different ads. Change the demographics for one but the image for another. Add slightly different copy to a handful of different ads. You will eventually discover what will work best for your unique brand or if Facebook advertising even works for your business at all.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.