The holidays present businesses of all kinds with some great Internet marketing and SEO opportunities but the trouble is that they creep up on you so darn fast. You really did mean to get a great holiday marketing strategy together this year but you have just been so busy.
The fact is that by the time you read this you only have a few weeks before all the festivities begin. And most of the people you would normally call on to help you just don’t seem to be around – are they out gift shopping? Will the holiday campaign have to wait until next year?
Not so fast. It’s not too late to make the most of all the opportunities that a bit of holiday themed marketing opens up for any business. Here are some great last minute tips to help
you get into the spirit of a holiday Internet marketing campaign that can work for your business.
Add Some Holiday Cheer to your Website
There’s no time for a complete holiday themed website overhaul but that would probably, for most businesses, be overkill (and expensive) in any case. However, adding a few festive touches to your site is not that difficult or that time consuming.
There are a number of free resources out there to help you “decorate” your website without breaking the bank. Believe it or not you can actually find a number of great holiday images at absolutely no cost in the free to use sections of stock photography sites like Dreamstime and you can make small site changes easily like customizing your social networking buttons so that they have a more festive feel to them.
These are only little tweaks but you might be surprised at just how effective they can be. Better still, small changes are easy to reverse once the holidays over and you want to get your site back to normal.
Crank Up that Content
Whatever kind of business yours is if you have a blog (which of course you really should)
then it can provide you with not only a great venue to add some holiday related content but also with a great SEO boost.
Blogs tend to get indexed far faster than any other form of content these days so if you start to blog for the holidays now and if your content is good original content it should start showing up in people’s searches very quickly. And people spend a lot of time searching for holiday related content.
What are they looking for (apart from the obvious deals and discount coupons but we’’ll get to them in a minute)
1. How to Lists – Whatever your business niche you should be able to find a way to create holiday themed ‘how to’ lists that relate not only to the holidays but your products and services too. If yours is a retail business it’s very easy but everyone can find an angle.
2. Tips and Tricks – These kinds of posts are hugely searched up around the holidays.
How to buy a great gift for X (which would be even better if you can tie your products and services into it) might be a good piece to consider.
3. Random Holiday Content – Your blog should never be all about you at any time of the year and so you can actually really let your creativity soar around the holidays. Post a top ten list of your favorite holiday movies, articles about the origins of holiday customs or funny holiday cartoons. Make your visitors smile, give them a reason to come back to check every day of the holiday season to see what you have for them today, it’s a great way to attract new readers to your blog and to your company’s website.
Make the Most of Your Social Media Accounts
Thanks to social media it is easier than ever to connect to not only your current clients and customers but to a new targeted audience as well, if you have a good social media marketing strategy. And if you read almost any book or article about good social media practices you will always see one consistent piece of advice – celebrate holidays on your social network accounts.
Social media is of course all about connecting with your target audience and keeping conversations going. The holidays bring you all kinds of different opportunities to do just that. Ask your Facebook fans to post their favorite holiday snapshots, share their best holiday recipes and their best holiday tips. And then give these contributors a “shout out’ by sharing their ideas across your other social networks as well.
Contests, Coupons and Giveaways
Everyone wants holiday gifts (whatever they may say) and this is a great time of year for you to offer a small token of your appreciation to your customers and your target audience
while drumming up some extra business as well. Discount coupons, holiday contests and giveaways have always been well used holiday marketing tactics for companies big and small, even long before the Internet was ever invented.
Ideally you should run your holiday contest or offer your holiday coupon directly from your own website, and then use your social networks to drive traffic to it rather than actually running the contest on a social networking site. That extra boost of holiday traffic can bring you all kinds of new prospects for your business.
However if you really want to build up your Facebook following as a part of a larger social media marketing campaign a holiday contest or giveaway that is exclusive to the site may be worth considering.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.