Tumblr 101 – Understanding What All the Fuss is About
Since it was purchased by Yahoo! earlier this year Tumblr, has moved onto more small businesses’ marketing radar, especially as those younger people who are growing bored with Facebook appear to be be migrating there.
Many people still do not quite understand what Tumblr is all about though and whether it is actually worth considering getting involved in yet another social media platform. Here though are a few reasons why retailers, who have plenty of visuals to share because they offer physical goods for sale, should give it at least a second look.
It’s simple and easy to use
Tumblr is a great platform to work with because it’s so user-friendly. You can get it up and running in no time at all, navigation is a cinch, and it’s so easy to manipulate the settings exactly to your liking. You have freedom to personalize your site with Tumblr, you can practice freedom of expression because you can get your page to look any way you like. It’s so easy to change fonts, colors, themes, and backgrounds to get it to reflect your brand perfectly without being tied to a rigid theme.
You can post just about any type of content and longer entries than with Twitter
Tumblr allows you to post longer entries than the 140 character limit of Twitter, but it
doesn’t pressure you to write long entries either. You can pretty much post whatever you
want on Tumblr because it supports various types of content including photo, video, text
Successful retail pages on Tumblr have posted recipes, tips, special offers, interesting information, informative or fun videos, and photos to keep their followers interested. You simply have more freedom with content to give your followers what they want and what you want them to know.
Tumblr is used by a young, edgy and tech-savvy crowd
If your company’s target market is this type of demographic, then Tumblr is absolutely perfect for you. These are people who have time and money to spare and are perfect candidates for becoming new customers.
However, if your company is one whose target market is not quite that age group, you can
still benefit from Tumblr by familiarizing the younger generation with your brand name. After all, in a few years, they may very well grow into your target audience.
To grab the attention of a younger crowd, try to opt for fun posts and especially photos
to pique their interests. Tumblr is very image-driven and it’s been found that majority of
what is exchanged on Tumblr is photos. Photos are effective in that they convey a message
quicker than any other type of content.
You can exchange information with like-minded people
It’s easy to find pages to follow by using the Tumblr directory which provides an organized view of blogs based on categories. Users are able to find pages that are relevant to them through this directory. Thus, if you’re able to categorize your business well and create all the necessary tags, then prospective customers interested in your field can find you and see what your company’s all about.
With a feature that lets your posts reach all your followers, you can easily share information with people who are directly interested in your field. Likewise, you can receive all sorts of great posts from pages that interest you. Tumblr makes it easy to find pages that may captivate you and the people who follow you. By using the Reblog feature, you can share any relevant information you receive with your followers to further keep them interested in your page.
Tumblr makes it easy to spread information
With Tumblr’s Reblog feature, posts can spread like wildfire. If one of your followers finds
a post from your page interesting, they can re-blog that post to appear on their feed, and it
will easily reach all the people who follow that user. Of course, the Reblogged posts credit
back to your page so it makes it easier for new people to chance upon your page and get
hooked. You can quickly spread awareness about your products and services this way.
It can help you enhance your brand image
You can use Tumblr as an avenue for exposing your brand to new people. If you have a
good page and you are able to update it with posts that are interesting and relevant, you
can easily get people to follow you and read your posts. Once you’ve got a good following
of people, you can start marketing your products and services to build people’s interest in
them as well.
Marketing on Tumblr is cheap
It’s completely free to sign up for an account on Tumblr. You’ll only be spending on your
account if you opt for some of the premium themes. Otherwise, the most expensive bit of having an effective Tumblr blog is the time and work. You’ll have to engage with your followers regularly to keep them interested.
You can open your blog up for submission to others
You may be wondering how opening up your blog for submission could help your business.
When you open your blog for other people, you give them the opportunity to engage with
your Tumblr and learn more about your company. This gives your company an easy medium to conduct polls and post questions to get feedback, tips and advice, and information.