Are These Common – but Easy to Fix – Mistakes Making Your WordPress Site Less Effective?
Did you know that according to according to w3techs.com: “WordPress is used by 60.3% of all the websites whose content management system we know. This is 30.2% of all websites.” And many of those sites are retail businesses of all kinds and all sizes. And there are indeed very good reasons why this is the case, and why WordPress can be especially good for smaller retail businesses.
Before you do that though if you, like so many other people, use a WordPress site for your blog or indeed for your business website in general, now is a good time to stop and do a quick check to make sure that you are not making one of the very small, very common mistakes that make WordPress users look, well, a bit silly and that can also reduce the effectiveness of all of your site-building and site promotion efforts
Here are some of the most important things to be on the lookout for:
Leaving the ‘Not Just Another WordPress Blog’ tagline in place
You would be surprised how many otherwise quite competent WordPress users forget to remove the generic tagline that is a part of all new installations of WP. Doing so means that not only will it show up in your header and make you (and your company) look rather silly but it will show up in search engines as well, derailing your hard work on SEO. This is easy to do, especially as many themes do not show the legend as a part of the frontend display. Want to make sure it’s gone? Check Settings >General >Tagline and make sure your copy has replaced the boilerplate stuff.
Getting DeIndexed Because You Set Your Site to Private
If you are launching a new WordPress site, or implementing an overhaul, you may have been advised to set it to private until it is ‘ready’ for search engines to crawl. DON’T. What that does is add a no index tag to every page and the search bots will come to crawl the site anyway – the setting is only a ‘suggestion’ that bots often ignore – resulting in the site being deindexed and the bots never coming back again when your site is ready.
Keeping Deactivated Plugins or Failing to Update Active Ones
WordPress plugins can be very useful. In fact, they are one of the most useful aspects of the whole CMS, as they can allow you to do so much so easily. But the fact is that they can also put your site in danger. One of the easiest ways that hackers find their way into a WordPress site is through a weakness or ‘backdoor’ in a plugin, especially if it is an older unused one.
This is why you do have to not only be very careful about which plugins you install in the first place but also that you delete any plugins you are no longer using, instead of leaving them in place ‘just in case.’ And if a message on the dashboard says a plugin needs to be updated do so ASAP, as these updates are often specifically released to address bugs and problems the developers have identified and need to fix.
Not Updating Your WordPress Version
Are you one of the many WordPress users that sees the little log in message ‘there is a new version of WordPress available, please update now’ in your control panel and then ignores it for weeks? Bad idea. There is a reason that so many developers work so hard to create these updates and it is not just to add new features. In fact that is secondary, it is the bugs and glitches that are fixed when an update is released that is so important. Attacking sites via these glitches is another favorite hacker’s tactic, so don’t make things easier for them.
If you compose a blog post, or create a piece of new content, in Microsoft Word or a similar office program and then cut and paste into your WordPress site you are asking for trouble. Even if you use the little ‘paste from Word’ radio button in the dashboard you will still be adding the stray code that is a built-in part of Word, and that stray code, even if it does not show up in the visual appearance of the post, will confuse search engine bots and make it very hard for them to index your site properly. Paste your content in as a txt file and then format it in place. It takes a little longer yes, but the extra effort is certainly worthwhile.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.