How New Businesses can Begin to Build a Social Media Following

February 14, 2014 0 By Koehler Home Decor

twittershopYour business is new. You know that one of things you need to do to promote your business is to get into social media and social media marketing.  You may have many ideas right now in terms of how to market in social media and engage with a target audience but how do you begin when you have  0 fans or followers right now? You know that buying them is very much frowned upon (and is really rather pointless) but how else are you supposed to get started? Here are a few tips:

Get onto Google+

Google+ is a great place for businesses that many small businesses are still ignoring, to their detriment. There is a learning curve, you’ll have to get the hang of posting in way that allows you to reap the benefits of SEO. This is after all one of the greatest benefits of establishing a following on Google+, simply because it is so tied to the world’s largest search engine.

One thing to keep in mind when establishing a presence on Google+ is to make good use of the Communities feature. Try searching through communities (that function is in the left drop down on your page). By doing so you can find a variety of people who do not have you in their circles yet but seem to have an interest in your niche. Contribute your content here and, as long as it is engaging, the chances are good that others will begin to interact with you and follow you without the need for you to work at it too hard.

Use Twitter and Facebook with Care

You have probably heard that “Everybody needs to be on Twitter.” That is not necessarily true. For a retail business it can be hugely effective but only if you can commit to using it properly and giving it the individual attention it calls for.

There is an easy to use feature that allows you to autopost to Twitter from Facebook and vice versa. Many new businesses activate that right away to save time and effort. However, we do not recommend auto-posting from another platform to build an engaged following. A Facebook post with an @ handle looks silly to keyed in users (which is most of them) and a tweet that simply links back to an FB post looks lazy. Neither of these things will encourage people to engage with your brand and will often do your ‘brand image’ more harm than good.

If you do decide to use Twitter to build a community, connect with people directly, or conduct customer service online, whatever the use, commit to treating it as a separate platform or there is really no point in using it at all.

Make it Easy to Engage

There are so many social sharing tools out there that there is really no excuse for businesses not to make it very easy for people to engage with them and yet many businesses still overlook social tools. Adding share buttons to your content is a must  but you also need to ensure that you offer an easy way for people to follow you directly, as a share is not a follow and that, at this point, is really what you need.

Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.

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