These days many small business owners spend so much time worrying about online marketing that they have almost forgotten the concept of offline marketing. There is definitely still a place for offline marketing though, even if yours is a business that is primarily based online. Here are a few simple, but effective offline marketing tactics to try that won’t cost you a lot of money to take advantage of. Guerrilla marketing is a term used to describe offbeat or slightly unusual marketing tactics and it really lends itself well to offline marketing. Need some ideas? Here are just a few:
Do a Business Card Drop – Remember that box of business cards you have stashed in a drawer? Get them out and start putting them to work. Pin them to pinboards at stores, take the time to drop one in the ‘fishbowl’ business card promotions many restaurants still offer and if you sell physical items always make sure you include one with every purchase.
Chalk Board Time – For those whose business has a physical location in a trafficked area consider getting creative with a box of chalk and create a temporary promotion on the pavement outside or in the parking lot. It does not have to be a work of art, just eye-catching and fun.
Branded Donations – Branded donations can be a great way to promote not only your business but its reputation in the community as well. In addition to the more obvious things, giving away gift certificates to be raffled off by a local charity for example, consider commissioning a stock of branded bookmarks (a company like Vista Print is a good choice for affordable printing in bulk) and donating them to local school and libraries. You could also invest in a small stock of branded pens and get into the habit of ‘accidentally’ leaving one behind at the bank or in a restaurant!
Become a Shutterbug – This tactic actually spans both online and offline marketing. Online marketing is increasingly image driven so instead of using stock images all the time why not showcase what really goes on behind the scenes? Get into the habit of taking pictures of everyday events at your place of business, of events in your community, even of things you see on your commute to work. Images like these create a deeper connection with your online audience and can also be used in emails or even in physically printed brochures and flyers as well.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.