New Reasons to Give Twitter a Second Look
For several years now many small retail business owners have made Facebook the main focus of their social media marketing efforts. Sure, they probably had a Twitter account, but they really didn’t pay it anywhere near as much attention as FB. In fact, in many cases, their Twitter updates were simply mirrored from Facebook using the platform’s handy, dandy Twitter connect tool.
Now may be the right time to give Twitter a much closer look. With the addition of in tweet buy buttons and coupons the ‘other’ big social media platform is becoming far more retail friendly, especially at a time when Facebook’s organic reach is still declining for many brands, however hard they work at their page there.
With all of this in mind, here are some up to date Twitter related facts and figures that should help you make the most of your business’ Twitter presence right now.
Business tweets that contain an image are 34% more likely to be retweeted than those without. Images are becoming more and more important on what was once a platform considered to be completely text driven. In terms of size the ideal in-stream image size is 590 x 295 pixels, and don’t forget that you can make use of GIFs of up to 3MB. Photo tagging works in Twitter too, so don’t forget to make use of that functionality as well.
Tweets that have a URL link in the middle of the message are 26% more likely to be retweeted than those with a link at the end. It’s almost natural to add the link at the end but try changing it up occasionally, it only takes a minute or so more.
Tweets with hashtags are 33% more likely to be retweeted than those without. Making use of hashtags effectively does take some extra effort to get right, but it is certainly a skill you should develop. In addition, research has also found that hashtags that contain 11-13 characters get 111% more retweets than those with 6-10, so its a great opportunity to craft something catchy and brand specific.
A direct message campaign on Twitter will, on average, result in a 300% greater click thru rate than one off an email blast. Never tried a direct message campaign on Twitter before? Then now is the time. For first timers a utility like Socialbro will help you craft a message that is highly targeted without appearing annoying or spammy.
More than half of the retail businesses that have a Twitter profile are using it 47% more in 2014 than in 2013. This means that the chances are that your competition is making a bigger splash on Twitter these days, so shouldn’t you be too?