Beware of False Advertising in Social Media – Lessons Learned from Kim Kardashian
All too often even businesses think that social media is a platform where they can, well, get away with a lot more than in more traditional advertising mediums. Celebrity self promoter Kim Kardashian found out that is not the case when none other than the FDA came after her over a misleading Instagram post, offering a lesson in social media marketing for everyone. Read More
Bing Making Big Changes to Product Ads and More
Still attempting to remain relevant in the world of Internet advertising Bing is making big changes to ad options it offers to retailers in an attempt to lure them – and their ad dollars – away from Google and Facebook. Read More
It’s Official – Mobilegeddon Really Helped SMBs
Maybe it was all of the scaremongering that prodded so many small and medium businesses to finally make sure their websites were up to scratch for the mobile web but the first figures are in and it’s very clear the big winners of ‘Mobilegeddon’ – Google’s algorithm change to favor mobile friendly sites – were indeed SMBs. Read More
Google Local Featured Organic Results Drop From Seven to Three
Not such great Google news for local bricks and mortar small businesses. The ‘Google Local Pack’ – the organic results that appear prominently on the first page of a local search and the place many businesses have been vying to occupy since the feature debuted – has been shrunk from seven to three, increasing competition for those top spots even further. Read More
Frightening Flashbacks: Seventies Stock Photos Were Really Bad
If the quality of the stock photos available to you for use in your marketing drives you a little nuts now Mashable has kindly put together a collection of some of the most popular stock photos from the Seventies to remind you that today’s stock shots really aren’t that bad after all…Read More.
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