Make the Most of the Season with These Great Fall Content Marketing Tips

September 18, 2015 0 By Koehler Home Decor

hellofall_mutedIn many areas of the country Fall really is approaching fast. The leaves are turning, there is a little nip in the air at night and the Pumpkin Spice lattes are back at Starbucks.

Fall is a very visual season. People have a tendency to be willing to travel for miles and miles to get a glimpse of particularly pretty foliage and to spend time outdoors before the cold really sets in and they are forced indoors for months.

It is also a time when, if you are involved in content marketing, retail businesses have a chance to incorporate some truly striking and engaging imagery and visuals into that content to help create an engaging, evocative campaign, no matter what you might be marketing.

Before the rush of the holiday season begins and the massive marketing campaigns that come along with it you have a chance to showcase your products with a tie in to a Fall event that others (ie your competition) may be overlooking. This will put your offerings in the minds of your target audience as they begin thinking about their holiday shopping lists and celebration needs.

Holidays in the Fall

One of the oldest pieces of advice in the still growing world of social media marketing is that businesses should find a way to tie their promotions into seasonal occurrences and holidays to create more engaging, relevant content. The obvious Fall tie in is of course Halloween, but there are other holidays, observances and events that you could consider creating a tie in for:
October 3 – Yom Kippur
October 3-5, 10-12 – Austin City Limits Music Festival
October 4 – National Golf Day
October 5 -International World Teachers’ day
October 8 – NHL Season begins
October 14 – Thanksgiving (CA)
October 14 – Columbus Day (US)
October 21 – MLB World Series begins
October 28 – NBA season begins
October 31 – Halloween

Great Fall Imagery

As we mentioned previously, Fall is a very visual season, and there are definitely certain images and visual concepts that instantly evoke the season in most people’s minds. Incorporating some of these into your content marketing will also help to evoke those ‘feel good’ Fall vibes:

Outdoor Images: Leaves (of course), harvest festivals, hayrides, bonfires, corn mazes, pumpkin patches, people hiking/walking through a Fall landscape, tailgating, sporting events.

Food Related: Pumpkin flavored everything, candy corn, frothy (pumpkin spice)lattes, pies, hot cocoa, mulled cider.

Fashion: Great boots, sweaters, jackets, scarves, hats.

Seasonal Colors: Even text based presentations can take on a Fall feel with the use of the right color palettes. For these the best inspirations come from Mother Nature herself; yellows, oranges, browns, burgundies and even deeper reds are all great choices. You can also consider the (sparing) use of themed fonts, over 100 of which you can download free from a site like Fontspace here.

Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.

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