How to Stop Social Media Marketing From Eating Up Too Much of Your Time
Retail business owners have known for years that they need a social media marketing element to their overall marketing plan. And these days customers expect it. To be successful though any social media campaign has to be consistent. Two posts a month just doesn’t cut it in 2019. Maintaining the required consistency can be hard. As a small business owner you have 101 things – at least – to get done by the end of the day and it is easy to forget to post to Facebook, or add those new product images to Pinterest and Instagram. Social media eats up too much of your time and you let it slide.
The problem with all of this is that today’s retail consumers are online, mobile, and social. And they expect retail brands both large and small to be as well. Retailers who are succeeding in social marketing are using these platforms to build exceptional customer experiences, provide customer service, and engage with younger generations such as Millennials and Gen Z.
The good news is that there are now some very effective ways to streamline the actual implementation of your social media marketing that don’t take huge chunks of time out of your day Here are some of the most effective.
Pick Your Platforms
Rather than dabbling in six or seven – or more – different social media platforms focus instead on just two or three. It’s far better to gain some significant traction on a limited number of social networks than flounder on a half dozen because you are simply spread too thin and haven’t had the time or energy to work out how to ‘succeed’ on them all.
The fact is that you can spend half your workweek on any given social platform, and still accomplish nothing if it’s just not the right one for your unique business. Pick the main platforms where your customers and clients are most likely to be found. For businesses selling primarily to consumers that’s likely to be a platform like Facebook, Instagram or YouTube. For those selling to other businesses, it’s more likely to be a more ‘serious’ platform such as LinkedIn or Twitter.
Get a Content Curation Tool
A great deal of the time spent on social media marketing is the actual brainstorming of content to post. As everyone knows by now social media is about engagement and information with hard sell taking a back seat. This means coming up with what seems like an endless stream of interesting and engaging stuff to share and that can be rather daunting.
Content curation tools can help a lot while also saving you some time. These tools go out there and do much of the research for you. Scoop.it, Feedly and Pocket are all great places to start and offer free and reasonably priced plans that won’t break the bank.
One way that many business owners choose to save time on social media marketing is to bulk schedule updates using a tool like Hootsuite or Social Oomph. And indeed in many ways this is a great idea. It is just something that should be used with care. No one really wants to follow an account that seems like a bot. Make use of a good mix of automated posts and personalized interaction like responding to comments on posts, asking questions or simply chatting occasionally.
Assign it To Someone Who Loves It
Some people are natural social butterflies and they carry that trait online with them into the social media world as well. On a personal level they actually like (love?) social media and therefore have it all figured out. If you are not one of those kinds of people perhaps you can find someone close to your business who, if they can’t actually take the social media burden off your shoulders (the best case scenario) can at least give you some frequent user insights that may very well make your time spent on social media marketing more enjoyable.
Another alternative is to outsource and pay someone to do all the social media marketing for you. Again, this approach can work, but only if you choose the right person. Before you let anyone ‘loose’ with your brand you need to ensure they understand your brand voice and how to convey it.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.