The savviest marketers and graphic designers, whether they are working on or offline, know that color plays a big role in the success of any marketing piece, whether it is a website, a flyer, a brochure or a formal ad. Specific colors tend to evoke certain emotions in customers while also helping to create brand relevance in the consumer’s mind and motivate purchases.
All of this means that, even if it sounds a bit New-Agey, understanding the messages you are sending with color in marketing is a must. Here’s a look at what popular colors mean in marketing terms, according to the experts:
Red is the color that is most often associated with power. It’s a bold, strong hue that grabs people’s attention and it holds it, which is almost certainly why it’s just about the most popular color for marketing materials of all. However, there is a downside. Red can also be an ‘angry’ color and too much of it can seem overwhelming and over bearing, so it should be used with caution and plenty of white space!
Blue can indicate several different things, depending upon the shade. A darker blue often feels conservative, traditional and trustworthy, while the lighter shades are calming and peaceful and a little more modern feeling and playful. So when making use of blue in any marketing materials make sure you know which demographics you are targeting to avoid sending the wrong message.
Many marketers are leery of using too much pink these days for fear of being labeled sexist or discriminatory. However, if you are trying to sell something that is unmistakably fun and totally feminine there is still no better color to use to help get that message across.
Yellow is a powerful color, but it is also the most dangerous to make a great deal of use of in marketing. It will quickly command your audience’s attention and let them know you’re confident in your products and it can be very cheery. However, too much of it can overwhelm the eye and cause a consumer to look away before they ever really understood what you were trying to say. It can also look rather cheap, especially when used on a very light background.
Green is a beautifully versatile color. It can be warm and inviting and of all the colors it can usually denote health and environmental friendliness most easily. However stick to using true greens; very yellow greens are a little tacky looking and very dark greens can look muddy and somewhat stodgy. Stick to the greens most often found in nature to be on the safe side.
Orange is full of energy and optimism. It’s fun and cool, and it very often makes customers feel as though they’re dealing with a young, cutting-edge company. So if that the brand impression you are aiming for, then it can be very effective.
Purples and Golds
Purples and golds are both colors associated with power, wealth and luxury. When used separately – or together – in a sparing manner they can be excellent at conveying all of that. Overdo it though and its just looks sad.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.