Four Huge Infographic Mistakes to Avoid
Infographics are fast becoming one of the most popular ways to present information of all kinds in what is intended to be a more engaging manner. This is especially true for those engaged in social media marketing as images are the agreed upon biggest draw on almost all social networks, even Twitter these days.
As a piece of content, infographics also have a wide use potential. They can be posted to your website, directly shared via social media, added to a newsletter and more.
But an infographic will only be useful if it is a good infographic though. In terms of design these days you do not have to be a great graphic designer to put a great infographic together visually, as there are an ever growing number of softwares and apps available to help even the most design challenged person create something aesthetically appealing. There are some other, less obvious mistakes that people commonly make that can easily doom their work to failure. Here are four of the biggest:
Getting too Wordy
An infographic is not an infoarticle, so the amount of text it contains should be kept to the bare minimum needed to get your point across and the imagery should do the rest. This can be an especially hard balancing act for those who are used to creating written content to market their ideas. As these people are so used to using their way with words to convey what they want to share, the idea of keeping everything to just a few well-chosen sentences is hard to wrap their head around. It has to be done though if the infographic is to be successful. If you find you are having a problem conveying your message without lots of text, it may be time to rethink your images and find some that do a better job of
representing your ideas.
Poor Image Quality
Sourcing and for the braver soul creating images for an infographic is certainly a time consuming business but cutting corners to save time – and money – is always a bad idea. Some people though search and search and think they have found the perfect visual, until they find that it is restrictively copyrighted or completely the wrong size. So, they decide to cheat a little.
They ‘borrow’ the copyrighted image thinking no one will ever know, or they resize the image and although it looks a little fuzzy go ahead and use it anyway as they feel finding another would be a waste of time. At best this results in a shoddy looking infographic with very little appeal and at worst it lands you in court for copyright infringement. So just don’t do it. Take the time to source the very best images possible, it will pay off to do so in the end.
Bad Fact Checking
What could be worse than too much text or terrible looking images when it comes to infographics? Poorly checked or, worse still, inaccurate facts, figures and statistics. Are you sure that the information is correct? Are you sure that you have the latest figures? How reliable and credible are your sources? If they are not you can almost be assured that someone will point it out to you very quickly once your infographic is published, much, in all likelihood, to your embarrassment.
Ask yourself all of these questions and remember double check the finished product to make sure you have not made a silly mistake, added a few extra zeroes to an important figure for example, that will then make nonsense of the rest of your information. After all, stating that 100 red widgets were sold last year is a very different prospect to noting that 1,000 were sold.
Even though ideally only about 30% of your infographic, at most, should be made up of text you still need to check, double check and then check that text again to make sure it is correct in terms of spelling, grammar and word usage. No, not everyone will notice if you used ‘there’ instead of ‘their’ or ‘your’ instead of ‘you’re’ because you were too busy fussing over the other elements of your presentation to proofread it properly. But for those who do – and that will be a significant portion of your potential audience – that little gaffe will be all they remember about your infographic, however good the rest of it is.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.