Social Media and Social Media Marketing Facts To Blow Your Mind

social-media-notebook-BWF-featured-940x625Over the last decade or so, social media has grown in leaps and bounds and it has affected all kinds of aspects of everyone’s lives, from the way they communicate with friends and family to the way they shop. And on the latter point that is perhaps the biggest reason that retail businesses – whether they primarily operate online or off – really don’t have a choice anymore, they have to be involved, at least to some degree in social media marketing.

Yet many business owners are still not convinced that social media is really worth their time. No matter how much advice to the contrary they hear or read they simply don’t believe the ROI is there. If you are one of those people maybe some cold, hard – and rather eye-opening – facts about the size and importance of social media will do so instead:


Facebook now accounts for just about 21% of ALL social media referral traffic across the globe. (source)

In fact, Facebook now drives 23% of all traffic ACROSS THE ENTIRE INTERNET  (source)

A whopping 23% of Facebook users check the site FIVE TIMES or more per day. (source)

77% of B2C businesses who maintain a regular presence on Facebook report that they have acquired customers as a direct result of social media postings (source)

65% of Facebook users make use of their account to find the perfect gift for people. (source)


Twitter has approximately 320 million monthly active users. Of those around 100 million access the site at least once a day (source)

Around 10% of Americans use Twitter during work hours. (source)

Tweets featuring product images receive 18% more clicks than those without. (source)

49% of  Twitter users follow brands or companies. (source)

Twitter users are 3 times more likely to follow brands than Facebook users. (source)

37% of Twitter users will purchase from a brand they follow. And Over 90% say they follow businesses on Twitter to get discounts and promos. (source)


Pinterest has approximately 100 million active users. (source)

More than 70% of Pinterest’s user base is female. (source)

Consumers referred to ecommerce sites from Pinterest are 10 times more likely to complete a purchase than referrals from other sources, including Facebook. (source)

Visitors referred to retail sites from Facebook that complete purchases spend an average of between $60 and $80. Visitors referred to retail sites from Pinterest that complete purchases spend an average of $140 to $180. (source)

Pinterest generates more than 400% more revenue per click than Twitter, and 27% more per click than Facebook.(source)


Instagram has 200 million users (source)

Approximately 32% of American teens consider Instagram to be the most important social network. (source)

Instagram’s per-follower engagement rate is 58 times higher than Facebook’s and 120 times higher than Twitter’s. (source)

Approximately 32% of American teens consider Instagram to be the most important social network. (source)

Instagram adoption among top brands stands at 85%. (source)

Convinced yet? And this is just a handful of the facts to consider …

Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at and find tips for promoting your business on our blog.




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