Turning Good Information into Great Infographics

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You had an idea for an interesting infographic. Great examples of visual content marketing are plentiful, so creating a good infographic can certainly be a great idea. You have done your due diligence and researched your information properly. Now you have a great deal of well-researched data and a big pile of notes. Getting this far was not the hardest part.

Finding your Story

What is currently a mass of accurate, but flat and frankly boring data will remain that way unless you take some time to determine what the narrative is that you want it to tell. A successful infographic begins with a defined intent. That may be making an argument, proving a point, spotlighting a certain trend or even explaining a process in detail. But you need to find one.

Once you believe you have you need to take a step back. Is this really a story that will grab someone’s attention? Will they be engaged enough to see it through to the end? And does the data you have gathered tell the story in depth enough?

The way you use the data – and the depth of analysis that goes into it, can make all of the difference here. For example, there is real data that has found that red cars get into more accidents than blue cars. An interesting enough piece of data on its own sure. Dig a little deeper though and you will find that another study shows that people with aggressive personalities prefer to drive red cars. Which is the real reason for the increased number of accidents.

The Copy

An infographic does have to contain a certain amount of text. Not a lot, but it does have to be there.

When preparing copy make all sentences short and to the point. You will cite data sources in the footnotes so they do not need to clutter things up here. Because infographics are a visual medium, the amount of copy — text — is minimal in most good examples. The general rule is that if a piece of text doesn’t add to a reader’s understanding of the topic, get rid of it.

When citing data sources you do need to be very accurate. An infographic is something that the ‘viewing public’ expects to be factual and for your’s to be seen as credible – and therefore shareworthy – you need to be able to back up what you’re saying. A simple link credit is fine though, you don’t have to go into college style citations.

The title is very important as well, after all it’s what people will be initially attracted to in many cases. Therefore, your title should tell your reader very quickly what the infographic is about. As such, a title should be informative yet also draw in the reader. Good titles are often catchy and creative, but they should also match the tone of your infographic. Here’s an example of how the tone of a title can vary:

Straightforward and serious: The Importance of Small Business

Clever and catchy: Small Business, Big Impact

Provocative and funny: It’s Not the Size That Matters

The approach you choose depends largely on the audience you’re hoping to attract and also where your infographic will be published.

Once you have all of this in place, and your story is ready to tell, you can go on to the ‘fun’ part, adding all of the visuals that will really bring your idea to life as an engaging and informative infographic.

Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.

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