KHD Buzz – Holiday Shopping Cyber Threats , Social and SEO, Retail Marketing Across Generations and More
Will Holiday Shopping Season Bring Greater Security Threats to Online Retail?
Amid all the hustle and bustle of preparing preparing an eCommerce site for the holiday rush it’s easy to overlook security issues. But that, according to a new report, could be an especially big mistake this year. Read More
Accepting PayPal In Store Just Got Much Easier
PayPal has long been a friend to online retailers but now new agreements with Mastercard and Visa mean that it just got much easier for smaller brick and mortar retailers to accept it as well. Read More.
How Does Social Really Affect Your SERPs Placement?
For years now (yes, it’s been that long) retailers have been making use of social media as a major component of their marketing campaigns. But many also thought that they were using social platforms as a way to boost their website’s all important SERPs ranking. But are they really? SEO guru Rand Fishkin explains the reality in this rather fascinating new piece. Read More.
Infographic: Marketing to Baby Boomers vs. Marketing to Millennials
Many retailers do carry products that can appeal to multiple generations. However, as this infographic demonstrates the marketing of these products needs to be a little different from generation to generation.