3 Effective Ways to Better Appeal to Millennial Shoppers This Holiday Season
As you are formulating and implementing your holiday marketing plans you are no doubt aware of the fact that you will be trying to reach out to a number of different demographics at once. And as a number of recent reports have shown one of the hardest for many retailers to reach effectively are the 18-34 year old consumers that have been labeled millennials.
But even if they are harder to engage, millennials should not be ignored. Despite falling into the lower end of consumer age groups these are young men and women with some serious purchasing power. In fact according to Ad Age, millennials will have spent $200 billion by the end of 2016, a sum not to be sniffed at by anyone.
So, with all of this in mind how can you better cater to these young consumers this holiday season? Here are just three rather effective ways to consider:
Think Mobile First
It’s not exactly a secret that millennials are almost literally glued to their phones, especially those in the lower age of the demographic who can barely remember a time when their iPhone or Android was not there for them every second of the day. That means that the better the mobile experience is via your online store the more likely they are to complete a purchase.
But it’s not just website navigation you should be mindful of. Your customer service needs to be very mobile friendly too. In addition to ensuring you have a click to call button for those who like to hear a friendly human voice you should also reconsider your other options. Offer email support? That’s not something that really appeals to many millennials, as they are increasingly abandoning email in general in favor of texts and messaging apps. Look into messaging options like Facebook Messenger as an alternate way to provide customer service that millennials will love.
Price Very Strategically
Just because they don’t mind spending their money does not mean that millennials are not constantly on the lookout for a bargain. According to a recent Accenture study, 41% of the 18-34 year old demographic make a habit of “shopping around” – both online and off – for the same product at a lower price point at other retailers before deciding to buy something. So to remain competitive, you do need to price your products competitively with what they can find at other retailers, including Amazon.
You can also ‘sweeten the deal’ to make your pricing more attractive even if it is (by necessity) rather close to that of others. Offer an additional discount if a customer agrees to slightly slower shipping. Or if they purchase over a certain (reasonable) dollar amount. And if you have both brick and mortar and online purchasing points offer a discount for in-store pickup, something that a whopping 88% of the Accenture study respondents said they would find appealing.
Implement a Rewards Program
Another thing that millennials are especially fond of is free stuff. But they don’t necessarily expect it to come without a certain amount of effort. In another report, one compiled from a survey conducted by Bond Brand Loyalty, 68% of the 18-34 year olds they surveyed said they would change where they shopped if that meant earning more rewards that were useful to them. And what rewards do they find most useful? Free shipping, future discounts and small product freebies included with an order were all cited as things they would find particularly attractive.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.