According to a recent survey from Mediamark Research & Intelligence, around a third of shoppers say they started their holiday shopping in earnest already, well before Thanksgiving, so there is literally no time to waste if you want your chance to grab a share of the millions of dollars it is estimated consumers will be spending on holiday gifts this season.
From email marketing to website tweaks, special promotions to holiday themed postal mail campaigns there are so many different ways that retailers can begin to take advantage of their customers increased willingness to open up wallets that may have been closed for most of the year.
However, as we mentioned, time is tight now. Here are three tried and tested ways to ramp up the final stages of your holiday marketing that are both quick and relatively inexpensive to implement.
Deck Your Website with Holiday Cheer of All Kinds
A good business website is already updated with fresh content on a regular basis (is yours?) but as the holidays approach your site should take on a festive air and feature all those great holiday specials you have lined up.
Not only does that mean highlighting all of your great festive season offers but also adding a little extra visual cheer to your virtual retail real estate. Can you imagine if a big department store failed to decorate for the holidays? How disappointed would consumers be? The same is true of online stores. If you have not already, take the time now to deck your website with both holiday ‘decor’ and some great special offers that tie into the holiday theme.
Play up the Holidays in Your Emails
If you have an email marketing campaign in place now is the time to make it holiday-centric from head to toe. And if you don’t have an email marketing campaign in place the holidays offer up the perfect time to start one.
Everyone and his uncle will of course be sending out holiday themed emails, so yours has to have something special to stand out from the crowd. Don’t just crow about special offers and holiday discounts but offer something that is so useful to your potential customers that they will want to read beyond the subject line.
You can include holiday recipes, shopping tips, a countdown to Christmas or even just some easily shareable fun holiday facts or humorous holiday memes. By offering something that’s truly useful to consumers at this very busy time of the year you have a far better chance that your message will be seen and heeded, rather than being consigned to the pile of unread festive missives that almost everyone has building up in their inboxes right now.
Make the News
Competition is fierce for holiday shopping dollars and anything your company can do to stand out from the crowd will help. Offline promotion is still just as important as it ever was and should be used in conjunction with a good online marketing campaign.
Instead of following the same old marketing routine this year why not make some news that will bring your company some positive attention while still helping boost holiday sales? Host a food or toy drive, run a holiday essay contest, or even just have Santa visit your location. Combine this kind of event with a well timed press release and some social media promotion and for just a few dollars – and a few hours of your time, your business could get a real holiday boost just at the right time.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.